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Ibrahem Ahmad , Sales Manager | FMCG & Food Distribution Specialist

Ibrahem Ahmad

Sales Manager | FMCG & Food Distribution Specialist·Al Amanah Al Khalijia General Trading Company

Kuwait

High school or equivalent, Commerce & Administration

Work experience

Total years of experience: 20 years, 2 months

Sales Manager | FMCG & Food Distribution Specialist

May 2024 - Present

Al Amanah Al Khalijia General Trading Company

Al Farawaniyah, Kuwait

May 2024 - Present

Led the food division sales team to achieve monthly and quarterly sales targets.
Developed and executed effective sales strategies to grow market share and strengthen
key client relationships.
Monitored sales performance, motivated the team, and implemented solutions to meet
targets.
Coordinated with the warehouse to ensure continuous product availability based on market
demand.
Prepared monthly performance reports and growth analysis for management.
Trained and developed the sales team in strategic selling and negotiation skills.

Company industry:
Food & Beverage Production
Job role:
Management

Sales Manager - Food Products

July 2020 - April 2024

Gulf Resources Meat Company

Sabhan, Kuwait

July 2020 - April 2024

Managing and coordinating the sales team in the food products division to ensure goal
achievement.
Developing innovative sales strategies to increase market share and achieve sustainable
growth.
Ensuring the achievement of monthly and quarterly sales targets, with sales growth of \[15%
• 25% annually\].
Increased monthly sales by 20%* by implementing innovative marketing strategies and
enhancing incentives for the sales team.
Increased the new customer base by 30%* and improved relationships with existing
customers through customer loyalty strategies.

Company industry:
Food & Beverage Production
Job role:
Management

Unit Manager - Food Products

October 2017 - June 2020

Saud Aujan & Bros Company

Ar Rabiyah, Kuwait

October 2017 - June 2020

Collaborating with the warehouse department to ensure continuous product availability and
timely distribution.
Preparing weekly and monthly sales reports for senior management and providing regular
performance analysis.
Training the team on advanced sales strategies and techniques to motivate them for
outstanding performance.
Negotiating commercial offers with clients and suppliers to maximize benefits.

Company industry:
FMCG
Job role:
Management

Sales Manager – Production & Agencies Division

February 2016 - September 2017

Al Waseet Industry and Trade Co.

Sabhan, Kuwait

February 2016 - September 2017

• Agency Management & Authorization: Successfully secured and managed the "Bayara" agency in Kuwait, overseeing its official registration and listing within the Union of Consumer Co-operative Societies (UCCS).
• Production & Sales Oversight: Managed the production and sales operations for "Fruity" juice, aligning production capacity with market demand to ensure maximum sales turnover.
• Non-Food Portfolio Expansion: Directed the sales and distribution of the household plastic division (Trash bags, table covers, etc.), expanding the brand’s footprint in both retail and wholesale sectors.
• Regulatory Compliance: Handled all legal and administrative procedures for product licensing and authorization through the Union and various governmental bodies.
• Strategic Distribution: Developed a robust distribution network for both food and non-food categories, ensuring product availability and optimizing shelf space across Kuwaiti markets.

Company industry:
Food & Beverage Production
Job role:
Management

Senior Sales Representative – Key Accounts & Wholesale

October 2013 - December 2015

Mohamed Naser Al-Hajery Co

Al Farawaniyah, Kuwait

October 2013 - December 2015

• Portfolio Management: Managed sales and distribution for renowned FMCG brands, including Häagen-Dazs, Illy Coffee, Indomie, Dilmah, Rio Mare, and Frozen Seafood agencies.
• Strategic Sales Operations: Successfully handled sales operations across two major divisions: Key Accounts (Modern Trade) and the Wholesale sector.
• Key Account Management: Expertly managed relationships and daily operations with major retailers and hypermarkets, including Carrefour and The Sultan Center, ensuring high service levels, brand visibility, and optimized shelf space.
• Wholesale Operations: Executed high-volume distribution strategies and built long-term partnerships with major wholesalers across Kuwait.
• Category Expertise: Demonstrated expertise in managing diverse temperature-controlled categories (Frozen, Chilled, and Dry), ensuring strict compliance with storage standards and market requirements.
• Reporting: Provided regular market analysis and sales performance reports to senior management to support data-driven decision-making.

Company industry:
Merchandising
Job role:
Sales

Senior Sales Representative – Wholesale & Cooperative Societies (Co-ops)

March 2006 - September 2013

Al-Bustan Al-Khaliji Company

Al Farawaniyah, Kuwait

March 2006 - September 2013

Senior Sales Representative - Wholesale & Cooperative Societies (Co-ops)
• Channel Operations: Managed sales and distribution operations across the Wholesale sector and Cooperative Societies (Co-ops) throughout Kuwait.
• Market Expansion: Successfully increased market share by 25% by improving product placement and brand presence in major Co-op outlets.
• Strategic Partnerships: Built and maintained long-term professional relationships with Co-op category managers and large-scale wholesale distributors.
• Revenue Growth: Achieved a consistent 20% annual sales increase through the execution of targeted promotional plans and effective inventory management.
• Territory Development: Identified and captured new business opportunities, resulting in a 15% growth in the active customer base within the assigned territory

Company industry:
Merchandising
Job role:
Sales

Education

Commercial Secondary School Diploma –Specialization in Commerce & Administration

January 1999

January 1999

High school or equivalent, Commerce & Administration

Egypt

Skills

Business Development
Expert
Business Development
Expert
Sales Operations
Expert
Sales Operations
Expert
Trade Marketing
Expert
Trade Marketing
Expert
FMCG
Expert
FMCG
Expert
Sales Management
Expert
Sales Management
Expert
Sales Management
Expert
Sales Management
Expert
FAST MOVING CONSUMER GOODS
Expert
FAST MOVING CONSUMER GOODS
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert
SALES STRATEGY
Expert
SALES STRATEGY
Expert
Administration
Expert
Administration
Expert
Customer Service
Expert
Customer Service
Expert
Business Development
Expert
Business Development
Expert
Negotiation
Expert
Negotiation
Expert

Languages

Arabic

Native Speaker

English

Intermediate

Training and Certifications

Certifications
Ferrero_Experience_Certificate
Al-Bustan Al-Khaliji Company
Aug 2009 - Aug 2010
Ferrero_Experience_Certificate
Al-Bustan Al-Khaliji Company
Aug 2006 - Dec 2007