Regional Head - Digital Sales
Kasturi and Sons Ltd (The Hindu Group)
Total years of experience :15 years, 2 Months
• Handling the Web, mobile, App, Native solutions and Data inventory for the group websites.
• India.com Sites includes india.com, Zee News, DNA India, On Cars, BGR, Bollywoodlife, Cricket Country, Criclife, Mashable, The health site.
• Digital strategy & Ideation
• Designing digital strategy according to client’s brief that includes all digital touch points.
• Media planning (Display, Social, APP, Mobile)
• Audience selling and Mirri Ad integration
• Manage implementation, optimization, tracking and reporting for online campaigns.
• Conceptualizing new properties in collaboration with Agencies and clients
• Price negotiating with Agencies and clients.
• Campaign Post evaluation with detailed analysis, recommendations, earnings along with Creative analysis
• Key Account handled : AUTO, Travel, Telecom, IT, Consumer Durables ect
• Team Management
• Handling the online space for the website www.business-standard.com, www.smartinvestor.in and www.bsmotoring.com
• Direct sales and client relationship management including marketing presentations.
• Prospecting, Research and Lead generation
• Making Sales Proposals
• Day-to-day management of key customers as well as consistent follow-ups on all core activities.
• Interaction & co-ordination with other departments like Creative, Business Development and Branding
• Team Handling
Education
Responsible for selling SPACE in Jagran Prakashan Ltd. Group publications (i.e. Newspapers - I-Next.).
Responsible for interacting with Education clients like Engineering College, management institutes, coaching classes, vocational training institutes, event management client etc of Delhi, NCR and Kota (Rajasthan).
Coordinating with the Scheduling division for monitoring daily advertisements.
Responsible for strategizing space sales within the team.
Taking care of BTL activities of I-Next Events.
Responsible for selling stalls of our yearly events Management Avenues.
