Digital Marketing Manager
Boutiqaat
مجموع سنوات الخبرة :12 years, 7 أشهر
- Increased paid media-generated revenue by 5x within 12 months
- Achieved 100% QoQ increase in Return On Marketing Investment
- Responsible for budgeting and monthly media planning of Boutiqaat’s paid media
- Onboarding new ad networks, technology partners and measurement solutions
- Leading a team of campaign managers in the executions and performance monitoring
- Working on measurement integration and performance data quality assurance
- Revamped the attribution model for more accurate and actionable reporting
- Established a new reporting scheme enabling efficient insights and info sharing flow to key stakeholders
• Managing e-commerce operations of all the company’s five brands including Astore and Anker Kuwait
• Leading partner agencies in planning and managing all digital marketing activities
• Managed the recreation of Astore’s e-commerce website with a complete user experience overhaul
• Led the development and activation of new online services e.g. Digital Vouchers, and PC Building
• Implemented a comprehensive tracking plan across all advertising and analytics platforms
• Restructured and updated product attributes data for the entire products lineup
• Managed the content creation of products listing info for more than 5, 000 items
• Planned and managed a number of website UI and UX enhancement sprints
• Worked on key joint-projects with other departments e.g. marketing, buying, retail and IT
• Developing the digital marketing strategy and managing all related aspects of execution
• Monitoring channels performance, and leading agencies and trading desks’ campaigns managers
• Led key initiatives of multichannel attribution, new analytics reporting scheme, and dynamic retargeting
• Reduced the cost per booking of search advertising by 11% QoQ by revising the budget allocation
between target markets and keywords categories (brand, generic and competition)
• Achieved a 29% increase in search ads conversion rate QoQ by A/B testing ad formats and copies
• Reduced the cost per booking of programmatic advertising by 56% QoQ by applying Dynamic Creative Optimization (DCO)
• Managed SEO projects including content development and listing all locations on Google My Business
• Managed the integration of new products including Google Campaign Manager and Analytics 360
• Established the operations of the digital marketing department of the agency
• Achieved a 746% ROI of the company’s own lead generation campaign
• Built relations with tech partners, and regional media representatives e.g. Hootsuite and Connect Ads
• Initiated and established the operations of the web development department
• Planning, managing, and optimizing all the digital marketing campaigns
• Preparing and presenting analytics and campaigns performance reports
• Working in cross-functional teams to plan and pitch campaigns to the agency’s clients
• Planned and managed multi-channel campaigns for key accounts such as Volkswagen and Toyota
• Worked on new partnerships to present next level of technology and media buying services to the
company’s clients (e.g. IBM and Meltwater)
• Worked in teams to prepare and present campaigns concepts and plans to clients
• Providing ongoing digital marketing education to sales and account management teams
• Working closely with art directors, video editors, and copywriters on campaigns’ creatives
• Creating and optimizing campaigns across digital channels: display, search, social and email
• Visualizing analytics and campaigns data and presenting performance reports and recommendations
• Managing digital advertising on different channels and platforms
• Generating sales leads by running search advertising campaigns
• Handling the company's social media accounts and content marketing
• Conducting market research and competitive analysis
• Coordinating creative designs and solutions development projects
Different roles and positions: Head of task force, Head of electoral commission (two times), Projects Development Committee member, Drafted many fundraising proposals and presentations scripts, participated in planning and managing recruitment events, Bylaws drafting task force member.
Major field of study: Business Administration