Samira Elbanna

brand manager at united bionat

• Egypt - Cairo
• My current job since January 2019

https://www.laino.fr/  Responsible for planning & budgeting of all LAINO activities in-store and throughout Egypt, including point of sales materials and promotions also, aligning with the regional marketing plans.  Forecast: yearly & monthly & managing stocks  Adjusting the regional marketing calendar and commuting it for new launches & re-launches for products; maintain visibility at retailers, superior brand image & PR coverage  Build sales promotions and product communication to be sent regionally for the insurance of the proper messages passed through social medial & maintain proper product mix.  Collaborate with sales teams to turn the “selling stories” into sales tools to effectively present the brands, the products and the marketing initiatives to their customers (both front liner promotors and direct sales to retailers). Also, monitoring daily, monthly yearly sell in & sell out- leader for teams of sales forces (first liner promoters & retailer sales forces).  Report regionally the results of activities and sales weekly and to provide recommendations, better understanding of local market and send forecasts accordingly.  Support local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated.  Commuting the yearly budget plan for sales, expenses, CAPEX & new openings.  Support local teams in the execution of their training programs.  Ensure that the local feedback is taken into account by working effectively with sales teams and regularly visiting customers and stores.  Ensure efficient spending of budget and supervises the trade marketing spending in the subsidiaries.  Initiate marketing activities locally that drive sales (promotional or other).  Identifying weak sales spots & planning plans to resolve it.  Planning & coordinating in-stores events & promotion.  Delivering deep dive retail, brand health and consumer health analysis to guide on innovation, renovation, and effective communication.  Working with digital agencies to deliver successful engaging content on the digital platform.  Planning and managing events and conferences.

Senior Communication Specialist at Plugs Integrated Solutions

• Egypt - Cairo
• July 2015 to December 2018

Identify as well as acquire new business opportunities.
 Conducting a marketing strategy to promote services in Egypt.
 Maintaining fruitful relationships with existing customers.
 Set meetings with clients to attend to their technical needs and requests.
 Provide clients with suitable technical services and solutions that address their requirements.
 Innovate processes and systems that adapts with high speed growth and scalability
 Innovate new products “packages, kits, …etc.” to be introduced to the market
 Design and implement fairs and exhibitions
 Keep up-to-date with changing market demand and customer needs within Egypt.
 Analyze outcomes and results of implemented actions and adapt the marketing programs.
 Coordinates external information as well as internal flow of information concerning business
opportunities or niches that could be explored, and shares ideas with other management team.
 Coordinates external information as well as internal flow of information concerning business
opportunities or niches that could be explored, and shares ideas with other management team.
 Assist on development and implementation of projects work on sustainable development as part
of the company strategic goal. That includes identifying, developing, implementing and reporting
on projects; with other components.
 Assist with Financial Resource management; ensure effective financial resources management
and supervision of the financial processes
 Assist with reviewing the cost -recovery mechanism for services provided.
 Assist with establishing long and short-term business plans,

assistant marketing director at SharpFocus Marketing Solutions

• Egypt - Cairo
• January 2014 to June 2015

Accounts Managing Activities
Manage Clients Portfolio. Evaluate customers’ satisfaction periodically.
 Presents proposals and debriefs to customers as required.
 Negotiates contract terms with clients, and plans for advertising campaigns.
Brands-based Activities
 Designing promotional plan, directs promotional activities for all clients that are included in my
"Clients Portfolio".
 Design as well as Conduct market research and submit analyzed data to clients.
 Identify all new communication opportunities for all brands in "client’s portfolio" and implement
them.
 Prepare analysis and brand review for clients.
 Prepare Campaigns tracking sheets for all the campaign that conducted by our agency.
 Design digital plans in aligns with companies marketing strategies.
 Create social media content and activities ideas.
 Follow up the implementation of the digital plans with the social media specialist.
 Design event's annual timeline, and make sure that all brands owners in my "Clients Portfolio"
received a formal proposal with all events that might be beneficent for them.
 Play a third-party role in order to manage the relationship between clients in my "Clients Portfolio"
and event organizers
 Manage the production process for all the marketing materials "booths, Printouts ...etc. " for all events and make sure that clients delivered all materials on time and check for client's satisfaction.
Assisting Activities
 Assist the director with develop and maintain programs and service.
 Support the organization's strategic alliances and partnership.
 Monitor the process of maintaining a strategic fit between Parties.
 Fulfill duties delegated by director

Senior Accountant at V12 - Getty images

• Egypt - Cairo
• December 2011 to November 2013

Junior Accountant at Alzahraa

• Egypt - Cairo
• January 2008 to November 2011