Brand Manager- Estee Lauder Group
Salam Studio & Stores
Total years of experience :21 years, 5 Months
Brand Manager for Estee Lauder Group (brands: Estee Lauder, ADF, and TOM FORD)
Job Responsibilities:
Planning & Management
Provide leadership and vision by assisting the team with the development of short and long term goals and annual plans, and with the evaluation and reporting of their progress.
Develop and monitor strategies to ensure the long term financial viability of the brand.
Prepare the annual report summarizing all aspects of plans to senior Management.
Manage the execution of national and retail promotions within budget and time constraints including briefing vendors on artworks and promotional designs, updating forecasts and executing projects through internal business teams to meet delivery and post promotion analysis.
Establish rules and procedures for the department and ensured they are applied.
Anticipate future trends likely to have an impact on the brand’s performance.
Seek and develop new business opportunities.
Monitor and analyze sales trends, market dynamics, competitive information and other customer data to identify consumer insights and capitalize on opportunities throughinnovative tactical plans.
HR Management
Develop future leadership within the department.
Implement and develop all HR policies (manpower planning, recruitment and retention, talent identification, training and development, performance management...etc).
Promote a culture that reflects the brand’s values, encourage good performance and reward productivity.
Ensure that all staff has sufficient and up-to-date information.
Evaluate the department and the staff’s performance on a regular basis.
Manage and guide the team and ensure the top-down implementation of the same.
Involve in the recruitment process of all positions under the brand.
Responsible for coaching and training team members
Formalize and follow up on each team member’s IDP in coordination with the employee and HR.
Conduct the appraisal and assessment of team members.
Ensure identification, proper development and recognition of talents within the brand.
From 6th January 2012 till present as Area Sales Manager -ME/GCC for selected niche brands of fragrances, cosmetics and accessories. Developing markets for the selected brands in collaboration with the principal companies. Going through the whole process of developing business starting from studying
markets, potential business partners, brand positioning, and mastering the whole process of negotiation to get the brands established in the target markets with the selected retailers/wholesalers.
Commercial Executive for the regional distribution of niche brands (Penhaligons, Caron, Diptyque, Miller Harris, L’Artisan Parfumeur) in ME/GCC in addition to Buyer responsibilities for local brand portfolios.
Major responsibilities:
•Contribute to annual marketing strategy in conjunction with the supplier as its’ representative in the local market, and implement the same in order to achieve a fair share of the market and build a brand image.
•Negotiate favorable locations and personalized units for displaying given brands/ products within retail outlets to ensure that merchandising standards are maintained.
•Monitor, periodically, stock levels available with retail outlets to determine the availability of right mix of products in right quantities and to replenish any short fall so as to ensure that minimum stocks are maintained at all times.
•Co-ordinate with Sales staff to monitor the sales to determine fast moving products so as to prepare a purchase forecast for the coming year.
•Conduct regular market visits locally and overseas. Gather and analyze market intelligence obtained from sales staff and other media reports about competitor’s prices, brand image, promotional activities, etc and submit related reports.
•Arrange for training with professional trainers to equip the sales team with better product information and skills.
•Prepare a strategy for launching new products/promotions and implement them through promoters in retail outlets & through media campaigns & events to gain maximum publicity and visibility for the new product.
Category Executive (Buyer) for Areej (prestigious beauty retail for fragrances and cosmetics) in Saudi Arabia, and for UAE, beauty concessions in Harvey Nichols, Dubai and Bloomingdales, Dubai for selected brand portfolios.
Major responsibilities:
Recommending & executing the purchasing, retailing, marketing strategies related to the management of brands in co-ordination with vendors, producers and agents to ensure that all Beauty outlets/ counters are optimally merchandized with international fragrances, cosmetics, and skin care brands.
Scanning KSA market environment, competition, and proposing action plans to stimulate customer demand for the new stores of Areej in KSA and to enhance the bottom line figures
From June 17th, 2006 until April 3rd, 2007 working in the FMCG business-Food sector as the Product Manager for Heinz (imported products).
Same duties of the brand manager as before with more focus on the fast moving consumer goods, higher interaction to market changes and needs and more exposure to wider chains of distribution
From September 29th, 2005 till February 28th, 2006 appointed as the Brand Manager for selective brands in perfumes, cosmetics and accessories along with other specific assignments concern the Retail Operations.
Responsibilities:
Same as with Gazzaz besides Retail operations.
From June 11th, 2001 till July 21th, 2005 working in SAUDI ARABIA for Hussein Bakry Gazzaz & Co. Ltd (GAZZAZ) as a Brand Manager of selective perfumes and cosmetics’ brands (major brand is Versace)
Main Functions:
Taking the responsibility for the development of brands through the company sale organization (retail chain outlets and wholesale) in respect of brand policies and in maximizing the profitability for GAZZAZ as a distributor.
Responsibilities:
•Foreign Purchasing and Sales forecasting including budget preparation and management.
•Managing optimum stock levels.
•Monitoring the market.
•Product launches and promotions.
•Supplier interaction.
•Generating and implementing marketing plans.
•Negotiating with foreign and local suppliers on all aspects of brands.
•Ensuring sales targets are achieved.
•Managing outlet costs.
•Developing the product knowledge of the team.
•Assessing potential of new brands in order to recommend for inclusion in the company’s portfolio.
•Setting up the retail outlets in accordance with merchandising guidelines.
•Devising and implementing marketing and events
•Responsible to determine the right positioning for the brand and giving the brand an overall image and awareness.
•Attending international brand seminars
Achievements:
Successfully launched many key fragrances and cosmetics’ new lines for the renowned brand Versace.
Main functions:
Working in the process of the attestation to the fairness of the financial statements of a client.
Attended the A/S2 enabling software and the A/S2 methodology courses for applying Computerized Advanced Auditing Techniques (CAATs) in the Audit work field.