Hozaifa Alsafwa, Digital Analytics Consultant

Hozaifa Alsafwa

Digital Analytics Consultant

E-nor

Location
Saudi Arabia - Jeddah
Education
Bachelor's degree, e-Business
Experience
16 years, 9 Months

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Work Experience

Total years of experience :16 years, 9 Months

Digital Analytics Consultant at E-nor
  • Saudi Arabia - Jeddah
  • My current job since October 2013

I am passionate about helping my customers use Google Analytics STRATEGICALLY. Those that want to learn about web analytics go to google. Those who want RESULTS with "Google Analytics."​ come to us "E-NOR."​

Our specialties include:

★ Analytics Strategy ★ Attribution Modeling ★ Campaign Optimization
★ Content Optimization ★ Custom Analysis ★ Custom Development
★ Ecommerce ★ Google Analytics Premium ★ Google Tag Manager
★ Audit ★ Mobile App Tracking ★ Platform Integration
★ Tech Support ★ Training ★ Implementation


►If you're interested in Google Analytics Services. Website Conversion Optimization that produce massive results and contribute more online revenue to your total company revenue or Google Analytics Training.
►►Email me at: hozaifa@e-nor.com to receive your FREE Google Analytics Audit.

Digital Marketing Manager at Rabigh Wings Aviation Academy
  • Saudi Arabia
  • April 2009 to October 2013

Web site traffic growth using online and offline channels, web site UI and advertising revenue. Developed brand strategy and web analytics KPI, ROI and statistics:

- Google Adwords Expert toward Developing, Executing, Monitoring and Managing SEM PPC Campaigns. Google Analytics Expert & Consultant, E-Commerce
- Creating, executing and monitoring digital marketing strategy to have 360 degree of control
- Leading web strategy and ongoing development of refreshed content to provide reader value
- Planning and managing social media campaigns across several different platforms including Facebook, Twitter, YouTube
- Developing digital marketing campaigns using Google Adwords, therefore, promote company services by web banners, online advertising, viral marketing, etc.
- Defining and monitor online analytics to measure digital campaign success using Google Analytics
- Strategic Consulting, including business plan, therefore, online marketing sales strategy development.
- Build & restructure Rabigh Wings website to increase online sales based upon SEO strategy
- Managing and controlling the allocated online budget to increase the efficiency and effectiveness of the online channel
- Improving the social media presence to engage supporters online and convert them into customers


I have strong analytical skills, And very good presentation and written communication skills

CRM Project Coordinator at Compuset software and hardware services
  • Saudi Arabia - Jeddah
  • August 2007 to April 2009

1. Sales and Marketing Automation Support:

Create and generate Reports and Information Dashboards to measure progress of sales against initial business plans, sales funnels, MyDashboard, etc.
Automate and refine the closed-loop lead generation process
Refine the marketing automation of lead nurturing campaigns via workflows
Refine the automation of lead scoring in collaboration with the Marketing team
Configure CRM to integrate with third party tools, such as Google Analytics and web traffic, Proposal Building Software, Accounting System, MS Outlook, etc.
Track and quantify the impact and ROI of lead generation programs
Regularly audit CRM to ensure that newly qualified leads are entered and converted according to established standards and integration with Google Analytics, Digital Marketing

2. Customer Service Automation Support:

Routing and workflow: develop workflow procedures to route service requests automatically to the appropriate representative for resolution, escalation or reassignment
Contract management: Create process for maintaining service contracts within Microsoft CRM to help ensure accurate billing.
Integration with Phone System: in collaboration with the IT department, establish process and workflows on integrating CRM with the Phone system to take Customer Service to the next level.

3. General Support for all Teams:

Communicate regularly with the Business Owners, IT Leaders, CRM Team and other stakeholders to ensure functionality meets field needs and to develop ongoing roadmaps and project plans.
Define, implement and support integration efforts between the sales and marketing applications as well as external applications such as ERP, Business Analytics and internet.
Identify usage problems, and work with team members and vendor support to resolve those issues
Manage all security settings and conduct regular security and configuration audits
Build and refine a framework for the testing and execution of automated processes.

Education

Bachelor's degree, e-Business
  • at Edexcel - Syian University
  • December 2007

Specialties & Skills

Digital Marketing
Social Media Marketing
Google Adwords
Web Analytics
Email Marketing
Website Conversion Optimization
Social Media Marketing
Web Analytics
Email Marketing
MS CRM, ZOHO CRM, Salesforce Customization and Administration
PPC, SEM, CPC and GDN Using Google Adwords

Languages

Arabic
Expert
English
Expert

Memberships

OMCP - Online Marketing Certified Professional
  • omcp.org/members/hozaifa-alsafwa/
  • February 2012
OMCP Online Marketing Certified Professional Org.
  • Web Analytics
  • February 2012
PMI - Project Management Institute
  • Individual Member
  • October 2013

Training and Certifications

Google Analytics Certificate (Certificate)
Date Attended:
September 2015
Valid Until:
September 2017
PRINCE2 (Certificate)
Date Attended:
September 2013
Valid Until:
September 2013
Social Media (Certificate)
Date Attended:
May 2012
Valid Until:
June 2012
Website Conversion Optimization (Certificate)
Date Attended:
April 2012
Valid Until:
May 2012
Google Adwords Qualified GAQ (Certificate)
Date Attended:
August 2012
Valid Until:
September 2012
Google AdWords Qualified Reporting and Analysis (Certificate)
Date Attended:
August 2012
Valid Until:
October 2012
http://www.marketmotive.com/training/component/comprofiler/userprofile/alsafwa (Certificate)
Date Attended:
February 2012
Valid Until:
June 2012
omcp.org/members/hozaifa-alsafwa/ (Certificate)
Date Attended:
January 2012
Valid Until:
March 2012