digital marketing director
hungerstation
Total years of experience :13 years, 11 Months
Planning, budgeting and managing the performance channels team including digital marketing and customers base management with the objective of acquiring new customers and increase the reorder rate of the current base.
- Setting and managing the digital media plan with the agency to achieve the company goals in terms of building brand awareness and getting online conversions.
- Working on the latest tools of online conversion reporting using DMP, enhanced ecommerce and much more.
- Managing the SEO project with the agency and the content team.
- Giving digital training sessions to different teams in the company.
- Managing the social media advertising with the agency and representing sales team in social media command center.
- Managing and supporting the online activities for the elite team.
Managing the online advertising activities (Google search, GDN, Gmail and YouTube, Facebook, Twitter) for all initiative agency accounts in Saudi Arabia, (Mobily, Microsoft, Kia, Saco, etc):
- Creating and implementing SEM plans with huge budget.
- Continuous manual optimization for the running campaigns as well as automatic optimization using DS3.
- Presenting weekly and monthly reports for the clients.
- Working directly with Google team to improve the accounts and implement the latest features and services.
I gave SEO training for 6 months to their online editors team.
- Planning, implementing and optimizing the media plan, and reviewing it on monthly, quarterly, and yearly basis.
- Managing the digital marketing team.
I started as an Account Manager:
1- Find potential customers.
2- Build sample surveys and arrange for meetings to present live demos and close the deal.
3- Online demos via Skype in both languages Arabic & English.
4- Continuous follow up with the customers by calls, visits and emails to keep them loyal.
5- Generate new business using the existing customers’ network.
Online Marketing Manager - SEO Specialist: on 1/3/2011:
1- I worked on Joomla CMS as an editor for the website and supervised all the written contents and images in it, where I also utilized my experience in SEO strategies.
2- Writing articles with high quality contents to get high quality links.
3- Get higher ranks on Google search using SEO & SEM.
4- Follow up using Google analytics and Google webmaster tool and other analytics and webmaster tools.
5- Creating Google adwords using the best practices PPC techniques.
6- Professional link builder.
And now in addition to the online marketing activities I am working as an Assistant Marketing Manager: Contribute in all marketing activities from planning to implementation.
