mohamed abdalla

- Planning and creating 360 marketing campaigns
- Handling skincare, Men care & Natural Oils category
- Visual Merchandising execution, planning & communication
- Aligning with PR & Media for editorial, offline & online coverage
- Working closely with Digital & creative team for best practice and aligning on
Paid media Ads (Visuals, Gifs, Animation, Carousal etc.)
- NPD meetings and communication with all stakeholders for a smooth implementation
- Managing promotional calendars throughout the year
- Briefing all stakeholders for all marketing campaigns and strategies
- Brainstorming sessions with key stakeholders for tactical promotions or quick adjustments or adaptation to the market
- Always having an eye on the market, competitors, pricing, events, for better understanding of competitor and consumer behaviour
- Handling website content & Email campaigns
- Understanding of Digital platforms (GA, NetSuite & Vend)
- Understanding and analysing social ads performance based on (CTR, CPC, CPM, ROADS, ) and taking quick actions to modify and enhance performance

Marketing assets and collaterals for events and campaigns
▪ Visual Merchandising execution, planning & communication
▪ Events & sponsorship opportunities
▪ MEA campaign Reports & analysis
▪ B2B global campaign and Activations planning, execution & communication
▪ Assisting in B2C global campaigns
▪ Briefing Media and PR agencies on Global campaigns
▪ Assisting in all ATL/BTL/TTL, Global, tactical & seasonal promos

▪Creation of Marketing Plan
▪Creation & Develop a new project “Al Fazaa”
▪ Responsible of all Marketing collaterals
▪ Website updates & amendments
▪ Presentation slides / Company profile for group of companies
▪ Coordination with external suppliers & with internal staff “Different departments”
▪ Organizing & preparing materials for exhibitions & events

In charge of all the marketing materials for Arabian Business Magazine, CEO Middle East, Arabian Business StartUp, Arabian Business KSA and Qatar.

Responsible for organizing all the events we organize through out the year.

Find interesting important events, conferences and exhibitions taking place in the middle east that we could participate in as media partners.

Meet new clients - give them a brief idea about the company, who is the CEO, the managers, show them samples of our work (walk-in the factory or through pictures) Show them important and large projects we have worked and accomplished.

Build a brochure the helps our customers to understand and get a better picture what kind of products we produce and all our different styles and products.