Digital Marketing Executive
Deriv
Total years of experience :4 years, 4 Months
• Develop and execute digital marketing campaigns Including Emails, push notifications, and social media content targeting Arab clients.
• Monitor, measure, and report on campaign performance, budgeting and conduct ad hoc analysis to refine strategies. Tools used: Falcon, Google Analytics, Bitly links, Looker Studio.
• Initiated paid ads like Google ads and Facebook ads with multiple objectives depending on the app/website and the business goal of each.
• Work closely with front/end development team as well as design and UI/UX.
• Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
• Handle day to day related tasks through ClickUp, Slack.
BIGO - IMO Application
Create and implement content localization strategies targeting MENA region users.
• Develop and implement web-based marketing strategies to promote IMO, attract visitors and potential leads, and generate in-app sales.
• Manage live broadcast agencies, improving their performance and creating long-term business relationship to increase market share.
• Analyze broadcasters' data and market feedback for company direction.
• Achieved higher income rate from charging users by 150% the first 3 months by implementing new tactics.
• Promote top users' content through push notifications and home page features to increase engagement.
• Monitor the performance of online marketing strategies, onsite content, user experience, and device functionality through Google Analytics.
• Provide monthly analytic reports with recommendations specific to drive optimizing traffic, and developing the e-commerce user experience.
• Write blog materials and provide copy-written description to each new and existing product and range on the e-commerce site through WordPress.
• Develop and execute influencer marketing strategies and creative campaigns with Influencers from the Gulf targeting Saudi audience.
• Introduced the idea of launching a TikTok account and planned its content, considering trending and viral trends while managing analytics and reporting.
• Familiar with tools like CRM, Social Bakers, Asana, and others.
Build and maintain strong client relationship, and identified areas of improvements.
• Support the development and growth of existing long-term agency plans and visions through implementing new tactics.
• Develop and supervise social media accounts of various industries to achieve each client's goal.
• Support the creation of offline marketing initiatives such as events, conferences, billboards, booths.
• Manage supervisor itinerary and appointments and streamlined scheduling procedures.
• Some Clients I worked with: Buffalo Wings and Rings Aqaba, PharmActive, Alkhafeef, Al Sahha.