Ahsan Imtiaz

Leading Brand Team
Identifying gaps and opportunities in the category
Setting brand objectives and strategies
Developing & executing Brand plans to achieve short term & Long term Brand objectives (Market share, volumes, consumer regards)
Preparing Brand spend plans & monitor/Analyze it to ensure Efficiency and Brand profits.
Understanding consumer insights and aligning brand objectives and image accordingly
Developing Advertising, promotion campaigns with agencies
Coordinating with Sales and other functions for Plans alignment
Learning, understanding and Implement Global best practices
Supervising and developing team to fulfill business requirements
Co-own with R&D product innovation and development

Closely monitoring and analyzing sales volumes, market share trends and competitive activity.

Assisting Brand Manager in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.

Assisting Brand Manager in the identification and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria

Coordinating product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies).

•working with the client to establish their aims and objectives
•analysing existing data, market reports and trends
•developing, managing and analysing research projects
•working with colleagues to develop ideas for a campaign
•briefing the creative team, allowing them to create an effective and well-targeted proposition for the client
•presenting ideas and conclusions to the client
•organising and attending focus groups to do qualitative research
•monitoring the success of the campaign as it runs, suggesting changes and improvements where necessary
•analysing the results.

•working with the client to establish their aims and objectives
•analysing existing data, market reports and trends
•working with colleagues to develop ideas for a campaign
•organising and attending focus groups to do qualitative research
•monitoring the success of the campaign as it runs, suggesting changes and improvements where necessary
•analysing the results.