Business Development Expert
Arab Reporters for Investigative Journalism
Total years of experience :17 years, 0 Months
Developed, Directed, and executed multiple planning and strategies for different projects including ideation, fundraising, project design, projects & programs management, and business development. Played a vital role in building and maintaining strong long-term relationships with ARIJ's main donors and partners.
Conceptualized and built a strong channel voice and provided a fast-growing annual forum at ARIJ with the biggest gathering for investigative journalists and media development organizations in the Arab world.
Led the entire development and implementation of region-focused marketing, communication, and income-generating activities and business development plans including strategic planning, campaigns, KPI goals, budget management, execution, and post-project reporting.
Conducted business analysis to extract insights and coordinate global market research and competitive analysis. Assessed and monitored funding trends.
Forecasted annual funding volume and optimized the budget to control the costs.
Prospected, and compiled data-driven market analysis reports to determine industry trends and predict audience interests, pitched campaign proposals, and negotiated and closed deals.
Identified areas in the industry where funding will increase and position the organization towards securing new funding by expanding into new areas that complement the organization's main mission such as data journalism, climate change journalism, and fact-checking.
Implemented effective strategies for capacity building and training for journalists and media professionals to develop their skills in journalism and media, developed a strong knowledge of international donor requirements; monitored project implementation to ensure project deliverables are met and exceeded.
Led the preparation of the ARIJ Annual forum for 5 years in a row, turning it into the biggest gathering for independent media in the MENA region, drastically increasing the number of partner organizations from 11 in 2016 to 40+ in 2021.
Among other things; responsibilities include:
- Setting up a distribution network across KSA of wholesale/ Retail distributors, adopt the right strategy towards the market, identifying potential distributors, select the right product portfolio that suits the market needs, conduct competitors analysis, select the right pricing strategy, determine stock quantities, forecast future demand, develop a successful business model and the right incentives program, approach potential distributors and negotiate win-win situations to all parties involved.
- Conduct presentations and training seminars for the different company products, over the period of my employment, more than 22 successful seminars were held with the major Construction Consulting Firms in Riyadh and in Jeddah, introducing the company range of Water heaters, BMS controls, Piping & fittings solutions, Pressurization systems and Video/ Audio solutions.
- Develop the company overall marketing strategy, oversee plan execution for 2015/2016 which includes developing a strong brand identity, redesign the company website, design of company profile, product catalogue, brochures, Roll Ups, Social media platforms, presentations and Marketing Materials.
• Provide consultation services for multiple Medium size- Small businesses and entrepreneurs on business planning, record keeping, direct marketing and Social Media management in Cardiff, UK.
• As an elected MBA student leader; I worked as a liaison officer between the faculty and the students to ensure that students are getting the best benefit of education, also providing private tutoring sessions for students who need help in their study.
• Successfully provide consultative services for several Local Libyan organizations including SAHARI Bank, NGO’s Development Centre, and National Organisation for People with Disabilities NOPD, and Lighthouse International Training & Consultancy.
• Capacity building and training for 200 members of Local NGO’s as part of “Rowwad” Project funded by the Canadian Embassy across 3 different areas of Libya.
• Capacity building and training for 230 members of Local NGO’s as part of “Sharik” Project funded by the British Embassy in Tripoli across 6 different areas of Libya.
CWW Media is a partnership of experts from across the world, specializing in video and radio production, digital and print graphic design, media translation, social media & website, political communications, and cross-cultural communications, with extensive experience locally, regionally and internationally. (www.CWWMEDIA.com)
Key Achievements
• Establishing the Sales & Marketing Department
• Successfully developed the company product and service portfolio, diversifying into Social Media services, and E-Commerce along with the video & Audio Production, Branding, Design and Translation services.
• Position the company as a benchmark operation in terms of strategic communication solution through establishing the sales function and optimising the use of the existing resources.
• Established effective plans that aim to increase market share and secure market leadership through analysing the competitors and branding.
• Ensured people development in terms of trainings and sharing best practices to maximise the use of the existing human resources.
JORDAN LIGHT VEHICLES MANUFACTURING LLC (JLVM) is an affiliate of KADDB Investment Group (KIG) in partnership with the Jankel Group Limited (JGL) of the UK to develop, manufacture and market special and protected vehicles for international military, law enforcement forces, governmental, and nongovernmental organizations and other customers worldwide. The company is prime pillar in the KIG's Automotive and Industrial Cluster.
Key Achievements
• Enhance the client specification sheet which reflected in 20% decrease in lead time.
• Successfully oversaw the execution of 7 big projects and initiated 4 more projects.
• Successfully win 5 national bids for the manufacturing and supply of special automotive solutions.
• Diversify the company mobile medical solutions line to include mobile medical clinics and Mass casualty and evacuation vehicles along with the established ambulances line.
Cardiff Metropolitan University, Cardiff, United Kingdom 2012- 2013 Master's in Business Administration MBA Successfully took modules in product development management, product development processes, accounting, marketing, organisational behaviour, strategic management and Research Methods
Successfully finished modules in cost accounting, facilities planning, engineering safety, product planning and control, quality control & assurance, operations Research, energy management, engineering economics, cost accounting, work space design, ergonomics, time & motion studies.
