shorouk el sherif

Senior Account Manager

Business Boomers

Location: Egypt - Cairo
Education: High school or equivalent, Human Resources Management
Experience: 9 years, 5 Months

Work Experience

Total years of experience :9 years, 5 Months

Senior Account Manager at Business Boomers

Egypt
My current job since April 2016

Senior Social Media Specialist at 5d agency

Egypt
December 2014 to April 2015

 Investigate and solve customer problems, complaints and credit issues by liaising
with all necessary departments
 Work directly with social media team to share responsibilities for community
management across all social networks
 Manage inbound customer and community inquiries via social networks
 Creatively engage with customers to build and grow relationships and find ways to
surprise and delight whenever possible
 Proactively build and grow relationships with users across multiple social media sites
 Monitor industry keywords and online communities to identify outreach opportunities
 Collaborate with social team in creating interesting and engaging content
 Creating media plans for the client’s campaign to meet the campaign’s objective and
the KPI’s.
* Demonstrate ability to map out marketing strategy and then drive that strategy
proven by testing and metrics
* Developing situational analysis for the clients’ existence and performance on the
online media
* Build and execute social media strategy through competitive research, platform
determination, benchmarking, and messaging and audience identification
* Generate, edit, publish and share daily content (original text, images, video or
HTML) that builds meaningful connections and encourages community members
to take action
* Continuously improve by capturing and analyzing the appropriate social
data/metrics, insights and best practices, and then acting on the information
* Developing the engagement strategy to meet the client’s objectives and the KPIs
* Collaborate with other departments (customer relations, sales etc) to manage
reputation, identify key players and coordinate actions
* Following up the Social Media accounts
Monitor trends in social media tools, applications, channels, design and strategy
Customize training materials for different clients to highlight main guidelines and
success stories.
* Analyze campaigns and translate qualitative data into recommendations and
plans for revising the social media campaigns

Senior Account Manager at Pure Digital Consultancy

April 2015 to April 2015

 Managing a group of customers with multiple cross channel digital strategies
 Preparing and conducting presentations at client’s side
 Analyzing client’s requirements through careful business analysis
 Analyzing and implementing all online marketing programs, site traffic, customer
database and other data to increase online conversion, and make specific
recommendations that will enable the team members to improve site productivity and
sales
 Working closely with the digital marketing consultant on key accounts to offer the
best solution to the client
 Working closely with the digital marketing team to set strategies and plans for the
client
 Investigate and solve customer problems, complaints and credit issues by liaising
with all necessary departments
 Manage a group of customers with multiple cross channel digital strategies
 Preparing and conducts presentations at client’s side
 Analyzing client’s requirements through careful business analysis
 Cooperating with design and development resources to prepare
 Working closely with the digital marketing consultant on key accounts to offer the best
solution to the client
 Working closely with the digital marketing team to set strategies and plans for the client
 Defining KPI's and objectives in cooperation with team leaders
 Holding periodical meetings with clients for progress briefing and timeline updates
 Managing project resources and communicates efficiently with team leaders
Business Boomers, April 2016

Media Specialist at Vision Medi

December 2013 to December 2013

 Developing situational analysis for the client’s existence and performance
regarding his competitors on the online media.
 Creating media plans for the client’s campaign to meet the campaign’s objective
and the KPI’s.
 Developing the online ads campaign on the AD server.
 Developing the online ads campaign on the AdWords and selecting the
appropriate keywords
 Publishing the ads on the time approved in the media plan.
 Following up the published ads to ensure that daily/weekly traffic meets the
KPI’s.
 Following up the published ads through Google analytics to observe the bounce
rate, daily visits, unique visitors….etc.
 Developing the final report for the online ads campaign.
 Developing situational analysis for the client’s existence and performance
regarding his competitors on the social media.
 Creating and arranging the daily posts to meet the engagement strategy.
 Following up the social media accounts (insights, no. of likes and engagement)
 Setting the client’s account on the social media tool. Developing the engagement
strategy to meet the client’s objectives.
 Welcoming customers to the customer center.
 Handling customer’s complaints and inquiries and provide solutions to their
problems.
 Selling value added service to customers.
 Coordinating with other departments to solve customer’s complaints.
 Coordinating with the team to achieve customer satisfaction.
 Selling Mobinil’s products and services.
Soul Digital Solution