Marketing Manager
Fawry
مجموع سنوات الخبرة :14 years, 6 أشهر
Responsible for directing all corporate and consumer functions to drive business productivity and improve aggregate development potential. Identify prospective marketing channels and manage PR activities. Coordinate budget creation and allocation and forge new partnerships with third parties to target areas of business deficiency. Maintain marketing campaign compliance with timetables and budget restrictions. Perform key event execution and head evaluation for ATL, BTL, and digital marketing campaigns.
Key Accomplishments:
• Chiefly integral in construction of e-commerce solution experience.
• Successfully built corporate internet presence from a mere 20K followers to a surplus of 2M followers within only 3.5 years of operation.
• Exponentially grew Fawry’s videos library
• Improved customer experience across all operating channels
• Directed Dubai cards and payments, Cairo ICT, and financial inclusion events with emphasis on profitability yield.
• Managed new product launches and optimised product channels to drive profit potential.
• Key contributor to design and execution of online payment portal.
• Successfully multiplied online payment portal by 100.
Directed, matured, and developed a highly adept marketing team to implement key business strategies and drive new marketing programs. Facilitated new business development and deliver all objectives on time and according to marketing budget. Oversaw budget creation and performed daily PR activity supervision. Built strong relationships with third parties and ensure highest quality customer service.
Key Accomplishments:
• Directed conferences and sponsorships to improve campaign effectiveness and profitability potential.
• Liaised with agencies to achieve compliance with marketing campaign objectives.
Performed high-calibre research regarding products and market trends to improve business development and forge new business relationships and partnerships. Implemented new marketing strategies to address market deficiencies and strengthen business brand visibility.
Key Accomplishments:
• Recognized for demonstrating commitment to project efficiency and successfully turning projects around compliant with timetables and budget.
• Successfully directed key business events and built online presence and call centre functions.
Collaborated closely with marketing team and acted as key contributor to marketing team ventures and marketing strategy execution. Performed competitor analysis and directed research efforts. Personally coordinated and developed marketing literature creation and distribution.
Key Accomplishment:
• Responsible for crafting and developing annual marketing communication strategy.
Ensured compliance with all budget objectives and regulations. Managed marketing calendar and integrated long-term loyalty programs to streamline improved merchandising performance across multiple channels to enhance bilateral business success.
Key Accomplishment:
• Directed competitor analysis and market research to grow profit margins and improve sale strategy.