Regional Commercial Manager (Marketing)
OGTech for RFID Solutions
Total years of experience :14 years, 8 Months
• Achieved 50% increase in revenues for GCC market in 2020
• Doubled the company capital by the start of 2020, and working on raising funds in 2021.
• Accountable on the regional revenues, profits and losses.
• Implementing GCC marketing plans, market analysis and researches.
• Develop and implement B2B and B2C integrated marketing plans to reach acquisition, conversion and to drive traffic and awareness.
• Develop and implement digital marketing plans, including social medial campaigns, SEO, analytics and Ad-words.
• Manage, analyze and control churn, acquisition and retention rates.
• Manage partners and agencies relationships and responsible for media spending.
• Develop customer journeys and segmentation to ensure increased engagement.
• Develop frequent reports and dashboards monitoring key KPIs and projects.
• Propose, evaluate and implement new initiatives across the region.
• Managing continuous A/B campaign testing and evaluation.
• Research and analyze market trends, brand development, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
• Work with marketing staff to develop detailed integrated marketing plans for suitable marketing channels and sales teams.
• Work with in-house and agencies teams to manage the production of marketing materials and briefs.
• Manage customer feedback and market research (customer satisfaction measurement).
• Revamping pricing structure to be more profitable.
• Depend on data analytics tools (SQL, Google sheets, Tableau)
• Create a schedule and timeline for the project and delegate tasks and responsibilities to appropriate resources.
• Manage project resources planning during the project life cycle.
• Coach, mentor, motivate and supervise project team members and contractors, and influence them to take positive and creative tactics.
• Build, develop, and grow any business relationships with cross-functional teams and external partners vital to the success of the project.
• Responsible on streamlining retail processes and branding.
• Maintain continuous communication with cross-functional teams and conduct regular project meetings with the project team members from project inception to implementation and till commercial launch and closure.
• Develop and implement convergence plans that directly lead to reach acquisition and retention targets in line with company strategy and business goals.
• Propose and create innovative convergence offerings that capitalize on current product portfolio, leading to more value and convenience to customers
• Lead and support the project team all the way till completion
• Develop optimum solutions for offers and promotions that positively affect towards the increase of acquisitions, revenue and market share of different market segments, with the least possible development time and cost.
• Continuous monitoring and reporting dashboards and KPIs.
• Manage strategic projects &/or initiatives that cater for the company strategic objectives.
• Manage projects through a standardized project management methodology using PM tools such as WBS “Work breakdown structure” and network diagrams.
• Determine project requirements, define scope and effectively communicate projects’ outputs.
• Responsible on plans progress in terms of time and scope, with ensuring timely reporting to executives.
• Gain formal buy-in to the project deliverables.
• Perform post project closure dashboards and create lessons learned.
• Execute and monitor project plan to determine weaknesses & conflicts and suggest solutions.
• Facilitate customer and stakeholders meetings to review performance and discuss success, concerns, and risks.
• Follow up on the daily project team tasks on time.
• Recommend corrective and preventive actions along the project life cycle to overcome any obstacles that might appear along the way till project closure.
• Validate and communicate project closure procedures inside the organization.
• Delegate tasks
• Managing high-profile clients (Google and Microsoft).
• Plan, execute, and finalize projects within allocated resources.
• Displaying high sense of multi-tasking organization.
• Communicating project status and the needed information to project stakeholders in a timely manner.
• Handling projects received from clients, in which scheduling and organizing the available resources.
• Ensuring optimal client quality / productive progression according to the planned schedule and budget
• Customer Care efforts with the existing clients, by follow up calls, emails, trying to monitor any feedbacks and resolve any issues in a timely manner
• Act as a coordinator between the client requirements and our Production team to ensure premium quality and client satisfaction.
• Promotes effective skills in communication with clientele to ensure information is delivered appropriately.
• Problem analysis/resolution, and to achieve complete customer satisfaction.
• Receives accounting invoices; organizing payment methods and dates for the client while maintaining effective communication until payments have been collected.
Business Administration Major