Ahned Azbak

1- Develop, implement, and manage digital marketing campaigns across Google/Bing Ads, and social media platforms including Meta (Facebook & Instagram), TikTok, and others.
2- Monitor and analyze campaign performance using analytics tools such as Google Analytics, Google Tag Manager, Google Console, and other relevant platforms.
3- Conduct A/B testing to optimize ad creatives, landing pages, and overall campaign performance.
4- Provide detailed reports on campaign performance, insights, and recommendations for continuous improvement.
5- Collaborate with the creative team to develop compelling ad creatives and copy that drive engagement and conversions.
6- Manage budgets and adjust bids to gain better ROI.

Manage PPC accounts across various search platforms, including Google AdWords, Yahoo, Bing, and others. Assist in maintaining and monitoring keyword bids, budget caps, and other critical account metrics. Provide creative copy suggestions Manage and maintain updates for keyword lists. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search following client goals. Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives. Monitor and evaluate search results and search performance across the major search channels.

1- Developing and implementing digital marketing strategies, including social media advertising, email marketing, and Search Engine Marketing (SEM).
2- Optimize website content and structure to improve search engine rankings and drive organic traffic. This includes conducting keyword research, implementing on-page and off-page SEO strategies,
3- Develop comprehensive campaign strategies aligned with organizational goals, applying audience insights, market trends, and industry best practices to optimize campaign performance.
4- Building and maintaining consistent brand messaging throughout all platforms.
5- Generate monthly, and quarterly to measure and report key performance metrics of all digital marketing campaigns, including website traffic, audience engagement, service quotas, bounce rate, and ad spend return on investment.
6- Develop comprehensive year-end reports and forecasts based on performance data and trends to inform strategic planning and decision-making.
7- Creating landing pages to improve conversion rates and optimize user experience.
8- Conduct in-depth analysis to identify target audiences and allocate budget across marketing channels based on internal data and market research.
9- Supervise and manage the graphic designer, developing clear monthly plans to ensure creatives are in line with campaign objectives and brand guidelines

1- Strategy Development: Develop and execute comprehensive e-commerce marketing strategies tailored for Shopify, ensuring alignment with overall business goals and objectives.
2- Campaign Management: Create, manage, and optimize ad campaigns across Meta (Facebook & Instagram Ads), Google Ads, and Google Shopping to drive traffic, increase conversions, and maximize ROI.
3- Budget Management: Monitor and manage marketing budgets, ensuring efficient allocation of resources to achieve optimal performance and ROI.
4- Market Research: Conduct thorough market research and competitor analysis to identify trends, opportunities, and threats in the e-commerce space.
5- Performance Tracking: Track, analyze, and report on key performance indicators (KPIs) such as traffic, conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Provide actionable insights and recommendations for continuous improvement.
6- Content Creation: Collaborate with design and content teams to create engaging and effective promotional content, including ad copy, graphics, and videos, tailored for different advertising platforms.
7- A/B Testing: Implement A/B testing for ads, landing pages, and other campaign elements to identify the most effective strategies and optimize performance.
8- Trend Monitoring: Stay updated with the latest trends and best practices in e-commerce and digital marketing, including changes in advertising platforms, algorithms, and consumer behavior
9- • Reporting: Prepare regular reports on campaign performance, providing detailed insights and recommendations to senior management for strategic decision-making.