Submitting more applications increases your chances of landing a job.

Here’s how busy the average job seeker was last month:

Opportunities viewed

Applications submitted

Keep exploring and applying to maximize your chances!

Looking for employers with a proven track record of hiring women?

Click here to explore opportunities now!
We Value Your Feedback

You are invited to participate in a survey designed to help researchers understand how best to match workers to the types of jobs they are searching for

Would You Be Likely to Participate?

If selected, we will contact you via email with further instructions and details about your participation.

You will receive a $7 payout for answering the survey.


User unblocked successfully
Ahmed Zawawi, Brand Strategist & Performance Optimizer

Ahmed Zawawi

Brand Strategist & Performance Optimizer·Aalalam

Saudi Arabia

Master's degree, (finance)

Work experience

Total years of experience: 21 years, 8 months

Brand Strategist & Performance Optimizer

January 2023 - Present

Aalalam

Jeddah, Saudi Arabia

January 2023 - Present

• Spearheaded in-depth market research and competitive analysis to uncover industry trends and growth opportunities, delivering actionable insights for strategic planning.
• Evaluated luxury brand customer experiences across diverse sectors, including Watches, Cars, Jewelry, and Hotels, enhancing client satisfaction and loyalty.
• Crafted and executed tailored business strategies and operational plans, resulting in enhanced organizational efficiency and increased profitability for a range of clients.
• Led dynamic workshops and training sessions, empowering teams to adopt innovative marketing approaches and drive brand performance.
• Positioned as a strategic leader, ready to transition into a Regional Marketing Manager or Commercial Director role, leveraging expertise in brand strategy and performance optimization.

Company industry:
Business Consultancy Services

Regional Marketing Manager – Middle East

January 2021 - January 2023

MSC (Mediterranean Shipping Company)

Geneve, Switzerland

January 2021 - January 2023

• Spearheaded the implementation of comprehensive brand guidelines across the Middle East, effectively allocating resources to optimize project outcomes and track marketing objectives.
• Directed a diverse range of marketing initiatives, including social media, digital campaigns, advertising, and creative projects, driving brand engagement in the region.
• Managed the execution of marketing events across 13 countries, providing strategic support to ensure successful outcomes.
• Translated and adapted global marketing strategies for regional application, ensuring alignment with overall business goals and enhancing brand presence.

Company industry:
Shipping

Brand Manager

January 2018 - January 2021

Sunbulah Group

Jeddah, Saudi Arabia

January 2018 - January 2021

• Successfully managed diverse product categories including Meat, Seafood, and Cheese, driving brand growth and market share.
• Demonstrated financial accountability through effective SKU rationalization, optimizing product assortment for enhanced profitability.
• Oversaw innovative trade marketing promotions across multiple channels, increasing brand visibility and consumer engagement.
• Developed and implemented dynamic pricing strategies, resulting in improved competitive positioning and revenue growth.
• Collaborated with cross-functional teams to align marketing initiatives with business objectives, ensuring cohesive brand messaging.
• Leveraged market insights to inform strategic decision-making, enhancing overall marketing effectiveness and ROI.

Company industry:
FMCG

Home-care Director

January 2014 - January 2017

Al Marouf Medical

Jeddah, Saudi Arabia

January 2014 - January 2017

Company industry:
Other Healthcare Services

Channel Development Manager

January 2010 - January 2013

Goody

Jeddah, Saudi Arabia

January 2010 - January 2013

• Spearheaded the development of a comprehensive business plan, including feasibility studies, vision, and strategic direction, establishing a solid foundation for growth.
• Successfully launched operations, serving the first home-care patient within six months, demonstrating agility and market responsiveness.
• Achieved breakeven two years ahead of schedule, driving double-digit profit margins for three consecutive years, showcasing effective financial management.
• Expanded service reach to 1, 000 patients by the third year, completing over 10, 000 home visits, highlighting strong customer engagement and operational efficiency.
• Leveraged entrepreneurial skills to transition into regional marketing management, focusing on strategic growth and market penetration.

Company industry:
FMCG

Assistant Brand Manager

January 2008 - January 2010

Proctor & Gamble

Jeddah, Saudi Arabia

January 2008 - January 2010

• Developed comprehensive shopper insights research in Saudi Arabia, enhancing the sales organization's strategies for the pharmacies channel.
• Spearheaded the innovation and retail research center at Abudawood (IATCO), driving impactful marketing initiatives and product development.
• Executed effective channel marketing strategies that boosted brand visibility and engagement across multiple retail platforms.
• Collaborated cross-functionally to align marketing efforts with sales objectives, resulting in improved market penetration and revenue growth.
• Leveraged data analytics to inform decision-making and optimize marketing campaigns, enhancing overall brand performance.
• Fostered strong relationships with key stakeholders, ensuring alignment on strategic goals and marketing initiatives.

Company industry:
FMCG

Marketing Manager

January 2005 - January 2008

ALJ Holding

Jeddah, Saudi Arabia

January 2005 - January 2008

• Initiated my career as a Management Trainee in Riyadh, gaining foundational knowledge in operations and customer service.
• Progressed to Service Manager, enhancing service delivery and customer satisfaction through effective team leadership and process improvements.
• Advanced to After-sales Marketing Manager, developing targeted marketing strategies that increased customer retention and loyalty.
• Spearheaded media management in vehicle marketing, utilizing digital platforms to boost brand visibility and engagement.
• Cultivated strong relationships with stakeholders, contributing to cross-functional initiatives that drive regional growth and profitability.
• Leveraged data-driven insights to optimize marketing campaigns, ensuring alignment with organizational goals and market trends.

Company industry:
Automotive Dealership & Distributor

4th Engineer

January 2002 - January 2004

(Vela International Marine)

Dubai, United Arab Emirates

January 2002 - January 2004

Company industry:
Shipping

Education

University of Business & Technology (UBT)

June 2013

June 2013

Master's degree, (finance)

Saudi Arabia

GPA (point): 3.6 out of 5

GPA (point): 3.6 out of 5

MBA with concertation in finance

Northumbria University

July 2004

July 2004

Bachelor's degree, (Marine Engineering);

United Kingdom

Skills

Marketing Management
Expert
Marketing Management
Expert
My passion drives my performance
Expert
My passion drives my performance
Expert
wearing many hats (roles)
Expert
wearing many hats (roles)
Expert
organize, manage, and lead teams efficiently
Expert
organize, manage, and lead teams efficiently
Expert
naturally going the extra mile
Expert
naturally going the extra mile
Expert
entrepreneurship skills
Expert
entrepreneurship skills
Expert
Innovation
Expert
Innovation
Expert
Storytelling
Expert
Storytelling
Expert
Strategising
Expert
Strategising
Expert
FMCG
Expert
FMCG
Expert
Automotive
Expert
Automotive
Expert
Business Management
Expert
Business Management
Expert
Business Development
Expert
Business Development
Expert
Marketing Management
Expert
Marketing Management
Expert
BRANDING
Intermediate
BRANDING
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
COMPETITIVE ANALYSIS
Intermediate
COMPETITIVE ANALYSIS
Intermediate
COMPUTER LITERACY
Intermediate
COMPUTER LITERACY
Intermediate
LEADERSHIP DEVELOPMENT
Intermediate
LEADERSHIP DEVELOPMENT
Intermediate
MARKET RESEARCH
Intermediate
MARKET RESEARCH
Intermediate
ORGANIZATIONAL AWARENESS
Intermediate
ORGANIZATIONAL AWARENESS
Intermediate
PLANNING
Intermediate
PLANNING
Intermediate
PROJECT MANAGEMENT
Intermediate
PROJECT MANAGEMENT
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate

Languages

Arabic

Expert

English

Expert

Memberships

saudi stocks

investor

February 2003

Training and Certifications

Certifications
6 Sigma; Green belt
Great Managers Program
Certified Brand Manager
Innovation of Products &
Digital Marketing Strategies
Negotiation Mastery
Change management
Strategy Execution
Certified Brand Manager
Dec 2016

Training
Q-12 & "Great Managers Program"
Gallup
Sep 2005
6 Sigma
ALJ training center
Oct 2005
Venture Lab
KAUST
Sep 2012

Hobbies and interests

Diving; Reading ; Travelling; seasonal writer at Huffpost Arabi