Samah Ismail

improvement in staff retention due to the success of employee-development
and incentive programs.
- Elevated store’s guest-satisfaction index from 88% to 90% within two
years; ensured the swift resolution of customer issues to preserve customer
loyalty while complying with company policies.
- Served on taskforce charged with turning around under-performing stores.
Trained CSRs and managers in customer service excellence and
contributed to significant improvements in guest satisfaction and sales.
- Exemplified second-to-none service delivery in all interactions with
customers.
- Managing all company locations; 4 branches, +60 service points and 3
service centers.
- Running

May gather information on competitors, prices, sales, and methods of
marketing and distribution.
• Understanding what "makes consumer's tick", what drives their behavior,
and how that shapes the markets for consumer products and services.
• Devise and evaluate methods and procedures for collecting data (such as
surveys, opinion polls, or questionnaires), or arrange to obtain existing data.
• Create a competitive advantage for Avon through superior consumer and
market understanding.
• Looking for new products to translate the results which have been taken
from the marketing researches.
• Responsible for making a new line consisting of 300 products for Family
Cosmetics separated than Avon line according to our Chairman request.
• Looking for suitable components for 300 products from Europe, India &
China.
• Make surveys and researches to choose the fragrances directions needed
for 100 perfumes and to choose their bottles, caps & their carton designs.
Marketing Manager
AVON
• Forecast and track marketing and sales trends for the yearly plan.
• Responsible for marketing budget control ensuring that all marketing
initiatives and approved business cases are within budget.
• Responsible in launching the monthly promotion after making the offers
and the discounts.
• Coordinating with Color separation agency in order to launch the monthly
promotional brochure.
• Preparing the Flyer Detailed report on a monthly basis.
• Create and share knowledge about our consumers, our retail partners and
the markets we compete in & gathering the data on competitors and
analyzing their prices, sales, and method of marketing and distribution.
• Preparing the Monthly Report between AVON and the competitors
according to the prices & the quality to help in launching a good brochure.
• Make a thorough study depicting production vs. actual sales volume/
category to be sent to Avon UK.
• Supervision of Beauty Advisors in exhibitions & beauty fairs.