Marketing and Public Relations Specialist
B|UP Marketing Services
Total years of experience :18 years, 10 Months
• Offline :
- Image and Branding
- Marketing campaigns implementation
- PR & events organisation
• Digital marketing:
-social media management : Instagram, Facebook, Snapcnat, LinkedIn, twitter and YouTube.
-SEM development: SEO, SEA(google AdWords), content creation and Overseeing website content implementation, Analysing reports and campaign analytics via Google analytics….
Organizing 'SEATRADE' International event Mwani participation at the 'KEMPENSKI' hotel- Doha
Preparation of marketing collaterals (Flyers, Brochure, Roll-ups ...) for the inauguration of the new commercial port - Hamad Port
Suppliers management
Support designer teams and contribution in website content creation
Seeking new marketing opportunities and creating new online/offline services for our clients
Creating marketing plan and calendar
Participating in meetings concerning the strategic planning of the company with the general management
Representing Mwani Marketing department in Meetings with the Ministry of Transport and Communication
Writing and translating press releases
Participation in the brand strategic planning
Market study (quantitative and qualitative study of demand, competitors, suppliers, pricing ...)
Marketing plan preparation and budget allocation
Implementation of marketing campaigns (online and offline) and monitoring results
Re-branding DIVINE
Support to the design team and supplier management
Opening new branches
• Preparation of marketing tools and production management
• Support to the design team
• Social media management
• Campaigns content creation
• Implementation and execution of the marketing plan
• Monitoring key performance indicators
• Events organization
Marketing: Coordination and implementation of marketing operations in H&M stores in 8 countries in the Middle East and Egypt - creation of marketing messages - implementation of marketing campaigns in various stores in the Middle East - Internal coordination and with the headquarters of H&M Sweden - collaboration with agencies and suppliers management - Registration and classification of financial transactions related to the marketing activity of each H & M store in the countries concerned (SAP software)
Public relations: Responsible for national and international brand coverage - H&M Opening’s events organization in the following countries: Kuwait - Qatar - Bahrain - Lebanon - KSA -UAE- Jordan and Egypt.
Sales team management, training and assessment
KPI tracking and reporting
Department management: stock level control -merchandising and staff management
Achieve the daily, monthly and annual targets set by the sales management
Contribute in opening of the largest H & M store in the largest Mall in Kuwait
Provide the highest level of customer service
Create campaigns
Manage call quality
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