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خليل الحلو, Events Director

خليل الحلو

Events Director·Al Sayegh World Wide

المملكة العربية السعودية

ماجستير, Marketing And Advertising

الخبرة العملية

مجموع سنوات الخبرة: 14 سنوات, 4 أشهر

Events Director

نوفمبر 2024 - حتى الآن

Al Sayegh World Wide

الرياض، المملكة العربية السعودية

نوفمبر 2024 - حتى الآن

• Manage high-profile governmental, corporate, luxury, and cultural events across Riyadh and AlUla,
including Aramco IPTC.
• Lead end-to-end delivery from concept development, client engagement, proposals, and RFP
response through operational execution.
• Oversee staging, AV, lighting, fabrication, branding, logistics, technical production, entertainment
coordination, and crowd management.
• Control budgets, procurement, supplier negotiations, cost optimization, resource allocation, and
profitability while maintaining quality.
• Coordinate internal teams, contractors, suppliers, and technical partners to maintain timeline discipline,
safety, and compliance.
مجال الشركة:
إدارة الفعاليات
الدور الوظيفي:
الإدارة

Senior Events Director

يونيو 2018 - أكتوبر 2024

Pulse Universal

الرياض، المملكة العربية السعودية •هجين

يونيو 2018 - أكتوبر 2024

•Directed large-scale experiential, corporate, exhibition, and brand activation projects for audiences of up to 5, 000+ attendees.
•Exceeded revenue targets by 20-35% through project delivery excellence, client retention, and business development support.
•Negotiated vendor and supplier contracts, generating 10-25% cost savings while protecting quality, timelines, and client expectations.
•Delivered 30+ brand activations, exhibitions, and corporate events with reported 90-98% client satisfaction and 95-100% flawless execution.
•Led major projects including Porsche Cayenne Launch, Ford UEFA Activation, Toyota Noise Meter, Olumiant Launch, and Cyramza Launch.
•Managed RFP development, client briefings, pitch presentations, budgeting, logistics, security, emergency response, and AV/VR/AR integration.
مجال الشركة:
إدارة الفعاليات
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing & Events Director

يوليو 2013 - مايو 2018

Al Othaim Holding CO

الرياض، المملكة العربية السعودية •هجين

يوليو 2013 - مايو 2018

Role Overview:
As the Marketing & Events Director, I spearheaded the development and execution of comprehensive marketing strategies for the holding company and its subsidiaries, including shopping malls, FEC, fashion retail, food & beverage, and hospitality. My role involved enhancing brand positioning, driving profitability, and orchestrating large-scale events activation, road live shows and promotional activities across the organization.

Key Achievements:

- Profit Growth: Achieved a 20% increase in overall profitability through innovative marketing strategies that enhanced brand visibility and customer engagement.

- Tenant Acquisition: Developed new tenant relationships as a direct result of successful marketing efforts, improving occupancy rates and driving revenue growth.

- Budget Management: Successfully managed marketing budgets, ensuring optimal allocation of resources and alignment with financial objectives.

- Successful Mega Mall Openings: Successfully managed the planning and production of five mega mall openings, contributing to significant brand visibility and customer engagement.

- Event Management Excellence: Organized and executed 30 diverse events, enhancing brand presence and customer experience through meticulous planning and coordination.

- Brand Strategy & Expansion: Refined the holdings brand strategy, spearheading the re branding process and restructuring efforts for both the holding and its subsidiaries. Facilitated the franchising of new retail and food brands while implementing loyalty programs, such as the Tuesday Surprise initiative, which included event planning, media booking (online and offline), and strategic execution to enhance customer engagement.

Key Responsibilities:

- Crafted and implemented short-term and long-term marketing strategies for multiple business units, including 9 shopping malls, 6 entertainment brands, 12 fashion brands, 9 F&B brands, and hospitality sectors. Developed and executed leasing strategies that led to a 20% increase in profit.

- Oversaw budgeting and financing for events and marketing initiatives, ensuring optimal resource allocation and financial efficiency.

- Planned and executed a wide range of events, including corporate functions, activation, awareness campaigns, entertainment shows, CSR activities, and in-mall exhibitions. Managed pitches for events and brand agencies, ensuring successful event planning and execution.

- Directed all operational and logistical aspects of event execution, collaborating with internal departments, vendors, and contractors. Managed large teams to ensure smooth execution of events and roadshows across the kingdom.

- Coordinated and trained the mall managers and the teams to provide detailed operational and logistical events plans, including media campaigns, security, traffic management, and crowd control for each event.
مجال الشركة:
العقارات
الدور الوظيفي:
الإدارة

Senior Sales & Marketing Manager

مارس 2012 - يونيو 2013

Creative Edge Holding

الرياض، المملكة العربية السعودية

مارس 2012 - يونيو 2013

• Led execution of major events including the Saudi edition of MasterChef, driving audience
engagement, sponsorship visibility, and brand exposure.
• Developed sponsorship packages for STV channels, Mix FM radio, stadium LED screens, and the
Saudi Equestrian Club.
• Managed B2B events, MICE operations, exhibitions, TV commercials, radio campaigns, budgets, rate
cards, and media production.
مجال الشركة:
الإنتاج الإعلامي
الدور الوظيفي:
المبيعات

التعليم

AUST

مايو 2006

مايو 2006

ماجستير، Marketing And Advertising

لبنان

Rochville University USA

أكتوبر 2001

أكتوبر 2001

بكالوريوس، Business Marketing

الولايات المتحدة

– spring 2004:

Skills

Marketing

Expert

Major Events

Expert

Corporate Events

Expert

Activations

Expert

Event Management

Expert

Media Relations

Expert

Team Leadership

Expert

ADVERTISING

Expert

BANKING

Expert

CUSTOMER RELATIONS

Expert

REAL ESTATE

Expert

RETAIL

Expert

SALES

Expert

WEB SITE PRODUCTION

Expert

ATL

Expert

BUDGETING

Expert

Account managment

Expert

ceremonies

Expert

giveaways and gift items

Expert

Venue Management

Expert

Season greetings

Expert

Expo strategy

Expert

event strategy

Expert

Corporate Events

Expert

Gala Dinner

Expert

Interpersonal Communication

Expert

Event Management Software

Expert

Bill of Quantities (BOQ)

Expert

Quality Control

Expert

Event Execution

Expert

BTL

Expert

TTL

Expert

Sales Target Management

Expert

Event Management

Expert

Planning Budgeting & Forecasting

Expert

Activation

Expert

Festival management

Expert

Launches Events

Expert

Mega event Management

Expert

Events Planning

Expert

Installation Management

Expert

Production

Expert

Site inspection

Expert

Sales Forecasting

Expert

Account Planning

Expert

Strategic Planning

Expert

Marketing Leadership

Expert

Re Branding

Expert

FMCG

Expert

Stakeholder Engagement

Expert

Communication Training

Expert

New Business Opportunities

Expert

Business Initiatives

Expert

Production Direction

Expert

Budget Control

Expert

Budget Compliance

Expert

Project Teams

Expert

Project Implementation

Expert

Account Management

Expert

Brand Development

Expert

Crisis Management

Expert

Media Sales

Expert

Floor Plans

Expert

Event Sales

Expert

events Logistics management

Expert

events operation management

Expert

Vendor Relations

Expert

Regulatory Standards

Expert

Operations

Expert

Timelines

Expert

Target Costing

Expert

Launches

Expert

Exhibition Stands

Expert

MICE planning and implementation

Expert

Operations Management

Expert

Adobe Creative suite

Expert

ZOHO

Expert

Dynamics software

Expert

Dynamics access

Expert

MC office

Expert

Information Design

Expert

Creative Design

Expert

Creative Agencies

Expert

Creative Problem Solving

Expert

Leadership

Expert

B2B Marketing Strategy

Expert

Client Servicing

Expert

New Business Development

Expert

Good knowledge in graphic design

Expert

Financial Negotiations

Expert

Venue Relations

Expert

Live Events

Expert

Entertainment Events

Expert

Sports events

Expert

Resource Allocation

Expert

Research Skills

Expert

Entertainment Management

Expert

Entertainment Industry

Expert

Interpersonal Relationships

Expert

Multitasking

Expert

Project Plans

Expert

Team Performance

Expert

Project Oversight

Expert

Project Management

Expert

Sales Performance

Expert

Sales Target

Expert

Tactical Plans

Expert

Key Performance Indicators

Expert

Gala Dinners

Expert

Tactical Sales Planning

Expert

Pitch Development

Expert

Event Planning

Expert

B2C marketing

Expert

Sponsorship packages

Expert

Marketing Strategy

Expert

Integrated Marketing

Expert

Branding

Expert

CRM

Expert

Brand Management

Expert

Market Planning

Expert

Market Research

Expert

Negotiation

Expert

Malls

Expert

Commercial Leasing

Expert

Creative brief

Expert

Media Production

Expert

special leasing

Expert

Major Events

Expert

Activations

Expert

Marketing

Expert

Entertainment events Management

Expert

CONCEPTUALIZATION

Intermediate

CONSULTING

Intermediate

ENTERTAINMENT JOURNALISM

Intermediate

PROCUREMENT

Intermediate

REQUEST FOR PROPOSAL

Intermediate

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي
الموقع الشخصي
linkedin.com/in/khalilfhelou

اللغات

العربية

متمرّس

الانجليزية

متمرّس

العضويات

MECSC

Member

January 2016

التدريب و الشهادات

التدريب
TV and media temenologis
Pulse universal
Intoduction to media planning and buying
Pulse universal

الهوايات والاهتمامات

Baseball

I practice it as hobby