Regional Marketing Manager
MSC
Total years of experience :19 years, 10 Months
Managing all the marketing activities in Middle East.
Brand management
Providing medical services at people homes.
- Managed a portfolio of products with gross revenues of SR. 50 Million annually. After the departure of the previous Food Service manager within 5 months from my joining; I stepped up to lead the whole business unit.
- Launched & introduced "Cofique" coffee brand in food service channels via vending machines within the first 3 months of joining the company; which included creating the image; labels; taste & flavors and sourcing them out from 4 different countries.
- Grew Goody Food Service Business by 30% vs. Year ago; and Value sales by 10% ahead of volume sales.
Started as a Market Research "CMK" associates manager; then moved to brand management; managing Pampers Brand for the Arabian Peninsula.
- Created the best shopper understanding research in Saudi Arabia serving the sales organization regarding the pharmacies channel.
- Led the innovation & retail research center of Abudawood (IATCO) distributor.
- Persuaded & inspired "Danube" Hypermarkets & Supermarkets' CEO to adopt a new category layout shift in the "Beauty" section inside their stores; based on shopper understanding.
- Worked with the shopper marketing team to develop "Nahdi" ambassador program which was part of the differentiation strategy for the top pharmacy chains.
- Drove the use of "Point of Sale Material" (POSM) assessment tool to be used by brand team during developing & implementing marketing campaigns. Also; Drove the adaption of (in-store claims) tackling the shopper barriers; to be used by trade marketing teams for in-store communication.
- Launched & introduced "Pampers" Premium Care to Saudi & GCC markets as one of the best initiatives executed in 2009 across GCC. In this campaign; we have introduced for the first time in GCC; real doctors interactions with parents during in-malls activities.
- Pushed via lobbying with the GM for more localized efforts to be invested during TV ads shootings for the brand.
Started as a management trainee in Riyadh; then got promoted to become a service manager. After that; got promoted to become After-sales Marketing manager and finally handling the media in the vehicles marketing.
- Introduced "5 on us 5 on you" marketing awareness campaign for Toyota - service to retain customers to be loyal to dealer workshops and maintain their periodic maintenance over there. Results: improved loyalty by 5% despite it was a (below the line) campaign.
- Recognized for outstanding performance in the 3rd quarter of 2006 @ ALJ.
- Won the Kaizen Marathon competition in 2005 as the Best Service Project in KSA at Abdulateef Jameel (ALJ).
- Trained & coached the (Gallup Q-12 course, Toyota-Way).
- Certified 6 sigma; green belt.
technical assignments
2nd honor Master degree in Business Administration with focus on Finance.
naval architecture, math, mechanical science, thermodynamics, instrumentation and control, management and maritime law, electric, and material science.
higher national diploma in marine engineering.also national vocational qualification merchant vessel engineering level 3.
