Manager - Sr. Brand & Communications Consultant
Novo Management Consultants
Total years of experience :27 years, 4 Months
• Deployed with Iran’s incumbent and largest telecom operator Hamrahe Aval - MCI to lead the comprehensive rebranding strategy and implementation
• Developed internationally recognized and acclaimed Through the Line, integrated communication initiatives that have helped du reach 50% UAE mobile market share in 5 years time
• Participated in the successful rebranding of du, integrating redefined brand objectives and positioning into du’s communications • Strong focus on both Consumer as well as Enterprise segments
• Led the end-to-end development of a separate brand identity and communications strategy for a newly formed autonomous
business unit within du: datamena
• Co-created the Corporate Events & Sponsorship strategy, framework and processes
• Produced numerous large-scale consumer and B2B projects to further strengthen du’s brand and commercial objectives
• Managed a multidisciplinary team of event professionals
• Joined du in the very first weeks of its existance and was part of the original launch team involved with fixed network rollout
• Project managed some of du’s largest complex telecom solutions in the enterprise segment.
• Project managed an extensive client portfolio with proven, documented client satisfaction.
• Successful overall project management for du’s CABSAT ‘07 and GITEX ‘07 presence, as well as the 2006 Global Village Dubai Shopping
Festival telecom infrastructure.
• Clients include Welcare Hospital, Dubai Mercantile Exchange, ABN-Amro Bank, Standard Chartered Bank, Dubai Holding
and Jumeirah International.
• Fulfilled a full-time position with Convertium Pte Ltd as Project Director. Convertium is one of Singapore’s top Interactive Content Management agencies.
• Lead and coached a team of 4 project managers. • Consulted and managed Convertium’s most demanding clients, including NETS, Volkswagen, Singapore Press Holdings,
Reed Elsevier and Singapore Management University (SMU).
• Provided high-level communications consulting for several New Media projects on behalf of Rapp Collins Worldwide.
• Was voted Top Performer by the entire Convertium team (2004).
Citigate Su Yeang (CSY) is one of Singapore’s leading branding and design agencies, part of the worldwide Incepta Group. CSY founded Ebrand Communications, a wholly owned subsidiary focusing on digital branding and design and new media.
• Lead Ebrand to become a strong and supporting business branch in digital branding and interaction design.
• Successfully managed a portfolio of high-profile clients, including Neptune Orient Lines, World Trade Organization and Accountant General’s
Department (Ministry of Finance)
• Managed the implementation of the intranet and ERP system.
The Vision Web is a Dutch top-level ICT-consulting firm (650 consultants). The Vision Web merged with the French ICT firm Ordina in 2002
• Co-founded WebImpact, digital communications focused and fully autonomous micro-enterprise within Crexx, a daughter company of The Vision Web. Within one year, WebImpact grew to a staff of 16, becoming one of the five most successful and profitable of the 40 micro-enterprises within the company. Within WebImpact, fulfilled the role of (shared) business unit manager, consultant and project manager. Clients included ABN-Amro, HBG-Interbeton, Road Air Logistics, and Tebodin.
• Co-initiated the feasibility study for a Singaporean office for The Vision Web and was the first to be sent to Singapore as pioneer to establish grounds upon which The Vision Web could start operations in South East Asia. The Vision Web Asia launched as Solvision Singapore in February 2000.
• Managed the daily operations of the Europe, Middle East and Africa (EMEA) Web Development team of 34 people in 5 countries.
• Managed production and maintenance of 14 regional corporate Internet sites in 11 languages, and Symantec’s intranet and extranet in
4 languages (over 25, 000 web documents).
• Realized the implementation of the European side of Symantec’s global e-commerce strategy and the development of Symantec’s digital
branding strategy.
• Member of the worldwide branding committee, the publisher’s committee and publisher of the nortonweb.com sites (4 languages). • Received numerous awards for outstanding achievements, such as the A++ Award, Team Work Award and Customer Care Awards
for Service Excellence.
