Yousef Shewikh, Senior Brand Manager

Yousef Shewikh

Senior Brand Manager

Temry

Location
Egypt
Education
Master's degree, MBA In Marketing
Experience
9 years, 7 Months

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Work Experience

Total years of experience :9 years, 7 Months

Senior Brand Manager at Temry
  • Egypt - Cairo
  • My current job since August 2023
Category Brand Manager at isis for food industry
  • Egypt - Cairo
  • My current job since March 2021

Category Brand Manager

Categories:

ISIS Water & Sparkling Water
ISIS Regime Tea
Green Tea
Green Coffee
Barley Cafe (coffee substitute)
Oriental Juice

• Responsible for marketing activities of ISIS product range (Water,
Regime Tea, Green Coffee, and Barley)
• Consistently monitor and analyze competitor activities and performance.
•Contribute to bringing new innovation and renovation to fuel the brand development
strategy and manage product developments.
• Support and contribute ideas to the new product development process.
• Monitor Key Account contracts and Promotional magazines.
• Handle in-store branding and visibility for the Brand.
• Monitoring and Execute Brand activations & trade marketing activities
•Participate in developing marketing Strategy & plan.
•Execute annual marketing plans.
• Handle data Analyses and reporting.
• Manage the merchandising team which consists of 35 members.
•Responsible for the Relaunch of (ISIS Water and Regime product).
•Responsible for the Launch of (ISIS Sparkling Water).
• Follow the sales team's targets and push to achieve with servile and different methods.

Brand Manager at isis for food industrty
  • Egypt - Cairo
  • January 2020 to February 2021

• Responsible for marketing activities of ISIS
product range (Water and
Regime Tea)
• Consistently monitor and analyze competitor
activities and performance.
•Contribute to bringing new innovation and
renovation to fuel the brand development
strategy and manage product developments.
• Support and contribute ideas to the new product
development process.
• Monitor Key Account contracts and Promotional
magazines.
• Handle in-store branding and visibility for the
Brand.
• Monitoring and Execute Brand activations &
trade marketing activities
•Participate in developing marketing Strategy &
plan.
•Execute annual marketing plans.
• Handle data Analyses and reporting.
• Manage the merchandising team which consists
of 15 members.
•Responsible for the Relaunch of (ISIS Water and
Regime product).
•Responsible for the Launch of (ISIS Sparkling
Water).
• Follow the sales team's targets and push to
achieve with servile and different methods.
• All previous commitments I do are in parallel to
all companies that come under SEKEM
Umbrella (ISIS Organic, Sekem Demeter).

Asst. Trade Marketing Manager at ISIS ORGANIC, SEKEM GROUP
  • Egypt
  • January 2017 to December 2019

Manage and execute activation programs and events.
• Develop and manage Shelf rent programs.
• Monitor Key Account contracts and Promotional magazines.
• Handle in-store branding and visibility for the Brand.
• Develop and Manage Roadshow activities.
• Handle data Analyses and reporting.
• Manage the merchandising team which consist of 10 members.
• Follow the sales teams targets and push to achieve with a servile and
different methods.
• Innovate new ideas to keep the company ranked in terms of sales figures and the
prevalence and promotional displays...etc.
• All previous commitments I do are in parallel to all companies that come under SEKEM
Umbrella (ISIS Organic, Sekem Demeter).

Senior Marketing Coordinator at ISIS ORGANIC, SEKEM GROUP
  • Egypt
  • February 2016 to January 2017

• Planning and executing specialized marketing
campaigns.
• Developing the visual merchandising for our
branches.
• Executing additional marketing communication such
as flyers, brochures
And exhibition-related items.
• Assist marketing representatives within the
company every day and
Coordinating marketing projects and activities as
requested.

Marketing Coordinator at ISIS ORGANIC, SEKEM GROUP
  • Egypt
  • February 2015 to February 2016

Assisting with the production of artwork.
• Preparing marketing reports by collecting, analyzing, and summarizing
Sales data.
• Supervising social media outreach and website data.
• Managing promotional items and maintain promotional items inventory.
• Coordinating various events.
• Making marketing activities of new branches.
• Following marketing tools in all Supermarket.

Account Executive at TAREK NOUR ADVERTISING - DDB EGYPT
  • Egypt
  • October 2014 to August 2015

● Assisting with the production of artwork.
● Follow up our events (Activities)

Education

Master's degree, MBA In Marketing
  • at The Arab Academy For Banking And Financial Sciences
  • September 2021
Bachelor's degree, Marketing And Advertising
  • at International Media Institute Egypt
  • August 2019
Diploma, Technical Diploma in Business
  • at The American University In Cairo
  • January 2019
Diploma, SALES & MARKETING
  • at SMEI
  • February 2018

SALES & MARKETING EXECUTIVES INTERNATIONAL

Diploma, MARKETING DIPLOMA
  • at NGC Academy
  • March 2015

Specialties & Skills

Logistics Management
Road Shows
Magazines
Marketing Communications Planning
MARKETING
MERCHANDISING
BROCHURE DESIGN
INVENTORY MANAGEMENT
MANAGEMENT
SUPERVISORY SKILLS
WEB SITE PRODUCTION
BANKING
BRAND MANAGEMENT