African & Middle Est Business Development Manager
Acibadem Healthcare Group
Total years of experience :16 years, 11 Months
As the Middle East & African Marketing & Business development, my duty is handling Acibadem Healthcare Group’s marketing, PR and business development in the countries of my region. Develop our corporate long-reun business and build strategies to manage the existing partners while attracting and retaining the new ones, such as ministry of health, hospital managers, clinic managers, physicians and top healthcare leaders, medical tourism companies, healthcare experts any sector decision maker in our targeted countries in order to lead sales, carry out the yearly income and achieve our annual turnover.
• Developing business and designing marketing and public relations projects.
• Establishment of the countries liaison offices and recruiting, training and managing our office representatives as well as workers.
• Managing diverse activities with our partners and countries representatives in order to lead sales, carry out the yearly income and achieve our annual turnover.
• Representing our corporate in national or international events and fair.
• Managing the existing partners while targeting and recruiting the new ones.
• Maintaining and updating the company’s brand style guide and ensure that developed marketing materials undergo brand review and adhere to strict brand guidelines.
• Designing production of promotional literature, direct marketing, TV & outdoors advertising, press releases, digital marketing and others
• Managing, monitoring, and engaging communities on social media platforms on in order to increase brand awareness in these countries
• Working with digital marketing as well as agencies to develop added functionality.
• Managing our outside media agencies including advertisers, third party, printers, designers and photographers to support our marketing communication plan.
• Etc...
1- MANAGING PARTNERS (B2B Marketing):
Managing & coordinating with our different international French, Arabic or English speaking health tourism agencies or partners as well as organizing their patient’s transactions and operations.
• Very carefully planning & organizing our patient’s visit before and while in Istanbul.
• Gathering all information that our international patients can require before and after being in Istanbul.
• Coordinating between international medical tourism partners and our Ethica Health Group's different branches as well as different services that we are providing.
2- FINDING PROSPECT PARTNERS (Market Research):
Searching, Targeting, Negotiating, Collaborating with any international medical tourism agency (IHT) in Middle East, Europe & Africa, especially the French, Arabic or English speaking countries:
• Carefully searching prospect partners with specific criteria
• Targeting them after being indentified
• Negotiating with them in a win- win parnership,
• Objectively educating & orienting them for our both profit,
• Planning together with our partner our future action plan,
• Offering right services for the right partner at the right B2B price.
• Coordinating & communicating with ou new partner
• Managing our long-term win - win relationship…
• Etc...
• Establishing new, and maintaining existing, relationships with customers
• Prepare catalogues for the new products
• Preparing price lists for the products
• Communicating to clients both buy email and telephone
• Searching for new clients who could benefit from our products in a designated areas
• Persuading clients that a product or service will best satisfy their needs
• Negotiating and closing sales by agreeing terms and conditions
• Offering after-sales support services
• Preparing reports for head office
• Meeting regular sales targets
• Recording and maintaining client contact data
• Coordinating sales projects
• Providing pre-sales technical assistance and product education
• Liaising with other members of the sales team and other technical experts
• Supporting marketing by attending trade shows, conferences and other marketing events
• Being an active participant to Istanbul world trade center international business fair activities and Turkish firms & foreign customer’s middleman.
• Participating to TUSKON international business fair activities & Being Turkish firms and foreign customer’s middleman.
• Providing the ILAM Ethical & Cultural training for new international students & Being a meeting, seminar translator and guide the visitors to various tourist Sites. (Turkish- French- Arabic- English-African languages)
• Being the TIKA foreign meeting, training translator and guide the visitors to various tourist Sites. (Turkish-French- Arabic-English-African languages)
• Being the ISMEK foreign meeting and training translator (Turkish-French- Arabic-English-African languages)
- Manage The IT & Business communications trainig center, .
- Provide training in communication & soft skills
- Provide training in secretarial Business.
- Provide training in computer maintenance.
- Provide training in computer networks.
- Provide training in internet technology.
As a trainer my task was to train the new French speaking agents by:
- Providing a module of soft skills & Business communications.
- Providing a module of customer service, support, experience and satisfaction.
- Providing an introduction to new technologies of information and communication.
- Providing an introduction to contact center Inbound & outbound.
- Providing an introduction to PC hardware & Software.
- Providing an introcution to computer network, cable Internet, cable telephone & and network materials.
- Providing an introduction to PC troubleshooting & security
- Providing a module mailing and Outlook configuration.
As customer relationship advisor for cable Internet and telephone French speaking department my task was to:
• Handle all incoming calls of the call center.
1- Provide best possible service to customers to achieve highest level of customer satisfaction.
2- Respect and apply company vision and values.
3- Fully understand both individual and company objectives to achieve them effectively and efficiently.
4- Resolve customer complains in time and treats them as business opportunities to ensure continuous Improvement and development.
• Manage all those by using the Videotron Quebec systems and software such as Lotus notes, SGA, Remedy by:
1. Identifying the customer and knowing his or her service options by using perfect communication skill....
2. Registering customer calls and complains by using perfect ethical skill.
3. Diagnosing to detect the Internet or telephone problem and solve it by using a perfect technical skills
4. Listening to customer experience with our product or service to develop our customer satisfaction, loyalty and experience.
As an inbound and outbound telemarketing agent I was:
- Products promoter/ seller (GSM Proximus Bdelgacom & Base Belgium Projects)
- Customer advisor ( Ergo Group Insurance project).
- Customer satisfaction & Qualitatives surveys pollster ( Renault automotive Project).
NB: In some call center (The case of C3) some time their projects are short-time and, that's why we must be able to work from project to project and so on.
Managing Marketing Communications & Customer Relationship (RM) in the Era of Social Media => Are the customers of the Web 2.0 and social media technologies' generation, instead of being passives, becoming corporate strategic collaborators? ... The validated courses: - Marketing communication and IMC. (1) - Brand management strategies. (2) - Corporate communication and reputation management (3) - Public Relations and Business ethics (4) - Public Relations strategies & writing (5) - Crisis communication management (6) - Health communication (7) - Web in strategic communication management (8) - Social Media in strategic communications management (9) - Globalization and virtual society (10) - Mass communication and visual culture. (11) - Strategic Planning & Campaigns (12)
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Diploma of Turkish language and cultures training program.
Stratégies to promote a good and sustainable relationship between Turkey and Africa.
Computer IT maintenance, Computer network Lan & Man, Soft Skills and Customers Support Services.
Direct marketing-Approaches, Customer services representative, Marketing & PR, Télémarketing & Customers services & Soft Skills.
Languages & Translation writing or simultaneously in the media & information, The IT & Business areas. In the following languanges: Arabic - French French - Arabic Arabic - English English - Arabic French - English English - French.
Cumputer IT Technologies, News Media & Business, Microsoft Excel & Acounting, Microsoft office & Secretaryship, Direct response marketing...
