Public Diplomacy and Media Outreach Expert
European Union Delegation to the UAE
Total years of experience :12 years, 11 Months
Project based consultancy position to manage and execute all marketing outreach initiatives for the “Sheikh Zayed & Europe: A Journey” exhibition which include developing a Marcomms and digital strategy as well as setting goals and clear KPIs.
Develop, implement and communicate process improvements that will support efficiency and growth. Appointed the Go to Market lead on projects such as brand re-positioning and the launch of new programs. Advance and manage the local area market team by providing coaching, setting clear KPIs, and assessing market insights. Improve and implement a year on year growth strategy per region that feeds into identified hunting territories and results in ROI. Content Editor.
Achievements:
• Developed and implemented marketing SOPs which lead to a 60% increase in productivity and efficiency within 3 months of initiation
• Lead the biggest 360 marketing integrated brand rebranding launch in BOUNCE’s history across the GCC resulting in a digital reach of over 6 million, a PR AVE of over 220, 000 USD and saw an increase in revenue of 10% during the first month.
• Managed and executed the launch of X-Park in Abu Dhabi resulting in a PR AVE of over 100, 000 USD, a digital reach of over 2 million.
• Lead and executed the first 1 Million Calorie Burn event in the GCC with a digital reach of over 4 million.
Awards:
• “Partner of the Year” award at the BOUNCE Inc Awesomeness awards of 2018
• “Best Indoor Sport & Leisure Offering” awarded from Sports Industry Awards of 2018
• “Best Kids’ Sports Experience” awarded from Time Out Kids Awards of 2018
Identify feasibility of marketing initiatives by measuring Financial Perspectives, Customer Perspectives and Internal Process Perspectives. Measure and recognizing the impact of marketing campaigns by evaluating outcomes and analyzing ROI. Setting marketing, advertising and project budgets to attain marketing strategy. Plan, develop and implement new site launches for 6 new sites spread across all territories on budget while maintaining a consistent and strong brand presence at all sites. Content Editor for print and digital. Organize film screenings such as the European Film Screening and Cine 13.
Achievements:
• Organised and executed six new cinema openings across the GCC with 600 people in attendance for each
• Organised and executed several middle east movie premieres such as Taken 3 and Spectre, all with over 1500 persons in attendance. Total digital reach was over 14 million and the AVE of PR was over 750, 000 USD
• Launched marketing campaigns that lead to an average increase in ROI of 15% per campaign
• Planned and lead the rebranding initiative across GCC in 2013
Awards:
• Winner of the “Gulf Digital Experience Awards” of 2016
• “Social Media Golden Award” winner of the ICSC Global awards in 2015
Lead the negotiating of partnerships and sole distributor agreements with suppliers and factories.
Giving presentations and demos to sales team and training them on new products.
Managing events and exhibition preparations.
Developed new product lines in Green Insulation material.
Content creation and editing. Liaising with PR agencies to ensure maximum exposure and ROI. Colaborate with MENA and Global offices. Organize and execute events, exhibitions and roadshows.
• Arbitrator/Judge on the Students’ Tribunal Council
• Upheld the university’s code of conduct and laws by acting as a judge/arbitrator on cases and conflicts that involved plagiarism, teacher-student conflict, and discriminatory issues
Modules taken: International Business; International Marketing; Operations Management; Business Economics; Business Research Methods; Marketing; Work, Culture and Organizations; Competitive Strategy
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