Marketing Manager
Evenire (Pvt.) Ltd
Total years of experience :15 years, 1 Months
Developed marketing programs for a variety of business-to-business and business-to-consumer clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.
Selected Accomplishments:
- Successfully developed and marketed Pakistan’s first international level herbs brand 'Green Roots'.
- Successful activation of 'AGS Batteries' at DHA Sunday Bazar.
- Managed Creatives, Digital & Social presence of following clients:
Shopping Malls:
Atrium Shopping Mall
Ocean Mall
Park Towers Shopping Mall
Rania Mall
FMCG:
Stiff On Spray Starch
The Krone Club (Body Sprays)
Aromystic
Schwarzkopf Professional
Dashi Foods
All Clear
DepiTime
Food:
LalQila
Pizza Lounge
Kaybees
Koffie Chalet
Chainak Chai
The Desserts Cake Shop
Fashion:
Orient Textile Mills
House of Arsalan Iqbal
Naz Fashion Bug
999. The Multi-Brand Store
Ella
Walkeaze Shoes & Bags
Service:
Auto Genie
Bullseye Wealthshop
Flight Connection Pakistan
AGS Atlas Honda
PerkUp
Mytravels
Green Roots
Jaffrani Brothers Steel Mills
LifeStyle:
Habitt
Movies:
Meri Jaan - The Film
Celebrities:
Inzamam-ul-Haq
Abbas Jaffrey
Natasha Beyg
E-commerce:
24hours.pk
Aaramshop.pk
Woowbrands.com
Education:
Index Career Counseling
KIETMUN
Brand Activations:
Planned and executed the concept of “iBand” for the first time in Pakistan for Standard Chartered Bank’s activity at Dolmen Mall.
Launch strategy for “Gun Smoke” burger outlet.
Monthly training workshops execution at different salons for
Schwarzkopf Professional Pakistan.
Social Media Marketing:
Pakistan Mercantile Exchange - The only registered futures commodity trading firm registered with SECP (Securities and Exchange Commission of Pakistan). Managed their social media presence on platforms like Facebook, Twitter & Pinterest delivering their purpose of expanding their market to locals and spreading awareness about commodities trading.
Schwarzkopf Professional Pakistan - Served a 120 years old hair products company Schwarzkopf Professional’s in doing their social media marketing. Created their Facebook page from scratch and within 8 months got a great number of 35, 000 female fans on their page with a 12% increase in their sales for 2012.
Orient Textiles Mills - A leading textile company in Pakistan hired my services for their Facebook page management and within 6 months, achieved 35000 fans with a successful online presence.
Snog Pakistan - Established the online social presence of Snog Frozen Yogurt in Pakistan from scratch. The top-notch graphic designing and witty content writing is the secret of success of this Facebook page.
Almirah - One of the leading clothing brand in Pakistan, Almirah also lies in the list of Facebook pages managed by me and my team. The classy collection of dresses is the new talk of the town after showing their presence on Facebook.
Standard Chartered Bank Pakistan - Managed a one month “Like & Win” contest at Standard Chartered Bank’s Facebook page.
Dolmen Mall - Managed a one month “Like & Win” contest at Dolmen Mall’s Facebook page.
ECOBAGS PAKISTAN, Karachi, Pakistan- Environmental-Friendly non-woven bags manufacturers
Junior Marketing Manager, 4/2009 to 5/2012
Spread the awareness of protecting environment and avoiding plastic and preferring Ecobags. Managed their social media presence, graphic designing, photography, content writing and client servicing.
Selected Accomplishments:
Served as primary copywriter on advertising campaigns and successful product launches.
Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped close major accounts.
Assist the manager in seminars regarding the benefits of Ecobags over plastic bags for the environment.
Helped the company get the award of the 9th Annual Environment Excellence Award.
KARACHI UNIVERSITY, Karachi, Pakistan Bachelor of Science, 12/2011 • Major: Computer • Minor: English • Graduated with honors
