Head of Sales & Marketing
Agror Pharma (Pvt) Ltd.
Total years of experience :17 years, 2 Months
A dedicated Cephalosporin manufacturing Company, engaged in Business of Life Saving Medicine utilized in critical care and ICUs. Developed complete product portfolio & Marketing Mix. Recruited entire field force across Pakistan and Distribution Network. Established all aspects of marketing management including web-site, company profile, rolling sales forecast, developing company budgeting.
Successfully started export to Yemen and finalized agreements with Nigeria & Benin (3rd Party).
Marketing Manager.
Global Pharmaceuticals (Pvt.) Ltd. Explored Segments, Urology, Ortho, and Gastroenterology.
Head of a Business Unit with focus in segments of Gastroenterology, Hepatology, Urology, Neuro-Surgery and General Physicians. Taken charge of Group with volume of 114 Million in 2010 and closed 2011 with volume of 176 Million by Growth of 43% over 2010. Close 2012 at volume of 218 Million with growth of 30% over 2011. (Double growth rate as that of Market)
Selected Contributions: ✓ Line addition in product Portfolio and targeted Customer's Base
✓ Re-structured field force as per Market demand geographically
✓ Set up parallel distribution setup and got excellent results
Develop field force qualitatively and got results Quantitatively in sales
Product Manager, June 2007 - Sept 2010
CCL Pharmaceuticals (Pvt.) Ltd.
Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate to all stake holders to coordinate overall marketing effort in accordance with corporate goals. Responsible for the sales & marketing of assigned brands.
Selected Contributions: ✓ Launched Piomet (Diabetes) & Maxflow (Urology) brands, both hit launch year targets
✓ Achieved 2009 budget of all assigned products and won best campaign prize (Maxflow)
✓ Organized and participated in 12th Pan Arab Diabetes Conference Cairo (Egypt)
✓ Arranged 'Diabetes Update CME' Bangkok
✓ Developed brand loyalty among pool of customers
Product Manager, February 2005 - June 2007
AMSON VACCINES & PHARMA (pvt) Ltd.
Play integral role in product development activities. Lead, train and direct forward-thinking marketing team congruence with objectives.
Selected Contributions: ✓ Drove up target-market brands sales (Rabipur =159%, & Cotecxin=32%) through designing and launching new marketing strategy in the year 2006
✓ Managed marketing aspects of High-Tech brands of vaccines like Rabipur, Anti Snake Venom Serum, and pharma brands like Cotecxin (antimalarial), Ciprox (antibiotic)
✓ Coordinated with international principles like Chiron Vaccines, Serum Institute of India etc.
Asst. Product Manager, June 2004 - December 2004
AMSON VACCINES & PHARMA (pvt) Ltd.
Internee in Marketing, July- August 2003
ROCHE PAKISTAN LIMITED.
Worked within a team environment of product managers and experienced full range of marketing functions. Gained experience about usage of IMS data, devising promotional strategies and programs for their effective implementation to ensure congruence with objectives.
Selected Contribution: ✓ Participated in developing pilot project of brand 'Konakion' as test marketing.
✓ Developed mounting of brand 'Konakion' for mass coverage.
✓ Coordinated in the arrangement of 'Rocephin' Dubai symposium.
Marketing Executive, March 2002- April 2003
MUSLIM TRADING AGENCIES.
Gained experience in sales and marketing diagnostic kits, reagents and lab equipments at Bahawalpur territory. Developed a complete sales & marketing program where none previously existed.
Production Pharmacist, October 2000- October 2001
AVENTIS PHARMA (PAKISTAN) LIMITED.
Selected Contribution: ✓ Worked in "sterile area" and was responsible for the manufacturing of injectables.
✓ Involved in the implementation of cGMP.
✓ Participated in EHS audit.
✓ Worked in "solid area", "syrup section" and "packaging section".
MBA (Marketing), cGPA=3.34 (2003) • Islamia University Bahawalpur Majors in Sales management, Promotional management, Strategic management, Distribution Analysis, Seminar in Marketing, Market research, Managerial Finance and Organizational behavior.
B-Pharmacy, 1st Div. (2000) • Islamia University Bahawalpur Majors in Clinical and Hospital Pharmacy, Industrial Pharmacy, Physiology, Pharmacology, Medicinal Chemistry, and Quality Control.
Bachelor in Science (B.Sc.) • Islamia University Bahawalpur
