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Ahsan Arif, Senior Business Development Officer

Ahsan Arif

Senior Business Development Officer·Meezan Bank Limited

Saudi Arabia

Master's degree, Marketing

Work experience

Total years of experience: 4 years, 3 months

Senior Business Development Officer

December 2023 - February 2025

Meezan Bank Limited

Karachi, Pakistan

December 2023 - February 2025

• Managed client portfolio valued at PKR 750 million, conducting comprehensive financial
assessments and recommending tailored investment solutions
• Collaborated with product, operations, and branch teams on business development
initiatives that contributed to 20% year-over-year branch revenue growth
• Delivered personalized financial planning services to 60+ individual and corporate
clients, improving client retention and satisfaction
• Prepared monthly portfolio performance reports and strategic presentations for senior
management
Company industry:
Banking
Job role:
Banking

Digital Content Head

February 2021 - June 2022

Streamline Mortgages

Antalya, Türkiye

February 2021 - June 2022

• Led the creation of innovative promotional materials for the company, showcasing its products and services to
target audiences.
• Prepared and executed comprehensive marketing campaigns, resulting in a 20% increase in branch awareness
and a 15% growth in customer engagement.
• Managed and optimized social media platforms, increasing follower base by 50% and driving 30% more website
traffic through strategic content creation and targeted advertising campaigns.
• Utilized performance analytics and audience insights to refine content strategies, resulting in improved click
through rates and higher conversion metrics.
• Introduced data-driven workflows and content calendars that increased production efficiency and reduced
turnaround time by 25%.
Company industry:
Real Estate

Digital Content Specialist

September 2019 - December 2020

Kwickbox Consultants

Karachi, Pakistan

September 2019 - December 2020

• Managed comprehensive social media content calendar across Instagram, Facebook, and
LinkedIn for B2B consulting firm
• Developed and executed audience growth strategies including promotional campaigns,
targeted advertisements, and engagement initiatives
• Monitored performance analytics and adjusted content approach based on engagement
metrics and audience insights
Company industry:
Marketing

Software Developer Intern

June 2018 - August 2018

615 Labs SDN BHD

Kuala Lumpur, Malaysia

June 2018 - August 2018

A software development company in Malaysia.
• Developed and implemented new features and enhancements for web applications using Google Dialogue,
TensorFlow, Magento 2, and CSS/HTML languages.
• Collaborated with senior developed to troubleshoot and resolve software defects, ensuring high-quality code
and user experience.
• Conducted thorough testing and debugging of software components, assuring optimal performance and
adherence to project specifications.
Company industry:
IT Services

Education

Antalya Bilim University

January 2022

January 2022

Master's degree, Marketing

Türkiye

GPA (point): 3.7 out of 4

GPA (point): 3.7 out of 4

Staffordshire University

December 2020

December 2020

Bachelor's degree, Intelligent Systems

United Kingdom

GPA (point): 3.0 out of 4

GPA (point): 3.0 out of 4

Asia Pacific University of Technology and Innovation, Malaysia

December 2020

December 2020

Bachelor's degree, Artificial Intelligence

Malaysia

GPA (point): 3.0 out of 4

GPA (point): 3.0 out of 4

Skills

Customer Service
Expert
Customer Service
Expert
Analysis
Expert
Analysis
Expert
Marketing
Expert
Marketing
Expert
Writing
Expert
Writing
Expert
Research
Expert
Research
Expert
Research and Development
Intermediate
Research and Development
Intermediate
WRITING
Expert
WRITING
Expert
ACADEMIC
Intermediate
ACADEMIC
Intermediate
WEB SITE PRODUCTION
Beginner
WEB SITE PRODUCTION
Beginner
MS Office
Intermediate
MS Office
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
ANALYTICAL THINKING
Intermediate
ANALYTICAL THINKING
Intermediate
ASSET MANAGEMENT
Intermediate
ASSET MANAGEMENT
Intermediate
BANKING
Intermediate
BANKING
Intermediate
BANKING SERVICES
Intermediate
BANKING SERVICES
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
FINANCIAL PLANNING
Intermediate
FINANCIAL PLANNING
Intermediate
OPERATIONAL EFFICIENCY
Intermediate
OPERATIONAL EFFICIENCY
Intermediate
TECHNICAL SUPPORT
Intermediate
TECHNICAL SUPPORT
Intermediate
BUSINESS PLANNING
Intermediate
BUSINESS PLANNING
Intermediate
FINANCIAL ANALYSIS
Intermediate
FINANCIAL ANALYSIS
Intermediate
INVESTMENT MANAGEMENT
Intermediate
INVESTMENT MANAGEMENT
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
Microsoft Office
Intermediate
Microsoft Office
Intermediate
Microsoft Excel
Intermediate
Microsoft Excel
Intermediate
Administration
Intermediate
Administration
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
FINANCIAL SERVICES
Intermediate
FINANCIAL SERVICES
Intermediate
SEARCH ENGINE MARKETING
Intermediate
SEARCH ENGINE MARKETING
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
Social Media Marketing
Intermediate
Social Media Marketing
Intermediate
SEO
Intermediate
SEO
Intermediate
Management
Intermediate
Management
Intermediate
Sales
Intermediate
Sales
Intermediate
Project Management
Intermediate
Project Management
Intermediate
BUSINESS OPERATIONS
Intermediate
BUSINESS OPERATIONS
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
DOCUMENT CONTROL
Intermediate
DOCUMENT CONTROL
Intermediate
EXECUTIVE INFORMATION SYSTEMS
Intermediate
EXECUTIVE INFORMATION SYSTEMS
Intermediate
PROJECT COORDINATION
Intermediate
PROJECT COORDINATION
Intermediate
STAKEHOLDER MANAGEMENT
Intermediate
STAKEHOLDER MANAGEMENT
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate
Operation
Intermediate
Operation
Intermediate

Languages

English

Expert

Urdu

Expert

Arabic

Expert

Training and Certifications

Certifications
Project Management – PMI
Strategic Human Resources
Digital Marketing Foundations
Digital Marketing Professional – CertiProf
Project Management –
Strategic Human Resources
Digital Marketing Foundations
Digital Marketing Professional
Five Highly Effective Project Leadership and Team Motivation Techniques
Body Language Secret: Non-Verbal Communication Strategies
Deadline Management Techniques
Project Manager: An Employee or Battalion Commander
Digital Marketing Foundations
Strategic Human Resources
Digital Marketing Professional
Five Highly Effective Project Leadership and Team Motivation Techniques
Body Language Secret: Non-Verbal Communication Strategies
Deadline Management Techniques
Project Manager: An Employee or Battalion Commander
Digital Marketing Foundations
Strategic Human Resources
Digital Marketing Professional
Training
Project Manager: An Employee or Battalion Commander
Asia Pacific University of Innovation and Technology
Dec 2017

Hobbies and interests

Football
Video Gaming