Ahmed Hlayel, Senior Sales Executive

Ahmed Hlayel

Senior Sales Executive

Eltete Middle East

Location
United Arab Emirates - Dubai
Education
Master's degree, Master of Business Administration
Experience
13 years, 11 Months

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Work Experience

Total years of experience :13 years, 11 Months

Senior Sales Executive at Eltete Middle East
  • United Arab Emirates - Dubai
  • January 2016 to December 2019

- Analyze the market, customer requirements, and competitors' activities to develop sales plans aimed towards achieving the company goals. Work with key customers in the region so as to formulate strategies to reach the assigned market share targets.
- Manage the entire sales process beginning from customer inquiry and including confirming orders, coordinating the logistic arrangements, and ensuring that the payments are realized in time.
- Promoting new products and any special deals. And delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy.
- Handling Customer complaints/queries & resolving them ensuring Customer satisfaction.

Sales Supervisor at Smart Chem Hygiene LLC
  • United Arab Emirates - Dubai
  • January 2014 to January 2016

- Responsible for acquiring new prospects & leads to purchase bulk volume products and sign commercial Agreements & sales order.
- Develop Regional sales strategies & sales tactics meet the Company yearly revenue budget and backlog revenues.
- Present sales reports & recommendation to Management on business trends, competition with a view to developing new services, products, and distribution channels strategies.
- Identify & attend industry functions, such as strategic exhibitions, conferences & marketing events to promote the company’s products with an objective to maximize exposure and acquire new potential Customers (FMCG traders & distributors), and always have feedback and information on markets and new trends.
- Sign new Channel Partners in key primary markets and review the channel distribution & sales plans and monitor & evaluate sales channel and financial targets.
- Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
- Foster and develop positive customer relationships which result in increased business. Understand customer needs and assist in the development of project solutions that satisfy those requirements and provide opportunities for Smart Chem.
- Full awareness of other markets players/competitors’ activities, prices, terms & facilities of supplying in the markets and continuously reporting to management.
- Responsible for acquiring new prospects & leads to purchase bulk volume products and sign commercial Agreements & sales order.
- Develop Regional sales strategies & sales tactics meet the Company yearly revenue budget and backlog revenues.
- Working closely with distribution partners and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies.


Key Achievement:
- Turned local market sales within a plan from AED23K to AED200K per month after first year.
- Penetrated Qatar market with monthly sales of AED50K.

Export Sales Manager at East Mediterranean for Printing Inks (EMPI)
  • Jordan - Amman
  • June 2010 to April 2013

- Build strong commercial relationships with existing agents, as well as identify/develop potential customers and new overseas markets, through researches, meetings & attending exhibitions, in order to grow sales volume locally & internationally, to achieve the required total sales targets.
- Provide global market intelligence & competitor activity reports to the management. & provide a monthly forecast and sales report for the appropriate regions, and manage changes to ensure the continuity of activity to consistently meet targets.
- Create yearly sales/marketing plan for key markets.
- Develop presentations & listings of new product program.
- Recommend specific products for clients, depending on their needs & interests.
- Manage shipments & delivery logistics, & issue the required shipping documents based on payment terms & proforma statements as well as following-up on the shipping process to ensure timely & accurate delivery.
- Coordinate with concerned departments to ensure stock’s availability.


Key Achievement:
- Penetrated KSA markets with six independent companies/printing presses.
- Signed with the biggest printing press in Bahrain.

Marketing and Sales Executive at APP Jordan (Asia Pulp & Paper)
  • Jordan - Amman
  • June 2005 to May 2010

- Analyze the market, customer requirements, and competitors' activities to develop sales plans aimed towards achieving the company goals.
- Work with key customers in the region so as to formulate strategies to reach the assigned market share targets.
- Implement sales and marketing strategies to promote the company's new products.
- Manage the entire sales process beginning from customer inquiry and including confirming orders, coordinating the logistic arrangements, and ensuring that the payments are realized in time.
- Follow up with customers for after sales feedback with the aim to ensure a "customer delightful" experience.
- Ensuring that transactions related issues, payment terms, and claims are resolved in a time bound manner.
- Study and propose new markets and investment opportunities to the GM.


Key Achievement:
- Signed a sole contract with one merchant in Lebanon market, which turned sales of coated paper from 500MT of in 2006 to 25KMT in 2010 with 45% market share.

Education

Master's degree, Master of Business Administration
  • at NYIT
  • September 2008

MBA

Bachelor's degree, Computer Science
  • at Al-Zaytoonah Private University of Jordan
  • March 2005

A bachelor of Computer Science

Specialties & Skills

Key Account Development
Logistical Coordination
Sales Tools Development
Marketing Management
Time Management for Salespeople
Communication Skills
Management of Customer Value
Marketing
Paper and Printing

Languages

English
Expert
Arabic
Expert

Memberships

American Marketing Association (AMA)
  • Member
  • August 2010

Hobbies

  • Socializing