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Ghada Ibrahim, Marketing & Business Development Director

Ghada Ibrahim

Marketing & Business Development Director·Marathon Unied Technologies & IMUT (Industrial)

Egypt

Master's degree, Business Administration-Marketing

Work experience

Total years of experience: 28 years, 4 months

Marketing & Business Development Director

January 2024 - Present

Marathon Unied Technologies & IMUT (Industrial)

Cairo, Egypt

January 2024 - Present

Company industry:
Industrial Production

Marketing & Business Development Consultant

January 2024 - Present

Freelance

Cairo, Egypt

January 2024 - Present

Brilliance Business School (Paris International University, American International University)-Egypt Global Education Group (UAE) Feizo Design Group Limited Edition (Luxury - UAE/KSA
Company industry:
Business Consultancy Services

Marketing Manager

January 2017 - Present

BMB Group

Cairo, Egypt

January 2017 - Present

(Egypt & KSA)
* Maintain & provide strength to company’s brand position
* Interact with marketing leads to develop and supervise regional marketing budget.
Company industry:
IT Services
Job role:
Marketing and PR

SubGovernor Personal Assistant

March 2010 - October 2025

Central Bank of Egypt (CBE)

Cairo, Egypt

March 2010 - October 2025

• Sub Governor Personal Assistant - Payment Systems and Business Technology Sector
Company industry:
Banking

Business Development Manager

October 2022 - January 2024

BDO Egypt

Cairo, Egypt

October 2022 - January 2024

• Handling All Client Cycle from request to contracting, in addition to retention.
• Monitor and evaluate industry trends and customer drivers
• Following up new business opportunities
• Creating development plans and forecasting company targets and growth projections
• Identifying market opportunities through meetings with networking and other channels.
• Meeting existing and potential clients and building positive long term relationships
• Review all proposals and, presentations, credentials, experience records and relevant data required for business
proposals submittals prepared by the BD team.
• Ensure clear and functional communications with Clients and business partners.
• Review contracts for commercial consulting work.
• Develop key strategic consultancy partnerships, in line with the organizations scope
Company industry:
Accounting

Marekting Director

January 2021 - October 2022

Max Muscle & Organic Nation (Oragnic Food & Nutrition)

Cairo, Egypt

January 2021 - October 2022

• Design and implement comprehensive marketing strategies to create awareness of the companys business
activities
• Supervise the department and provide guidance and feedback to other marketing professionals
• Produce ideas for promotional events or activities and organize them efficiently
• Plan and execute campaigns for corporate promotion, launching of new product lines etc
• Monitor progress and submit performance reports
• Responsible for producing valuable content for the companys online presence, editorial design & organizing the
companys publications
• Conduct general market research to keep abreast of trends and competitors marketing movements
• Control budgets and allocate resources among projects
• Implemented A and B testing methods across multiple channels such as email and display ads.
• Maintained up-to-date knowledge about industry trends in order to inform strategies.
• Consulted with product development personnel on product specifications.
Company industry:
Food & Beverage Production

Marekting Manager

January 2017 - January 2021

BMB Group (ICT Services)

Cairo, Egypt

January 2017 - January 2021

• Planning, directing, and coordinating marketing efforts in both Countries
• Managing the Relations with all our business partners and setting the annual plans with each.
• Communicating the marketing plan.
• Researching demand for our products and services.
• Competitor research.
• Working with sales department to develop pricing strategies to maximize profits and market share while balancing
customer satisfaction.
• Identifying potential customers.
Company industry:
IT Services

Marketing & Communication Manager

January 2014 - January 2017

Explicit Integrated Marketing Solutions

Cairo, Egypt

January 2014 - January 2017

Formulate budget and develop marketing plans for the agency and managed the
communications with the suppliers for the service delivery level
Company industry:
Advertising
Job role:
Marketing and PR

Marekting Excutive

January 2011 - November 2014

Landmark Group (Retail Group)

Cairo, Egypt

January 2011 - November 2014

• Implemented marketing strategies & action plans given by Brand marketing manager to improve brands
performance
• Was Responsible for consumer knowledge, segmentation and lifecycle by country/city/store
• Coordinated, organizes and ensured implementation of the operational in-store action plan to increase customer
acquisition, retention, satisfaction
• Optimized service & in-store experience
• Worked with the VM on the stores required marketing collaterals, and prepared all the needs from campaigns to
in-store marketing collaterals for new store openings and brand launch.
• Built the Understanding for local and key international competitors, and the different stages and elements in the
brand planning process and support the implementation of the plans.
• Identified ways to change specific shopper behavior and exploit direct marketing techniques in store and with the
staff to drive increased sales.
• Sample of Stores that I launched: Home Center (Katameya/Maadi Branch), Baby Shop and Max stores (Al Obour),
Baby Shop (City Center)
Company industry:
Retail & Wholesale

Marketing Manager

January 2011 - January 2014

El Masreya Advertising Agency

Cairo, Egypt

January 2011 - January 2014

Developed, implemented and managed sales driving campaigns to increase the
agency’s market share from BTL products
Company industry:
Advertising
Job role:
Marketing and PR

General Manager Personal Assistant

December 2008 - January 2010

Grand Rotana Resort & Spa (Hotels & Hospitality)

Sharm el Sheikh, Egypt

December 2008 - January 2010

• Responsible for being the important link between all Executive Committees or Department Heads and General
Manager or Hotel Manager
• Give full support to the GM/HM so that he can ensure the time as the most important asset and maximize the
efficiency of the job.
• Developed organizational systems for tracking documents and client information.
• Manage the Client Feedback on all portals, online and with the Guest relations of each department
• Manage the reports among departments and with the managing and owning company
• Handling all the marketing activities in house in alliance with our HQ marketing team
Company industry:
Hospitality & Accomodation

General Manager Personal Assistant

January 2007 - January 2010

Grand Rotana Resor

Sharm el Sheikh, Egypt

January 2007 - January 2010

Assist the General Manager in his day to day operations.
* Receives and resolved or assists the General Manager in resolving guest complaints
and service recovery process.
Company industry:
Hospitality & Accomodation
Job role:
Administration

Senior Administrative Assistant-Head of Retail

January 2006 - December 2008

Retail Commercial Bank of Qatar (Banking)

Doha, Qatar

January 2006 - December 2008

• Managed end-to-end administrative process for the Chief Marketing Officer of the head of retail sales & branches
• Generated Sales team reports from all sections; Personal loans, Credit cards, Vehicle loans, Mortgage and Branches
• Liaised with Risk and credit departments and Retail team
• Maintained the relations of the partners related to the Nonresident Egyptians in Qatar (CIB, EFG Hermes, and all
other services that we provide)
• Generated the KPIs report on Quarterly basis for the sales team
• Determine prioritization level and communicate sensitive information Work closely with Finance & Business
Management/Chief Operating Officer to maintain key documents including org charts and background materials.
• Act as a subject matter experts for policies and procedures, and escalated approvals and requests in timely manner.
• Built relationships, and interface with various departments on behalf of executives to collect information, respond
to requests, and obtain services
Company industry:
Banking

Senior Admin Assistant

January 2005 - January 2007

Commercial Bank of Qatar

Doha, Qatar

January 2005 - January 2007

Managing all presentations and documentation related to the department
* Managing the team KPIs and review the monthly credit reviews
Company industry:
Banking
Job role:
Administration

Sales & Marketing Coordinator

January 2004 - January 2006

Expeditors International (Supply Chain & Logistics)

Cairo, Egypt

January 2004 - January 2006

• Responsible for preparing, reviewing and administering contracts in accordance with company policies, legal
requirements and customer specifications
• Create timely and error free Sales Orders by entering accurate information in the system Maintain channels of
effective communication with customers, agents, operators, Sales team and other departments
• Adhere to the appropriate working procedure & deadlines for preparing documents (Purchase Order/ Purchase
Invoice/ Sales Orders/ etc.) Knowledge of Incoterms, Contracts, LC, Documentation including familiar with Bill of
entry and governmental permissions
• Provide high quality customer service and support to all parties concerned during the pre-shipment and post
shipment process
• Invoicing customers & Monitor outstanding payments with Finance and follow up with customers
• Prepare Purchase Orders & contracts for Bulk shipments including LC arrangements (import& export)
• Prepare Sales contracts & Performa invoices for all bulk shipments in a timely manner and forward them for
execution to the Logistics team (Air, Sea, Land, Warehousing...etc)
• Prepare daily, weekly and monthly reports as required
Company industry:
Distribution, Supply Chain & Logistics

Sales & Marketing Coordinator

January 2003 - January 2005

Expeditors International

Cairo, Egypt

January 2003 - January 2005

Act as a point of contact, a source of information to convey information quickly
& accurately. By keeping everyone in the loop, to ensure consistency.
* Providing Reports & preparing contracts and presentations
Company industry:
Distribution, Supply Chain & Logistics
Job role:
Marketing and PR

Business Development And Planning Executive

January 2002 - January 2004

Orouba Agrofoods (Basma Frozens) (FMCG)

Cairo, Egypt

January 2002 - January 2004

• Providing insight into product development and competitive positioning.
• Analyzing financial data and developing effective strategies to reduce business costs & increase company profits.
• Conducting market research to identify new business opportunities.
• Collaborating with company executives to determine the most viable, cost-effective approach to pursue new
business opportunities.
• Meeting with potential investors to present company offerings and negotiate business deals.
• Attended industry events and conferences to attract potential customers and increase brand awareness.
• Researched competitive products and services by identifying and evaluating features and pricing strategies of
competitors offerings.
• Tracked key performance indicators to measure progress & identify areas of improvement. Built business
relationships with current and potential clients via face-to-face meetings or video conferencing to deliver
opportunities.
• Provided feedback on product design and functionality based on customer insights.
• Arranged in-person meetings and visited with clients to improve success of sales pitches.
Company industry:
Food & Beverage Production

Marketing Coordinator

January 2002 - January 2004

3alSMS, Wireless applications,

Cairo, Egypt

January 2002 - January 2004

Company industry:
IT Services

Part Time Training

January 2003 - January 2003

Transworld Parks, Entertainment Courts & Kids’ Play,

Cairo, Egypt

January 2003 - January 2003

Public
Relations
Company industry:
Amusement & Recreation Facility

Business Developer, Exports

January 2001 - January 2003

Orouba Agrifoods

Cairo, Egypt

January 2001 - January 2003

Company industry:
Industrial Production
Job role:
Management

Project Team Leader

January 1999 - January 2002

Otlob.com (Talbat) (E-Commerce)

Cairo, Egypt

January 1999 - January 2002

• Analyzing opportunities by researching the industry and market trends. And for Otlob.com at that time we were
one of the newest e-commerce portals
• Developing good deals with marketplaces to achieve the maximum revenue for the company through negotiating
all sales-driving initiatives. That was also depending on educating the market on how the e-commerce will
operate and how it will be the future sales channel.
• Participate in building and directing a team of ecommerce professionals that can effectively help develop and
execute creative ecommerce solutions.
• Overseeing the user experience, including site navigation, content development, checkout funnel, and
promotional campaigns.
• Build, plan and implement the milestones to create the first food ordering in Egypt and the ME.
• Follow up on the technical team implementation for the website & the call center effectiveness with the clients
• Define and execute the awareness plan for the e-Commerce channel for Egypt, to include customer acquisition
and retention, content strategy, also we have introduced at that time the video rentals online and the flowers
delivery online to be the market leaders in this area.
Company industry:
Retail & Wholesale

Projects Team Leader

January 1998 - January 2001

Otlob.Com

Cairo, Egypt

January 1998 - January 2001

Company industry:
Internet & E-commerce
Job role:
Engineering

Administrative Senior

January 1999 - January 2000

Starcom MediaVest, Advertising Agency,

Cairo, Egypt

January 1999 - January 2000

Company industry:
Advertising

Accounting Training

January 1999 - February 1999

Egyptian Drilling Co., Petroleum Services,

Cairo, Egypt

January 1999 - February 1999

Company industry:
Oil & Gas

Education

Paris University

January 2027

January 2027

Master's degree, Business Administration-Marketing

Egypt

Udacity

January 2023

January 2023

Diploma, Digital Marketing Diploma

United States

Ain Shams University

June 2001

June 2001

Bachelor's degree, Business Administration

Egypt

Manor House School

June 1997

June 1997

High school or equivalent, Biological And Health Sciences

Egypt

Skills

MS Office tools
Expert
MS Office tools
Expert
Management
Expert
Management
Expert
Administration
Expert
Administration
Expert
Communications
Expert
Communications
Expert
Negotiation
Expert
Negotiation
Expert
ASSETS RECOVERY
Expert
ASSETS RECOVERY
Expert
BUDGETING
Expert
BUDGETING
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MARKETING
Expert
MARKETING
Expert
BANKING
Expert
BANKING
Expert
CONTRACT MANAGEMENT
Expert
CONTRACT MANAGEMENT
Expert
CREDIT
Expert
CREDIT
Expert
DELIVERY
Expert
DELIVERY
Expert
DOCUMENTATION
Expert
DOCUMENTATION
Expert
DRIVING
Expert
DRIVING
Expert
BUDGET MANAGEMENT
Intermediate
BUDGET MANAGEMENT
Intermediate
ACCOUNTING
Intermediate
ACCOUNTING
Intermediate
BUSINESS ADMINISTRATION
Intermediate
BUSINESS ADMINISTRATION
Intermediate
COST CONTROL
Intermediate
COST CONTROL
Intermediate
ENTERPRISE SALES
Intermediate
ENTERPRISE SALES
Intermediate
EVENT MANAGEMENT
Intermediate
EVENT MANAGEMENT
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
NEGOTIATION
Intermediate
NEGOTIATION
Intermediate
PRESENTATIONS
Intermediate
PRESENTATIONS
Intermediate
PUBLIC RELATIONS
Intermediate
PUBLIC RELATIONS
Intermediate
Administration
Expert
Administration
Expert
Management
Expert
Management
Expert
Intranet
Expert
Intranet
Expert
HR Management
Expert
HR Management
Expert
MS Office tools
Expert
MS Office tools
Expert

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Expert
English
Expert
French
Expert

Training and Certifications

Certifications
Banking Training :Customer Service-providing
Digital Marketing Professional Diploma-2020/2021
Restructure & OD