Strategy & Management Consultant
INDEPENDENT CONSULTING
مجموع سنوات الخبرة :10 years, 8 أشهر
- Designed and performed Go-to-Market strategies for several startups and e-commerce businesses across multiple industries such as Retail, Education and Services in the GCC.
- Developed transformational strategies to grow and re-position businesses for profitability, growth, and sustainability.
- Recommended short-term and long-term solutions based on evaluation results.
- Devised new partnerships as part of the loyalty programs of Kuwait Finance House (Banking) and Ooredoo (Telecom).
- Designed and implemented commercial business models adding new revenue streams for our clients and their partners.
- Developed and executed data-driven marketing and media strategies for each collaboration signed.
- Analyzed and designed the e-commerce Go-To-Market strategy in the Middle East.
- Organized interviews with major stakeholders to understand operational needs.
- Negotiated rates with the e-commerce partner, 16% increase in sales expected in the first year.
- Cut costs by 25% through sourcing competitive deals and negotiating contracts with top tech and luxury brands.
- Implemented a Consignment Inventory Management system which improved the supply chain performance.
- Launched an e-commerce store selling top clothing brands at up to 80% discounted prices.
- Built business, marketing and sales plans and managed to break-even after 4 months.
- Secured competitive product provisioning through extensive market research and negotiations with foreign suppliers.
- Monitored campaign results and analytics and optimized accordingly to deliver on all set KPIs, on each step of the sales funnel.
- Supervised the Accelerate SME database, the gateway to the SME ecosystem in the MENA region.
- Developed strong relationships with clients and conducted business reviews to ensure their satisfaction.
- Launched an online store selling Union Jack products, at first items where imported from the UK and then manufactured in Lebanon to reduce shipping and customs’ costs and increase profit margins by 40%.
- Planned and executed a marketing strategy mix including email, PPC, social, SEO and affiliate.
- Led the highest achieving team; set individual and team KPIs and monitored my team’s performance.
- Designated Top Performer for 2013-2014, exceeded monthly targets by 80% which led the database to grow by 50%.
MBA
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