Digital Marketing Manager
Rama Medical Group
Total years of experience :15 years, 9 Months
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising .
- Measuring and reporting on the performance of all digital marketing campaigns .
- Creating landing pages and optimize user experience .
- Manage and maintain the organization's website .
- Track and analyse website traffic flow and provide regular internal reports .
- Conduct keyword research and web statistics reporting .
- Manage the contact database and assist with lead generation activities .
- Partner with advertising and media specialists to increase marketing results .
- Social Media Management "Activities & Monitoring & Enhancements" .
- Website Support .
- Monitor the competitors Activities .
- Manage the Marketing Emails content.
- Generate Ideas for Marketing flow "Videos & Content & Flow design" .
- Analyze the Bounce rate & active users in website after any activity .
- Manage Paid Ads online .
- Manage content & designs "Marketing Campaigns" .
- Monitor & report the emails results "opens & clicks & bouncing rate" .
- Generate Leads and new database & Responsible for new database .
- Manage the Social Media designs "Posts & Offers" .
- Responsible for the certifications & workshops flayers designs.
- Manage the designs for infographics.
- Design exist landing pages for courses & new one according to the public calendar.
- Develop the forms in the landing pages and create the registrations cycle from website & landing pages.
- Responsible for any website & CRM & landing pages bugs.
- Manage CRM resources for exist & new customizations and manage the flow in that system.
- Get templates for Videos and customize it .
- IT solutions & Duties.
•Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
•Design, build and maintain social media presence
•Developing and managing digital marketing campaigns
•Brainstorm new and creative growth strategies
•Collaborate with internal teams to create landing pages and optimize user experience
o Responsible for designing, creating, and delivering marketing programs to support the growth and expansion of the company products and services.
o Develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing.
o Familiar with a variety of the field's concepts, practices, and procedures.
o Relies on experience and judgment to plan and accomplish goals.
o Performs a variety of tasks.
o A wide degree of creativity and latitude is expected.
o Typically reports to a supervisor or manager.
o Looking at a competitors and their pricing, creating and administering surveys, questionnaires and other information gathering devices.
o Working knowledge and real-world experience in planning, managing and executing social media initiatives
o Responsible for developing content across owned and earned social channels. This could include blog posts, tweets, status updates, pins, photos and videos.
o Set up and optimize company pages within each platform to increase the visibility of company’s social content
o Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
o Responsible for producing sample sites.
o Meeting with clients to discuss requirements and/or project progress.
o Responsible for demonstrating and receiving feedback about draft sites.
o Keeping up-to-date with recent technological and software developments.
o Working closely with Project Managers and other members of the Development Team to both develop detailed specification documents with clear project deliverables and timelines.
o Responsible for installing new or rebuild existing servers and configure hardware, services, settings, directories, storage, etc. in accordance with standards and operational requirements.
o Developing and maintaining the installation and configuration procedures.
o Perform daily system monitoring, verifying the integrity and availability of all hardware, server resources, systems and key processes, reviewing system and application logs, and verifying completion of scheduled jobs such as backups.
o Perform regular security monitoring to identify any possible intrusions.
o Perform daily backup operations, ensuring all required file systems and system data are successfully backed up to the appropriate media, recovery tapes or disks are created, and media is recycled and sent off site as necessary
o Create, change, and delete user accounts as per request.
o Repairing and recovering from hardware or software failures.
o Perform periodic performance reporting to support capacity planning.
o Responsible for maintaining data center environmental and monitoring equipment.
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