Syed Waqas Saghir, Independent Digital Marketing Consultant

Syed Waqas Saghir

Independent Digital Marketing Consultant

Brainy Bulls

Location
Pakistan - Karachi
Education
Diploma, Internet History, Technology, and Security
Experience
15 years, 5 Months

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Work Experience

Total years of experience :15 years, 5 Months

Independent Digital Marketing Consultant at Brainy Bulls
  • Pakistan - Karachi
  • My current job since May 2018
An Inbound Digital Marketer, E-Commerce SEO Specialist, Digital Strategist & an Artist at DGS (TRG)
  • Pakistan - Karachi
  • October 2017 to May 2018

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Digital Media Marketing Coverage:
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» https://www.dgsworld.com/
» http://www.ibex.digital/
» http://www.trgworld.com/
» https://www.ibexglobal.com.pk/

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Major Responsibilities:
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» SEO Team Lead
» Leadership
» Team Management & target setting
» Website Audit
» Website SEO
» Website SQA
» Content Management
» Digital Media Marketing
» Digital Strategies (Website, SEO & Social Media Strategy)
» SEM Campaigns (Google Adwords & FB Paid Campaigns)
» Research & Development
» Website Product Development

Digital Marketing Lead at Workflow Hub
  • Pakistan - Karachi
  • September 2016 to June 2017

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Digital Media Marketing Coverage:
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» http://www.WorkFlowHub.com/
» https://www.Glu7.com/
» http://www.NX3Corp.com/
» http://www.zoetisUS.com
» http://www.DSDMobile.com
» http://www.Savignano.Glu7.com

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Major Responsibilities:
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» Head of Digital Marketing
» Website SEO
» Website SQA
» Content Management
» Digital Media Marketing
» Digital Strategies (Website, SEO & Social Media Strategy)
» SEM Campaigns (Google Adwords & FB Paid Campaigns)
» Research & Development
» Website Product Development

Assistant Manager SEO at GoLive.com.pk
  • Pakistan - Karachi
  • January 2016 to September 2016

Our Official Website: http://golive.com.pk/

Official GoLive Product Website: https://www.maverickgame.com/

Head of SEO at iShopping.pk
  • Pakistan - Karachi
  • April 2015 to December 2015

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Website Coverage:
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» http://www.ishopping.pk/

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Major Responsibilities:
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» Website E-commerce SEO

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Other Responsibilities:
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» Website SQA
» Digital Media Marketing
» Website Product Development
» Newsletter, Brochures, Flyers, Ecommerce Product Elements Design

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Paid Digital Marketing Activities:
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» Google Adwords
» Facebook Paid Marketing
» LinkedIn Paid Marketing


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Key Achievement:
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» Due to Social Hearing, SMM, SMO, Audience reach/Engagement Level of FB Page has been increased from 20, 000 to 1 Million & counting.

» Established other areas successfully including Branding through 2D Animation, WhatsApp Portal & Product Posting Template Design work.

SEO/ YouTube Channel Optimizer/ Social Media Consultant at BottomLineGrowth, LLC
  • United States
  • September 2014 to September 2015

» Website SEO/ YouTube Channel Video Optimization & Social Media Consultancy of Multiple BLG client’s websites.

Also working on BLG projects including:

» SEO PBN (Private Blog Network),
» WordPress P1CM (P1 Content Magnet) &
» P1TM (Traffic Machine).

Digital Marketer at United Nations Association of Pakistan
  • Pakistan - Karachi
  • May 2014 to September 2015

It's a volunteer job where the Digital Marketer plays a vital role in Creating & Executing Online Marketing Strategies for the Organization.

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Website Coverage:
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» http://www.unapakistan.org.pk/

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Responsibilities:
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» Website Analysis
» Resolve URL structures
» Keyword Research & Analysis
» Website SQA
» Google Universal Analytics & Webmaster Implementation & Analysis
» Website Traffic Analysis
» Website SEO
» Social Media Marketing/Optimization
» Blogging/ Blogs Promotion
» Video Content Marketing
» PPC / SEM Advertising Campaign
» Digital Ads

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Key Achievement:
===============
» high number of #UNAPakistan Hashtag Estimated Reaches & Exposure

SEO at Hum Network Limited (Hum TV)
  • Pakistan - Karachi
  • May 2013 to August 2014

Website Coverage Areas:

- SEO, Internet Marketing, Web Analysis of following Hum Network Websites:
http://hum.tv/
http://masala.tv/
http://style360.tv/
http://hum2.tv/
http://humsitaray.tv/
http://humnetwork.tv/
http://www.masala.tv/masalamag/
http://www.hum.tv/glam/


Responsibilities:

- Website Analysis (Execute the required changes), Resolve URL structures
- Competitor Analysis, Keyword Research & Analysis
- Meta Tags Creation, Optimize the Content
- Google Analytics/ Webmaster Integration & Analysis
- Website Product Development
- SEO Management of leading Hum Network websites and interaction level management with leading Pakistan's Ad Buying /Digital Agency.
- Social Media Marketing (SMM), Social Media Optimization (SMO) of leading Hum Network Websites.
- Facebook PPC Management & Website SQA


Key Achievements:

- Improvement in Web Traffic Stats including Monthly Traffic, Unique Visits, PageViews, increment in Average Visit Duration whereas decrement in Bounce Rate (Great changes happened in Feb & Mar 2014 on HumTV website traffic i.e. 10.7+ Million PageViews & 5.8+ Million Total Visits reached in Mar 2014 & 6+ Million PageViews & 3+ Million Total Visits reached in Feb 2014 on HumTV website due to organic SEO efforts).
- 1.3 Million FB Impressions for #HumAwards2014 Hashtag, Approx 47, 000+ estimated Twitter accounts reached with 64, 000+ twitter impressions for #HumAwards2014 Hashtag (at 2nd Service Hum Network Awards Mar 2014).
- 1.6 Million FB Impressions for #FPWS2014 Hashtag, Approx 60, 000+ estimated Twitter account reached for #Fpws2014 Hashtag (at Fashion Pakistan Week Event Feb 2014).
- Improvement in Keywords position on Google SERP (Search Engine Result Page)- Hum TV
- Highest number of Real Time Traffic generation on Hum TV website on specific days.
- Highest number of Referral Traffic generation on all websites (*specific days).
- Good number of Goal Conversion on Masala TV Mag- an Online Portal Digital Mag through Facebook PPC Campaign. A Masala TV Project.

Project Manager, Internet Entrepreneur/Marketer at Cointelligence Online Web Solutions
  • Pakistan - Karachi
  • March 2012 to May 2013

Responsibilities:

- Entrepreneurial setting to establish and successfully run Cointelligence.co via Internet.
- Website Development/Maintenance of Cointelligence.co
- Started from initial and managed/ supervised in every Online/Offline Web Solutions Project Operations including Web Development, Web Marketing, Website Maintenance, SEO, Internet Marketing, Social Media Marketing (S.M.M.), Social Media Optimization (S.M.O.), Project Management, Product Development, Business Incorporation etc.
- Co-ordination Level maintained with clients through online channel (Customer Service/Client Based).
- Also managed/supervised Social Media Marketing of Cointelligence.co on different social media platform including Facebook, Twitter, LinkedIn, Google+, Pinterest, Quora, StumbleUpon, Tumblr & on other major Social Media Marketing Platforms.
- Online Promotion/ Product Branding/ Online Advertisement
- Online Reputation Management (ORM)
- Email Marketing Campaigns/ SMS Marketing
- Client Service
- Web Analytics/ Keywords Analysis/ Keywords Research
- Business Analysis & Intelligence


Key Achievements:

- Achieved Google Page Rank 1 of Cointelligence.co website just after one month of website development phase.
- Successful Project Management of Mobimediasoft.com which results in best results of Social Media Marketing Campaign, leads generation and a large number of Android App downloaded (The Core Objective of this project) worldwide through Google Play Store specifically from US, & Asian Region including India & Pakistan.
- Targeted Keywords ranked on Google SERP with higher rankings after SEO optimization of Cointelligence.co website (at Google PK Server) just after some days of optimization process.
- I have sent Bayt.com website Product Development suggestions to Rabea Ataya General Manager, Chairman, Co-Founder at Bayt.com and suggestions accepted with appreciation. Suggestions currently proceeded for web implementation on UI (Bayt.com Profile Speciality User Interface).

Executive Sales, Team Lead, Key Account Manager, B2B SEO at Tradekey (Pvt) Limited (Tradekey.com)
  • Pakistan - Karachi
  • December 2010 to March 2012

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Responsibilities:
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- Job Description including Team Management, Target Setting, People Management, Flexible workings and Task assigning, Retention Rate Activity & Associate G.U.P. (Growth Unlimited Program) Evaluation on Monthly Basis.
- Providing support to Sales Retention team for the retention of Satisfied Customer, Customer Satisfaction, Customer technical support, Customer Proactive and Reactive issue resolutions.
- Associate Training & Development including Strategic Management, Planning.
- Associate Counseling.
- Responsible for achieving individual as well as team targets on Quarterly Basis.
- Data Records Management & departmental Reporting directly to Head Lead, Associate Manager & Head of Department. Updating of various documentation regarding Customer Upgrade Process.
- Communication level monitoring in the entire team and SOP’s follow-up.
- Credential Monitoring including QA Follow-up of Communication level & Optimization QA (On-Page Optimization SOP’s Quality Assurance) & Ticket /Reactive Issues.
- Retention Rate Work-up, Recency Effect workup on Corporate Members, Industry group Retention communication Level.

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Key Achievements:
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- Promoted to Expert Level1 Executive, Official Sales & Support (Service Delivery) Team Leader.
- Additional V.A.S (Value Added Sellings) International Sellings, Client's Accounts Upgrades Sellings.
- Achieving Team & Individual Targets for respective months.
- Significant Above Targets Achievements

Senior Ecommerce SEO, Customer Support Representative, 360 Degree Associate at Tradekey (Pvt) Limited (Tradekey.com)
  • Pakistan - Karachi
  • June 2010 to December 2010

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Responsibilities:
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- Job Description including Keyword Analysis, Research & Keywords optimization for Tradekey.com Website with specialization to Electronics & Telecom Industry products optimization, giving boost to the products of seller by utilizing various healthy keywords and through various search engine traffic generating strategies on Tradekey.com.
- Also worked as a Customer Support Representative for Customer Loyalty Department. Responsible for resolving Pro-active Member’s Concern and providing Customer Services through Calling Activities, MSN Chat, E-mail Co-ordinations through Support Suite (Online based Tool for Member Email Co-ordination)
- Also worked for the R.O.W Project (Rest of the World) Project in Oct 2010 & the purpose of working on this project was to ensure and to cater all the Time Barrier faced corporate members in order to provide them complete customer service delivery & also to take further feedback from all those selected corporate members.

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Key Achievements:
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- I was selected & introduced as the Tradekey.com 1st “360 Degree Associate” through-out my Department for responsible of E-commerce Customer’s Product SEO & Service Delivery as for achieving results beyond expectations, best performance, dedicated SEO & Clients Services & for achieving targets.
- Selected as the best supporting associate for working specifically for R.O.W Project (Rest of the World) Client Project.
- Promoted to Expert Level Potential Pool.

Ecommerce On-Page SEO Officer at Tradekey (Pvt) Limited (Tradekey.com)
  • Pakistan - Karachi
  • August 2008 to June 2010

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Responsibilities:
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- Business to business Platform SEO process Includes Analyzing and research based optimization of the products known worldwide.
- Analyzing & Strategies Building to Promote Online Businesses, Keyword Analysis, On-page optimization factors, Promoting & Optimization for worldwide clients b2b products, giving boost to the products of seller by utilizing various healthy keywords and through various search engine traffic generating strategies on Tradekey.com
- Responsible of making changes in the description and keywords in order to acquire more exposure for the products over search engines.
- Handling of the storage of different optimization data & Re-analyzing of the member's overall profile.
- Responsible of handling, recording and maintaining the Spreadsheets consist of analyzed data.
- Also worked as a supporting associate for Business Intelligence Department to map the Tradekey visitor’s queries with respect to their commodity, class, family & segment for UNSPSC Project.

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Key Achievements:
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- Promoted to Senior Officer & as a Backup Team lead due to best performance and significant above targets achievement.
- Selected as the best supporting associate for working on UNSPSC segmentation Project for Business Intelligence Department.

Education

Diploma, Internet History, Technology, and Security
  • at University of Michigan
  • April 2014

Course Majors including: > History: Dawn of Electronic Computing > History: The First Internet - NSFNet > History: The Web Makes it Easy to Use > History: Commercialization and Growth > Technology: Internets and Packets > Technology: Transport Control Protocol (TCP) > Technology: Application Protocols > Security: Encrypting and Signing > Security: Web Security Reference URL: > https://www.umich.edu/ > https://www.coursera.org/umich > https://www.coursera.org/course/insidetheinternet Activities and Societies: About the Course The impact of technology and networks on our lives, culture, and society continues to increase. The very fact that you can take this course from anywhere in the world requires a technological infrastructure that was designed, engineered, and built over the past sixty years.

Bachelor's degree, E-commerce, Business Communication, Business Stats, Business Mathematics, Auditing
  • at Karachi University
  • June 2007
High school or equivalent, Maths, Physics, Chemistry, English
  • at National College
  • June 2004

Highest Number Achieved in Physics 1st Year Examination

High school or equivalent, English, Maths, Physics, Chemistry, Literature, GK, Social & Geographical Studies
  • at Roosevelt Grammar School
  • April 2002

Highest Number Achieved in Maths Matriculation Examination

Languages

English
Expert

Training and Certifications

Internet History, Technology, and Security (University of Michigan) A+ Grade with Distinction (Certificate)
Date Attended:
April 2014
Valid Until:
January 9999
MBTI Certification (Certificate)
Date Attended:
October 2009
Valid Until:
October 2009
SEO Certification (Certificate)
Date Attended:
August 2009
Valid Until:
August 2009

Hobbies

  • reading