Content and communication senior specialist
apliTV
Total years of experience :11 years, 1 Months
• Content deal negotiations with Hollywood, Nollywood, Bollywood, Arabic studios and local independent distributors/producers.
• Acquired films and series within budget parameters.
• Creative: Marketing, promotion and branding of the channels and VODs
• Developed cross-platform program strategy for acquiring and programming content for linear and non-linear channels, pay and FTA TV.
• Content rights negotiator to secure long term deals with various content providers.
• Deal negotiations.
• Representing apliTV content department at workshops/exhibitions and with operators
• Developing and managing short & long term planning strategies to achieve highest consumer satisfaction amongst existing subscribers; implementing most marketable and successful program offering to potential new subscribers.
• Studying markets and setting end-user pricing, models and terms.
• Financial modeling, forecasting, and managing content budget.
• Participated in all aspects of closing license contracts and legalities.
• Managing content department
• Working on material delivery and video conversions
• Working on content upload on CMS and UI app management
Job description
• Worked in EX-Projects mainly on launching and developing 2 main projects of privilege cards that offers each discounts and privileges for different targets of audiences: “3ish card” for VIPs and ”Just Ladies” for ladies. Working also in the other companies per project on digital solutions services and proposals for events and clients requests.
• Planning, executing and developing marketing plans and strategies including our target partners of venues, target audiences, marketing partners and sponsors.
• Working on promoting and marketing the company products through ATL and BTL campaigns
• Managing the production of Marketing Materials, cards designs, posters, flyers, stickers and brandings
• Coordinating with suppliers: designers, web developers, printing industries etc
• Organizing and attending corporate events
• Conducting marketing researches on customer satisfaction and customer preferences
• Evaluating Marketing Campaigns and working on upgrading our concepts and products to insure continues growth in products life cycle
• Managing the marketing team through daily follow up and support
• Maintaining a good relationship with our partners
• Managing the telemarketing department (sales managers and sales officers) that work closely on selling our products over the phone
• Supporting the sales team that work on the deals with partners
• Recruiting, selecting and training the sales team
• Monitoring competitors’ Marketing activities
• Identifying the marketing mix used by the competition
1) Marketing Coordinator / Executive (1 July 2013- 28 Feb 2014) @ “merlun Group” - Hazmiyeh - Company Industry: Field marketing agency
Job description (a brief):
Marketing & PR
• Organizing, planning, following up & coordinating marketing campaigns/ promotions/events/conferences/exhibitions/sponsorships
• Coordinating with company clients (meeting, reporting, quoting etc)
• Coordinating with suppliers (branding materials, team outfits, accessories etc)
• Providing office and organizational support to the operational department
• Working closely on brands (brand awareness and visibility, promoting new or existing brands, working closely with the sales team on the field, solving problems, analyzing the market: competitors activities, displays etc)
• Briefing the sales team on brands
• Working on promotional projects for multinational companies like Nestle, SMLC Pepsi, Almaza, Heineken, istyle…)etc
HR Management (related to the operational department: sales team, supervisors, logistic persons, team managers, secret shoppers, animators, dietitians …)
• Screening CVs, recruiting and interviewing candidates
• Scheduling
• Reporting monthly (temporary workers sheet)
• Posting ads for vacant positions
• Preparing payrolls
• Managing the operational department (from A to Z)
• Interacting with the team on social media (promoter of the month, …)
• Training and briefing the team etc
Systems worked on: MS Office (access, Outlook, excel, PowerPoint, …), budget etc
Skills: project management& leadership, problem solving, knowledge of the market
Job description:
Assisting the manager in:
• Watching over kids
• Organizing and promoting activities, such as arts and crafts
• Organizing birthdays, events and setting up related decorations themes
• Animation (for Birthdays and other events)
customer service
