Marketing Manager & Consultant
STEP Middle East for Digital and Marketing Innovations
Total years of experience :15 years, 5 Months
- As an entrepreneur who works to establish and direct the activities of a business startup. playing dynamic role with responsibilities that can include identifying market opportunities and services that can fill a specific niche, developing business plans and forecasts, and participating in early marketing activities to build brand awareness and excitement for a my company.
• Develop high-quality business strategies and plans and Ensure strategy alignment with objectives, Oversee all operations and business activities.
• Develop Financial Estimates, Make high-quality investing decisions, Build trusting relations with key partners and stakeholders.
•Identify Market Opportunities, Keep abreast of the markets and industry trends.
• Build and Lead Teams, Encourage employee engagement with an example and motivate, Give advice for improvement and suggestions for solution.
• Ensure the company’s complicity with legal and business ethics.
• Manage corporate marketing and communications functions, overseeing a $5M budget and 15-members team. Manage media relations, product launches, advertising, sales collateral and tradeshow marketing for 5 key consumer channels.
• Managed corporate branding identity, advertising, and public relations for WEPRA products along with R&D department.
• Organized branding initiative featuring new positioning, messaging strategies, brand promise, visual system, and mission statement plus document templates.
• Developed, managed, and coordinated advertising print production of collateral and sales material among other things with marketing vendor.
• Wrote and developed visual and print advertising campaigns for local and diverse.
• Launched CRM portal to host sales and marketing collateral providing functionality to measure usage rates and reduce the times and cost for sales.
• Secured 2000 new sales leads and achieved 150% ROI through a four-month integrated marketing campaign promoting a new product, new solutions and services to prospects and existing customers.
• Planned and executed company's conference campaign strategy and increased conference leads by % 200 over previous year.
• Launched co-branding with different global brands to support WEPRA products awareness.
• Manage and responsible for participate on trade show and exhibitions.
• Executed a variety of roles within the marketing department specifically communications, branding, lead generation and strategy. Led transition from two systems to one unified platform to handle operations, marketing automation, CRM, ecommerce and analytics.
• Established an internal creative services function saving company budget per year in agency fees.
• Led redesign of internal and external marketing collateral, including all logos, layouts, banner ads, web images flyers and brochures
• Significantly enhanced websites: adding articles, instructor bios, redesigned pages, interactive maps and more; made SEO enhancements, Google Webmaster Tools and submitted sitemap
• Led social media strategy, creating comprehensive content strategy for Facebook, LinkedIn group and served as social selling program.
• Managed digital marketing with content; created for on and offline offers.
• Managed and delivered monthly segmented emails with dynamic content; created segmented newsletter signup form for website.
• Developed and implemented marketing strategies to increase company visibility on- and offline during known peak seasons.
• Led the integration of sales and marketing to establish best practices that improved customer response times three-fold.
• Improved customer experience through by managing social media platforms to establish effective response times and convert leads to sales.
• Initiated online video and social media strategy to capture stories and subjects, creating an effectiveness and managed executive blog comments.
• Coordinated creation of design projects with internal graphic designers and photographers.
• Identify and cultivate sponsorship leads for the FGF’s events and NGO programs through lead generation, proposal and presentations preparation.
• Generated more than $1 M in scholarship sponsorship revenue from 2009 to 2010.
• Responsible for managing the overall sponsorship program, soliciting all sponsorship deals, and maximizing sponsorship revenue.
• Coordinating and supervising marketing and PR tools in cooperation with the marketing department
• Travelling to international event and fairs to tap into sponsorship opportunities.
AMERICAN INSTITUTE OF PROFESSIONAL STUDIES Master of Business Administration"Marketing Major".
• B.S. in Information System Management Department. • Grade: fair.
