Senior Social Media Strategist
Cresset Technologies
Total years of experience :6 years, 1 Months
● Researched vertical markets and planned content strategy/FB Apps/Mobile Apps.
● Made GUI mock-up’s for iOS/Android/FB Apps.
● Designed/Developed viral and brand centric campaigns in niche mediums.
● Wrote strategy briefs and oversaw their execution for branding campaigns.
● Managed social media campaigns on major and niche social networks.
● Developed campaign and brand messaging strategies for social and paid media.
● Worked with creative teams during creative development for campaigns with digital assets.
● Researched digital communities to identify influencers and develop/execute outreach strategies.
● Created brand and campaign-specific best practices guides for social media usage.
● Monitored online buzz to guide campaign maintenance strategies and assess effectiveness.
Brought together consumer insights, engaging content, and emerging technologies to create integrated strategic frameworks and innovative marketing plans for brands. Crafted social media content strategy & deployment strategy to create on-brand content optimized for sharing digital campaigns, giveaways and hashtag promotions, driving traffic, sales and engagement.
● Developed deployment strategies that focused on creating meaningful and sharable content for mobile applications.
● Combine digital strategy with in-person event marketing and personal branding, developing universal tactical framework for various clients.
● Researched and developed strategic framework and tactical planning to meet messaging and business goals of brands on emerging platforms such as Tumblr, Instagram and Vyou as well as more established new media platforms.
● Created tactical plan to deploy a multi-platform community-driven video submission project, bringing together consumer insights and human factors research to develop community driven video content and submission strategy.
● Research, craft and deploy strategic partnerships aligning tech startups and social entrepreneurship with cause marketing goals from an angle that marries social impact with brand business goals.
● Supported American Express OPEN's partnership with Facebook for the Big Break for Small Businesses and promotion, aiding in selecting 10 finalists from a pool of 11, 000.
● Developed campaign and brand messaging strategies for social and paid media
● Worked with creative teams during creative development for campaigns with digital assets
● Researched digital communities to identify influencers and develop/execute outreach strategies
● Created brand and campaign-specific best practices guides for social media usage
● Monitored online buzz to guide campaign maintenance strategies and assess effectiveness
● Wrote strategy briefs and oversaw their execution for branding campaigns
● Managed social media campaigns on major and niche social networks
● Conducted SEO campaigns including keyword research, copywriting, coding and linkbuilding
● Tracked site performance using GA and developed strategies to optimize user experience
● Researched potential online affiliates and coordinated outreach for Sony's Musicbox video player.
● Analyzed campaign effectiveness using Media Metrix.
● Wrote copy for activities to energize online teams to promote products.
● Researched target markets for new initiatives.
● Prepared campaign PowerPoint presentations for clients.
