Marketing Manager
Tala Bay
Total years of experience :12 years, 7 Months
in charge of Marketing activities (online, offline) and branding
Head of Marketing Department, in charge of marketing activities planning and activation and in charge of design and content creation.
Head of Marketing, assistant Director of sales.
In charge of production and design.
Head of Marketing
Pre Opening Team - Head of Marketing
Responsibilities:
Offline Marketing: in campaigns creation, printed advertising, sponsors and event management.
Online and eCommerce: in charge of the website content and the content strategy and full social media management and strategy
Brand Identity: Implementing brand guidelines and standard, hotel collateral and brand image design.
Commercial Marketing: Supporting revenue generating by launching successful campaign through different channels.
Achievements:
Being the first marketing manager that’s based at Dead Sea, reflected in ongoing social media coverage for both resorts and proving marketers can be hoteliers.
Successful return of investment in marketing campaign that made our resort to attract more customers and reach full occupancy 3 weekends in a row for Crowne Plaza Dead Sea.
Implementing a new identity for Crowne Plaza Dead Sea.
Enhancing the Social Media Experience and create a
Taking part of an event that brought all the Dead Sea Resorts and Hotels in one event.
Part of the commercial team in charge of eCommerce and Marketing as well as online reputation and brand standards
Achievements:
Creating a number of viral social media campaigns that lead to generating inquires which were turn into actual revenue.
Designing eMagazines and flyers to be sent all across the world.
Being the first travel agency that partnered with hotels, resorts and adventure companies and advertise them over our social media channels.
Responsible for managing marketing, advertising and promotional activities at HyperPay. Takeing steps to measure, enhance, and enrich the position and image of the company through various goals and objectives.
Responsibilities:
- Plan marketing and branding objectives.
- Prepare marketing strategies alongside other company executives and staff.
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
- Prepare and adhere to budgets.
- Creating content for press releases, advertisements, and other marketing materials.
- Design print ads and publications.
- Ensure brand messages are consistent.
- Gather and analyze customer insight.
- Managing social media and online marketing channels
- Engage consumers on social media.
- Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
- Lead all areas of content generation and production across all media platforms.
- Take calculated risks based on data-driven analytics.
- Managing all tasks under the marketing and social media.
Overseeing all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behaviour.
All things related to content and channel optimization, brand consistency, segmentation and localization, analytic and meaningful measurement.
Collaborating with the departments of public relations, communications, marketing, customer service, IT and human resources to help define both the brand story and the story as interpreted by the customer.
Responsibilities:
- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each
buyer persona within the enterprise.
- Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why.
Continuous involvement of strategy is a must.
- Supervising writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.
- Integration of content activities within traditional marketing campaigns.
- Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content re-purposing, including the real-time implementation of content strategies.
- Establishing work flow for requesting, creating, editing, publishing, and retiring content.
- Conducting periodic competitive audits.
- Participation in the hiring and supervising of content/story leaders in all content verticals.
- Work closely with company's Chief Design Officer on all creative and branding initiatives to ensure a consistent message across channels.
Handling three online accounts (Cozmo, Readers, Hamleys)
Responsible for all communications, PR, social media, events, and content creation and what follows:
- Creating Weekly, Monthly action calendars.
- Content creation: writing blog posts, articles, newsletters, communications materials, and material for social media channels.
- Social media marketing: creating, managing and growing the account’s presence through blogs, Twitter, Facebook, Instagram, Pinterest...etc
- Events and event planning: Tweetups, and meetups.
- Customer relations: answering questions and managing any online feedback.
- Communications/marketing strategy: creating strategic marketing/communications plans to provide direction for the account's public-facing communications.
- Analytic & Reports
- Business development
Commissioned writer by project, mostly ghost writing.
In quick brief, my role consists of the following:
- Pitching story/article ideas to editors of print and online media
- Meeting with clients (in person/phone/online) to discuss their ghost writing needs
- Full Background Researching in the subject of the project.
- Writing, Editing, Proofing and send a first draft
- Revisiting work and making improvements/edits before submitting.
- Organizing work schedule (especially if writing for multiple clients/editors at once)
- Marketing my services (through direct contact, setting up a website, attending networking events)
- Continuous learning through attending specialized courses, asking for feedback or teaming up with a mentor
- Transcription, photography, photo editing.
- HTML writing.
- Poetry/ Short Stories / Novel Chapters Ghost Writing.
Job Description:
Relationship Manager (Sales, Social Media, Creative Writing) Managing the relationship between the clients and SADDA as well as bringing new prospects, researching for them and offer out service in consultation, Scheduling physical meetings and attending them.
Social Media Monitoring and Planning. Creating Presentations and proposals, along with content writing and blogs.
Accomplishments:
* Research for prospects, Creating databases, Generating proposals, Email shots, Scripts and company portfolios.
* Telephonic sales, and direct sales, scheduling meetings and closing deals.
* Managing Sales.
* Preparing Presentations for clients and presenting them.
* Social Media Motoring, Managing, copy writing, and Organizing.
* Understanding the Jordan Market and its needs.
* HTML script writing.
Relationship Manger (Telesales Hunter) Managing the relationship between the clients and Bayt.com and develop a strong connection to see the need of the prospective clients and provide them with the most suitable service that match their needs, preparing proposals and conducting telephonic meetings to present the services with rigor and discipline and carrying out other tasks as requested by the management.
Telemarketing CSR (Customer Service Representative), Interacting with customers to provide information in response to inquiries about products and services and to handle and resolve complaints. My duties are primarily sales or Retention.
Jordan General Secondary certificate (Tawjehii) Stream: IT (Information Technology) Year: 2011 - 2012 Passed the Exam
