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safwat ezzat elsaid, Area Sales Manager

safwat ezzat elsaid

Area Sales Manager ·AL OTHMAN AGRI PROD PROC. CO (NADA)

Saudi Arabia

Bachelor's degree, Business Administration

Work experience

Total years of experience: 16 years, 1 months

Area Sales Manager

May 2023 - Present

AL OTHMAN AGRI PROD PROC. CO (NADA)

Medina, Saudi Arabia

May 2023 - Present

Spearheaded consistent year-over-year revenue growth across all product lines by providing strategic oversight of sales operations.
• Orchestrated targeted marketing initiatives, resulting in a notable increase in total market share within the first year.
• Conducted highly impactful team training programs, significantly elevating individual and collective performance.
• Actively managing diverse sales channels, including retail, key account, wholesale, and HORECA, ensuring a comprehensive market presence.
• Seamlessly collaborating with cross-functional departments, including finance, credit collection, operations, and merchandising, contributing to heightened overall organizational efficiency.
• Proactively identified and executed new route extensions for the area, strategically expanding market reach and penetration.
• Successfully led and managed the merchandising team, ensuring effective product placement and brand visibility in key accounts and key retail outlets.

Company industry:
1654
Job role:
Sales

RT Unit Sales Manager

January 2021 - April 2023

Rashideen Egypt for trade

Cairo, Egypt

January 2021 - April 2023

Played a pivotal role in Mondelez Academy, contributing to the training and development of sales teams.
• Successfully participated in various strategic projects focused on Route to Market (RTM), demonstrating adaptability and problem-solving skills.
• Instrumental in achieving significant market share gains, notably capturing over 50% of the chocolate market share.
• Elevated to Unit Sales Manager role after demonstrating exceptional performance as Sales Supervisor and Representative.
• Exceeded unit sales targets, leading the team to achieve top sales performance within the region.
• Implemented effective sales strategies, resulting in a notable increase in overall sales revenue.
• Provided hands-on training and guidance to team members, resulting in tangible improvements in goal attainment.
• Initiated and led cross-functional collaboration efforts with marketing and distribution teams, resulting in a streamlined product delivery process and enhanced customer satisfaction.

Company industry:
FMCG
Job role:
Sales

RT Sales Supervisor

November 2017 - January 2021

Rashiden Egypt for trade

Cairo, Egypt

November 2017 - January 2021

Being a part of Mondelez Academy in training the teams.
• Being a part of many projects ( RTM ).
• Surpassed team targets consistently, driving an increase in sales over three years.
• Introduced streamlined sales processes, enhancing team efficiency.
• Led regular training sessions focused on goal-setting and performance enhancement, leading to a boost in overall team productivity.

Company industry:
FMCG
Job role:
Sales

RT Sales Representative

July 2015 - October 2017

Rashiden Egypt for trade Company

Cairo, Egypt

July 2015 - October 2017

Exceeded individual sales quotas through proactive client relationship management.
• Served as Sales Supervisor and guided the sales team.
• Contributed significantly to an increase in sales during a successful product launch.
• Implemented personalized coaching strategies, resulting in an improvement in team member performance.

Company industry:
Sales Outsourcing
Job role:
Sales

RT Sales Representative

January 2013 - June 2015

Best France Company for Dairy Products.

Cairo, Egypt

January 2013 - June 2015

Successfully led the team to consistently achieve or exceed monthly and annual sales targets.
• Implemented innovative sales strategies, resulting in growth in the customer base.
• Conducted ongoing training programs focusing on professional development, leading to improvement in team proficiency.

Company industry:
FMCG
Job role:
Sales

sales man

June 2010 - December 2012

Free comp company in kafr el sheikh

Egypt

June 2010 - December 2012

• Proactively acknowledged, greeted and assisted customers in the store
• Offered customers with exemplary and timely service
• Provided accurate product information
• Served multiple customers, discovered their needs, and made recommendations to generate sales
• Recommended alternative purchase choices
• Enhanced product knowledge utilizing limited resources
• Merchandised, stocked and replenished the selling floor constantly
• Maintained working knowledge of store’s policies and procedures
• Organized and cleaned store during downtime
• Handled cash, checks, and credit card transactions
• Managed the register in accordance with POS guidelines
• Addressed loss prevention issues immediately
• Communicate to coworkers and supervisors through standard telephone and wireless audio systems
• Merchandised, restocked and maintained sales floor
• Built and maintained internal and external customer satisfaction
• Met and exceeded sales goals
• Upheld brand and operational standards
• Processed shipments and ensured all merchandise is represented on the floor
• Assisted supervisors to identify and resolve issues in the store

Company industry:
Business Process Outsourcing (BPO)
Job role:
Sales

Education

Ain Shams University

May 2021

May 2021

Bachelor's degree, Business Administration

Egypt

International British Institute

May 2010

May 2010

Diploma, computer science

Egypt

GPA (percentage): 86%

GPA (percentage): 86%

computer science

Electronically in Technology University in El-Mahalla El-Koubra

May 2008

May 2008

Diploma, Computer Maintenance

Egypt

GPA (percentage): 72%

GPA (percentage): 72%

maintenance ana repair computer

Skills

Sales Analytics
Expert
Sales Analytics
Expert
Sales Training
Expert
Sales Training
Expert
Business Management
Expert
Business Management
Expert
Sales Planning
Expert
Sales Planning
Expert
Team Development
Expert
Team Development
Expert
FMCG
Expert
FMCG
Expert
Sales Management
Expert
Sales Management
Expert
Computer skills
Expert
Computer skills
Expert
Communication skills
Expert
Communication skills
Expert
Maintenance
Expert
Maintenance
Expert
Commercial Sales
Expert
Commercial Sales
Expert

Social profiles

Languages

Arabic

Expert

English

Intermediate

Training and Certifications

Training
Time management
Rashidenn Egypt
Jan 2018
Win Xp and office 2003
Free Comp Company
Jun 2008
Problem Solving Skills
Rashideen Egypt
Jan 2017
Sales Skills and Communication Skills
Rashideen Egypt
Jan 2017
Sales Planning and Forcasting
Rashideen Egypt
Mar 2020
computer maintenance
International British Institute In Kafr El sheikh
Jul 2010

Hobbies and interests

fishing
Reading