Executive Director
Pulse Universal
Total years of experience :19 years, 9 Months
Managing the operations of the company across Saudi Arabia.
* Leading the Client Servicing Team and ensuring high level of delivery of projects.
* Handling the ATL, BTL and brand activation and experimental events and the whole
marketing solutions strategies of the company from A to Z for the whole clients from
various sectors like Real estate, pharmaceuticals…etc.
* Handling the business plans and marketing strategies/plans/calendar and leasing for the
whole clients specifically from pharmaceuticals, Real Estate, Hospitality, Banking, Retail,
F&B, FEC, Leisure and entertainment.
* Managing and, guiding and training clients to the latest trends of marketing kits.
* Handling the whole digital and online campaigns.
* Supervising the production for all campaigns, product launches, events and exhibitions.
* Developing business and pledging sales forecasts are met on target and budgeting.
* Reporting line: I report to the Managing Director.
Masterminding the annual/ short and long term marketing, leasing, business,
development and francizing strategy and managing its precise implementation for all
companies under Al Othaim Real Estate Inv. & Dev. CO. specialized in Malls (9 existing
550 K square meters GLA & 5 upcoming 420 K square meters GLA), Entertainment FEC (6
brands), Fashion Retail (12 brands) and F & B (9 brands) and hospitality.
* Managing budgets/targets and ensuring targets are met and leading the execution of all
marketing/ business development and leasing strategy, media campaigns & PR, brand
activations and events.
* Evaluate the financial aspects of product development, such as budget, expenditures,
research and development appropriations, and other return investment and profit loss
projections and investment opportunities.
* Heading the marketing and leasing / special leasing team and motivating them to
achieve better results.
* Supervising the advertising campaigns for a serious of malls and supervising malls
opening across the Kingdom from A to Z.
* Reviewing market research studies and tenants surveys and developing marketing kits
for the best use of sales people to raise the opportunities for ROI.
* Ensuring the web page content is always updated and accurate and heads the social
media and PR/CSR department.
* Representing the group in seminars and exhibitions across the MENA region, blue chip
clients/tenants/retailers.
* Initiating a monthly newsletter that is distributed electronically and printed, to current
and potential clients.
* Reporting line: I report to the General Manager of the Holding.
On Sales Level:
• In charge of the sales strategy for a wide range of channels like STV (whole channels), Mix FM Radio and Stadiums LED screens.
Sales achievements include:
• Always exceeded the sales targets by 50% in a relatively short period across all mediums particularly the stadium LED and Mix FM.
• Closed profitable annual deals with various Media Agencies (MBUs) for a diverse range of clients.
• Developed excellent relations with media planners and agencies Managing Directors
• Maintained corporate and professional relations directly with direct blue-chip clients.
On Marketing Level:
• Lead the marketing for the Famous TV program “Master Chef” in its Saudi edition.
• Prepared and supervised the implementation of the short-term marketing strategy for the famous program Master Chef, Saudi TV (all channels) and Mix FM radio which increased TRPs and ROI.
• Worked on the sponsorship and advertising packages, RPS (rates).
• Promoted program to clients, ad agencies and MBUs.
• Organized brand activation campaigns, events and PR activities to launch new programs especially prior to Ramadan, and prior to key football matches.
• Responsible for managing the production of the all types of outdoor and indoor branding and re branding elements.
• Managing the production of events setup as per the technical rider for each event and or campaign or activation.
• Handled the ATL, BTL and brand activation and experimental events operations of the company from A to Z.
• Coordinated the relation between clients and company and ensured highest clients satisfaction.
• Supervised quality control and ensured a smooth flow of the production process.
• Implemented a wide range of events and live communication activities and brand activation for the above stated list of clients.
• Identified opportunities where possible and helped growing the business.
• Lead a team of 3 production supervisors, 2 operations executives and 2 graphic designers under which a representative team of technicians.
• Reported directly to the General Manager.
Responsible for the communication business and media strategies of diverse range of
clients in the retail, pharmaceutical, health services banking, F & B, FMCG, real estate
sectors and automotive.
* Supervised the A-Z accounts handling process through, client servicing, creating,
defending and implementing state-of-the-art integrated media plans and strategies.
* Looked after media relations, media monitoring and media analysis.
* Handled the communication and media business of clients like Eli Lilly & Co, Body
Masters, Ministry of Higher Education, Thimar, Maskan Arabia, and Bank Muscat on a
regional scale, Al Ali Villas, Vivienda Hotels and Villas, Rafal real Estate, OPM and Alo
car.
* Headed a team of two media planners and one monitoring executive and reported
directly to the Operations Director.
(online business directory) Beirut, Lebanon
* During my work at Leb Directory, I was responsible for selling advertising spaces on the
lebdirectory.com website for a wide number of clients and agencies in the Lebanese
marketplace.
Sahara Towers, Olaya Street,
Riyadh, Kingdom of Saudi Arabia
In charge of the sales strategy for a wide range of channels like STV (whole channels),
Mix FM Radio and Stadiums LED screens.
Sales achievements include:
* Always exceeded the sales targets by 50% in a relatively short period across all mediums
particularly the stadium LED and Mix FM.
* Closed profitable annual deals with various Media Agencies (MBUs) for a diverse range
of clients.
* Developed excellent relations with media planners and agencies Managing Directors
* Maintained corporate and professional relations directly with direct blue-chip clients.
Lead the marketing for the Famous TV program “Master Chef” in its Saudi edition.
Curriculum Vitae
– spring 2004:
BAC 2 / Life Sciences Section. Training: *
