Managing Director
Saponaria Industries, Enpee Group
Total years of experience :37 years, 1 Months
Leading an excellent team at Saponaria Industries, Nigeria’s leading FMCG business, headquartered in Lagos. Strong fabric and personal wash brands like Sanitol, Kampe and Zenta - driven by equity & rewarded by loyalty across socio-economic strata, across regions & states, across personal & household care categories. Building a distribution footprint that delivers depth & width - powerful market access. State of the art industry leading manufacturing infrastructure
Part of Enpee Group, a diversified international manufacturing conglomerate with over 50 years of business experience - in Nigeria since 1961.
My role at Firepro involves leadership of customer relationships and revenue lines - sales, marketing, special projects, internal and external communications, and leading business development on large infrastructure projects.
My mandate involves driving business through builders, developers and infra players across diverse sectors. I work with the strategic management group of the company with a mission to build the Firepro brand, and evolve the business into an integrated service provider in the area of infrastructure support services including Fire, security, home automation and homeland security and network infrastructure solutions. I lead a 4 member marketing team and a Sales and channel services team of over 35 sales & contracts professionals across 5 zones.
I have led the revamp of the website and customer materials of the business, and now building a focus on a higher level integrated marketing effort. www.fireprosystems.com
I started my career in advertising and have worked with Ogilvy & Mather, JWT and McCann Erickson from 1987 - 2000.
I worked on the Pepsi beverages portfolio in India. I worked on the launch of Gillette and Nestle Kitkat in India.
I was CEO of JWT Tanzania between 1998-2000 based in Dar es Salaam.
I was Marketing Controller Bacardi Martini India 2000-2003.
Vice President and General Manager, The Henley Centre, Mumbai 2003
Group Vice President - Strategy & Business Development Katra Group, 2003 - 2008
Supervised a team of 14 - 60 members of the Sales and Marketing team through my career.
IMT, Ghaziabad is a leading school of management based in India. It is frequently listed among the top 10 business schools in the region. http://www.imt.edu/ I have been Member of the Placement Comittee of the institute.
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