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Mohammed Almufarij, CEO

Mohammed Almufarij

CEO·Holystar Arabia

Saudi Arabia

Master's degree, Global Business Administration (GMBA) in the field of International Business/General Mana

Work experience

Total years of experience: 22 years, 0 months

CEO

November 2024 - Present

Holystar Arabia

Riyadh, Saudi Arabia

November 2024 - Present

As the CEO of HolyStar Arabia, I am leading the launch of a new joint venture between Abunayyan Holding and Shanghai HolyStar to establish operations for manufacturing cutting-edge smart electrification products in Riyadh. By driving strategic partnerships and providing effective leadership, I aim to build a strong market presence and set the foundation for sustainable growth.

Holystar Arabia, a joint venture between Abunayyan Holding and Shanghai Holystar, specializes in electrification and smart solutions, including low-voltage smart systems. As one of Abunayyan Holding’s Strategic Business Units (SBUs), Holystar Arabia manufactures MV SRMUs, switchgear, and low-voltage smart solutions in Riyadh, bringing Shanghai Holystar’s advanced technologies to the Gulf region. The company is committed to adhering to regional standards and regulatory requirements while delivering cutting-edge solutions tailored to the market’s needs.
Company industry:
Energy & Renewables
Job role:
Manufacturing

President

July 2024 - Present

Saudi Meters company SMC

Riyadh, Saudi Arabia

July 2024 - Present

As President of Saudi Meters Company Ltd., I lead a team reshaping smart meter solutions in the energy and water sectors, driving innovation and operational excellence for a sustainable future.

it is part of Abunayyan Group As the President of Saudi Meters Company Ltd., I lead a team that is reshaping smart meter solutions in the energy and water sectors. We are driving innovation and operational excellence for a sustainable future as part of Abunayyan Group.
Company industry:
Energy & Renewables
Job role:
Management

Country General Manager

July 2023 - June 2024

Lucy Electric

Dammam, Saudi Arabia

July 2023 - June 2024

Company industry:
Electrical Engineering
Job role:
Electrical Engineering

Chief Executive Officer

March 2022 - March 2023

Lootah Industries Group

Dubai, United Arab Emirates

March 2022 - March 2023

Company industry:
Industrial Production
Job role:
Management

The Advisor To The Minister

March 2020 - February 2021

Saudi Business Centar

Riyadh, Saudi Arabia

March 2020 - February 2021

Company industry:
Non-profit Organization
Job role:
Consulting

General Manager

June 2019 - February 2020

OLAYAN ENERGY LIMITED

Jeddah, Saudi Arabia

June 2019 - February 2020

Accountable to OLAYAN corporate group for all the activities of the Olayan Energy Limited with an emphasis on financial results.
Have full responsibility in operating within OEL to Find and justify significant investments as well as changes in crucial strategies or personnel.
Have all the challenges of running a business, plus the challenges of reporting to a corporate group that is most likely focused predominantly on financial outcomes.
Responsible for the growth, expansion, market penetration and success, diverse set of operational, analytical, marketing, and manage OEL teams dedicated to delivering a seamless experience to the customer and for the energy sector, have Olayan Group goals and build for the scale of OEL Company
Company industry:
Electric Power Production & Transmission
Job role:
Management

Vice President - Local Content Manager, Saudi Arabia

January 2019 - June 2019

ABB

Riyadh, Saudi Arabia

January 2019 - June 2019

A bedrock of Saudi Arabia's strategy is to create value in every aspect of the country business, maximizing long-term economic growth and diversification. Through the local content Program, That is why ABB is committed fully to the Kingdom’s Vision 2030 and National Transformation Program and to open broad vistas of possibilities for strengthening Saudi Arabia’s local economy and business capabilities across our sector;
Company industry:
Electric Power Production & Transmission
Job role:
Management

VP- Local Business Unit Manager

February 2016 - December 2018

ABB

Riyadh, Saudi Arabia

February 2016 - December 2018

Full Liable for managing Profit and loss of Electrification Solutions Business Unit within Electrification Product Division, thus striking a balance between business the strategic marketing vision, sales, product roadmap, and technical expertise, thereby assumed responsibility for all the aspects of operations comprising of manufacturing and service in kingdom of Saudi Arabia Unit.
Company industry:
Manufacturing
Job role:
Management

Local Product Group Manager

January 2011 - January 2016

ABB

Riyadh, Saudi Arabia

January 2011 - January 2016

Liable for managing Profit and loss of modular system products within Medium voltage department (Compact Substation, Mobile Substation and E-housing Substations), thus striking a balance between business the strategic marketing vision, sales, product roadmap, and technical expertise, thereby assumed responsibility for all the aspects of operations comprising of tendering, designing, project management, production, QC, SCM in Saudi Arabia.
Company industry:
Heavy Industry & Metallurgy
Job role:
Management

Projects Department Manager

October 2008 - December 2010

ABB

Riyadh, Saudi Arabia

October 2008 - December 2010

Managed the whole gamut of project activities about project strategy, project phases plan, detailed planning/ project control, delivery, and acceptance to accomplish project goals and objectives.
Company industry:
Industrial Production
Job role:
Management

Project Manager

October 2006 - October 2008

ABB

Riyadh, Saudi Arabia

October 2006 - October 2008

Set project timelines and kept teams on task to complete milestones according to schedule. Enforced alignment of project strategy with business objectives and made modifications to promote efficient project completion.
Company industry:
Electric Power Production & Transmission
Job role:
Management

Design Engineer

October 2005 - October 2006

ABB

Riyadh, Saudi Arabia

October 2005 - October 2006

Make functional prototypes of products, components, and mechanisms using SAP system with interaction with suppliers on raw material specifications, dimensions, and pre-press approvals and with customers to meet design requirements for OEM products. Coordinated technical development, scheduling, and problem-solving for engineering design and test problems.
Company industry:
Heavy Industry & Metallurgy
Job role:
Engineering

Electrical Engineer

April 2003 - September 2005

Dallah Hospital

Riyadh, Saudi Arabia

April 2003 - September 2005

-Place standby emergency electrical generators on line in emergencies and monitor the temperature, output, and lubrication of the system.
-Monitor power plant equipment and indicators to detect evidence of operating problems Start or stop generators, auxiliary pumping equipment, or other power plant equipment as necessary.
-Inspect records or log book entries or communicate with plant personnel to assess equipment operating status.
-Clean, lubricate, or maintain equipment, such as generators, transformer, MV&LV Swgr to prevent failure Record and compile operational data from the electrical system Replenish electrolytes in batteries and oil in voltage transformers,
Company industry:
Other Healthcare Services
Job role:
Electrical Engineering

Education

The University of Manchester

August 2019

August 2019

Master's degree, Global Business Administration (GMBA) in the field of International Business/General Mana

United Kingdom

GPA (rating): Good

GPA (rating): Good

Riyadh Technology College

April 2004

April 2004

Bachelor's degree, Engineering Technology in the Field of Power System and Electrical Machines

Saudi Arabia

GPA (point): 5 out of 5

GPA (point): 5 out of 5

Bayt.com tests

Management Skills Test

Business and Management

Skills

Process Improvement
Expert
Process Improvement
Expert
Project Management
Expert
Project Management
Expert
Business Development
Expert
Business Development
Expert
Product Management
Expert
Product Management
Expert
Customer Orientation
Expert
Customer Orientation
Expert
Analytical Ability, Critical Thinking, Decision Making and Problem Solving, Time Management
Expert
Analytical Ability, Critical Thinking, Decision Making and Problem Solving, Time Management
Expert
Leadership, Team Building, Motivation, Communication, Ability to work under pressure
Expert
Leadership, Team Building, Motivation, Communication, Ability to work under pressure
Expert
Sales Collateral and Support, Standardized Policies and Procedures,Driving Growth,Revenue Generation
Expert
Sales Collateral and Support, Standardized Policies and Procedures,Driving Growth,Revenue Generation
Expert
Product Management, Product Planning and Development, Customer Service, Market Research
Expert
Product Management, Product Planning and Development, Customer Service, Market Research
Expert
Strategic Planning, Networking, Process Improvement, Risk Management, Business Development
Expert
Strategic Planning, Networking, Process Improvement, Risk Management, Business Development
Expert
Customer Relationship Management, Target Setting and Achievement, Claim and Contract Management
Expert
Customer Relationship Management, Target Setting and Achievement, Claim and Contract Management
Expert
Marketing Strategies and Campaigns, Project and Program Management, Communication Management
Expert
Marketing Strategies and Campaigns, Project and Program Management, Communication Management
Expert
Computer Related Skills: MS Office, MS Project, Primavera Corporate and Internet Usage
Expert
Computer Related Skills: MS Office, MS Project, Primavera Corporate and Internet Usage
Expert
Knowledge of Electrical Power System LV, MV and HV, SAP Application - ERP System MS Experts
Expert
Knowledge of Electrical Power System LV, MV and HV, SAP Application - ERP System MS Experts
Expert
Lean Six Sigma ( Green Belt)
Expert
Lean Six Sigma ( Green Belt)
Expert
Profit and Loss business Management , Business Turnarounds
Expert
Profit and Loss business Management , Business Turnarounds
Expert
Project Management
Expert
Project Management
Expert
Process Improvement
Expert
Process Improvement
Expert
Business Development
Expert
Business Development
Expert
Product Management
Expert
Product Management
Expert
Customer Orientation
Expert
Customer Orientation
Expert

Languages

Arabic

Expert

English

Expert

Memberships

PMI

Project Management Committee

January 2008

ABB PM Council

Senior Project Manager

May 2007

IEEE

Member

June 2006

Saudi Council Engineers

Professional Engineer

January 2014

Training and Certifications

Certifications
Lean Six Sigma Green Belt
Feb 2018
Award - The Gold level certificate for ABB CEO Excellence Award (The highest level of Global CEO Exc
Apr 2015
Cerified ABB Senior Project Manager
Oct 2011
Certified ABB Marketing
Mar 2013
Opreational Excellence Program
Mar 2012
Sertified ABB Project Manager
Apr 2007
Training
Global Data Protoction
ABB
Jan 2018
Antitrust Rules and best Practices
ABB
Mar 2015
Information Securite Awareness
ABB
Mar 2014
The global competition principles and practice
ABB
Mar 2011
Code of Conduct Advanced
ABB
Feb 2010
Anti_Bribery
ABB
Jul 2006
Finance for Business
ABB
Oct 2015
Advance Team Coaching
PMC
Jun 2011
Simplification of Work Process and Procedure
PMC
Aug 2008
Effective Time, Task and Work Planning
Madar Aljoda
Feb 2008
Project Management Applications
The George Washington University
Mar 2007
ISO 14002 - 2004 Awareness
TUV
Nov 2007
Analysis, Cost and Control Project
The George Washington University
Dec 2006
Project Leadership, Management and Communications
The George Washington University
Aug 2006
Blueprint Reading
MEIRC
May 2006
Microsoft office Applications - LCDL
ABB
May 2006
Low, Medium & High Voltage CB & Switcger
ALJEED
Apr 2006
Quality Awareness Certificate
Dallah Hospital
May 2005
Advance Power System Relying Protection and Control
ABB Taining
Nov 2005
Health & Safety leadership
ABB
Apr 2016
Medial Management Program
ABB Group
Mar 2011