Chief Digital Officer
Karmasthal Healthtech P Ltd
Total years of experience :16 years, 11 Months
Disrupting the way home healthcare is perceived in India. Creating a healthcare startup specializing in home healthcare with
technology as enabler.
Role & Responsibilities:
Strategy Development
GTM & Omnichannel Strategy
Branding & Marketing
Investor & Partnership
Relationship
Process Development &
Optimization
P&L Responsibilities
Remote Teams & Vendor
Management
Deliverable Management
Launches, Rebranding, Advocacy
Marketing Automation
Behavioural Marketing
Growth Hacking
Creative Roadmap
Conversion Optimization
Training & Resource Development
Clients :
Box of Cake, Cake Spot, Patrika, Catch News, LoanTube, 786loans, Loan Princess, Loan Broker, Oyster Loans, Lookingglass
Kryptos, Black Belt Help, GI Oculus IT, Campus Consortium, Realtime Cloud Services, Cloudspace
Created their go-to-market strategy and supervised their entire marketing and partnership program. Focussed strongly on becoming an authoritative branding in Digital dentistry by conducting training seminars across the SE Asia and participation on
conferences and events.
Purpose and Scope: Spearheading all facets of operations and marketing for CareerGuide.com. Key focus lies on the following domain:
Strategy building (All things digital)
Digital branding & marketing
Fostering partnerships (Both digital and offline)
Process development & Optimization
Business & Marketing Planning
Analyzing data and trend to drive insights to continuously improve performance of all campaigns and the team.
Purpose and Scope: Drive all facets of the inbound marketing. Focused strongly on search, social and email marketing (both paid & organic) strategy, structuring and executing campaigns to vastly increase marketing effectiveness and company’s competitive positioning.
Captain all aspects of pre-login pages from architecture, creation, content, and design to publishing.
Strategize and execution of all mailer from newsletter to automation of lead nurturing campaigns.
End to end management of all search & social campaigns from conceptualization to execution.
Creating synergies with product, engineering and sales team for effective marketing techniques.
Spearheads - Display Advertising, Remarketing, Media Buying, Market Research, Product Launches and Vendor management (marketing)
Purpose and Scope: Headed the entire India operations of the Internet Marketing Agency and reported to CEO in US. Managed the delivery, development and business development team of India. Managed all Key accounts in India and US. Lead the business to a 1680% growth in period of 21 months.
• Managing Key Clients of Both US & India ranging from Fortune 500 Companies to small & medium Business. Work closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes and timelines.
• Pre & Post Sale Interactions and Deliverable Management, Handling strategic management, planning and executions for complete 360O online campaigns that caters to Branding & Lead Generation Exercise. Examine Web-Analytics Data, research data, market share information and analyze online presence of Clients vs. competition to insure the Digital Campaigns are effective and strategic.
• Managing both agency and direct clients. Partner with Learning and Development to create training opportunities that improve performance. And assist in Selection and Recruitments of the Internet Marketing Team.
• Partner with Learning and Development to create training opportunities that improve performance
Joined as a Trainee but rised through ranks to become the technical Expert in Search Engine Optimization and Marketing and Display Advertising.
Dealer & Financial Adviser for Share & Futures Market. Exceeded turnover quotas through application of superior customer service, presentation, negotiating and closing skills. Ranked Top DBC in North East India for 2 Years in a row.
Bachelor of Arts
BPP
AISSCE with 66%
