Digital Ad Operations Executive/Trafficker
Saudi Research and Marketing Group
Total years of experience :14 years, 1 Months
Launching, Delivering, Measuring, Optimizing and Reporting Digital Ad Campaigns of Saudi Arabia's largest publications including;
Asharq Al Awsat News
-Al Eqtisadiyah News
-Arab News
-Arriyadiyah News
-Majallah News
-Hiamag Magazine
-Sayidaty Magazine
-Al Jamila Magazine
-Arrajol Magazine
Launching Digital Ad Campaigns through DFP(Image, Internal Redirect, Third party)
-Monitoring Ad Campaigns using Ad Server DFP(Display, Mobile, Video)
-Forecast Inventory for meeting campaigns goals
-Prepare and analyze campaigns reports through DFP and send to senior ad ops
-Analyze all websites statistics in Google Analytic and provide to sales team
-Provide Ad Specs required by sales team
-Investigate delivery and performance issues of campaigns
-Pro-actively analyze campaigns performance and make recommendations
-Follow up pending line items materials
-Maintain sales materials such as ad specs sheets, takeover calendar
-Receive BO and Verify all necessary information in AS400 for billing and collection purposes and deliver to finance
• Google Adwords Campaign Management
• Search Engine Optimization Campaign Management
• Project analysis and implementation through Google Analytics and other tools
• Keyword selection for Adwords Campaign
• Keyword and Keyword Phrase placements for SEO
• Selection of Internal linking and External linking with Anchor text
• Complete Content Optimization (Meta tags, density etc…)
• Link building, Directory Submission, Article submission
• Forum posting, Social book marking, Search engine submission
Handle Complete online Business activities
• Redesign all the website for SEO
• Responsible for Keywords Ranking in Saudi Arabia and Bahrain
• Responsible for Complete Off-page Optimization
• Responsible for Complete On-page Opmization
• Responsible for targted landing page Optimization
• Responsible for SEM campagins
• Creating Content for complete website and complete content optimization
• Creating a complete keywords plan for thousands of pages
• Coordinate with developers for making website more search engine and user friendly
