MANAGER - DIGITAL MARKETING, SOCIAL MEDIA
Asianet News Network Pvt Ltd
Total years of experience :15 years, 1 Months
• Developed advertising strategies through PPC in social media, Google Adwords and other online platform to generate traffic/sales leads, increase brand awareness of the company and establish leadership in the industry
• Worked as a core member of the marketing team in AN to execute all ATL and BTL strategies
• Completed advertising campaigns in social media platforms including Facebook, LinkedIn, Twitter, Instagram and Google Plus
• Organized new campaigns in Google adwords/Facebook as per the marketing and organization E-business objective
• Audited the website, internet sites and evaluate online performance based on available tools Alexa and SEO Optimizer
• Checked landing pages to divert traffic and generate relevant project specific leads and manage all E-Business activities
• Prepared banners using graphic designing tools Adobe Illustrator, Photoshop to develop creative contents to initiate paid campaign on Facebook, LinkedIn, Twitter, Instagram, Email Campaign and Google Adwords
• Conducted training to the content generation team about the effective use of Social Media, Facebook Guidelines, Youtube Optimisation, CrowdTangle Tool and content strategy
• Designed content brief for each project, research industry leaders and competitor content strategy, finalized appropriate images, offers, promotional points, content update on website and post blog on website and other relevant sites
Highlights:
• Asianetnews.com breaks into the Top 30 News & Information sites in India - https://goo.gl/rTTCie
• The rebranding of News Fast - Tamil News Portal to Asianet News Tamil
• Core Team Member - Launching & Branding of MyNation.com (English/Hindi News Portal)
• Implemented marketing activities, supported in generating leads and business revenue close to Rs.4 Crores
• Increased web traffic by 300% YT traffic/income by 200% within 2 months with innovative digital marketing campaigns.
• Launched FB Live News Analysis and Live Movie Reviews programmes for the first time in India
Strategize online marketing campaigns including search engine optimization (SEO), pay per click (PPC), search engine marketing (SEM), social media marketing (SMM/SMO), Email marketing, viral marketing, media planning, affiliate marketing, mobile marketing, Google local business optimization (Google Map), Google merchant (Google Shopping), build branding
strategy, creative development
Management of SEO, SMO, SMM Ecommerce & Web Projects, Optimizing in-house / client’s websites with keywords for search engine ranking through Organic SEO, purely white-hat SEO techniques, Social Media Marketing & Blog Marketing to
spearhead efforts and streamline SEO syndication.
Cedco is UK based Oil Rigs/Vessels designing & consulting company and my duties and responsibilities are: Consulting with businesses on strategy, planning, and best practices to enhance online presence via web updates, Content Distribution by Using Blog, Social Network Website and Article Press Release Website, Social Media Review and Research for new opportunity, Social Media Group Management and Micro blogging, Video Distribution and Commenting, Find Out the Relevant Discussion and Participating, Traffic Analysis and Reporting, Social Media Listing and Replying, Promoting Story on Social Bookmarking Websites, Social Media Marketing with Blogs, Active involvement in social media networks like blogs, Flickr, Pinterest, Facebook, Squidoo, Twitter, etc. and digital media marketing strategy and planning.
OCS Group is a $2 billion global Company which brings IT and Oil & Gas engineering services expertise under one roof to solve complex business problems for its clients leveraging extensive global offshore infrastructure and network of 300+ employees with offices in 7 countries. The duties and responsibilities are:
• Sales Enablement: Generate/Manage Leads through owned, paid and earned digital media.
• Campaigns: Spearhead/Design Digital Campaigns across all Horizontals and Verticals of the Organization.
• Manage the entire lifecycle of online marketing program strategy including creation, media planning, negotiations, contracts management, implementation and program analysis/measurement.
• Social Media Marketing: Own/Manage/Strategize expansion of social footprint of the organization.
• Market Intelligence: Understand competitive landscape and device and implement strategies to take and maintain a leadership position in Information Technology Landscape.
• Create solutions for the social media practice - based on functions as well as industry specialization.
• Service/Product Positioning: Manage and Execute positioning campaigns through Events, Speaking Engagements, Analyst Coverage, Display and Social Media.
• Regular market opportunity assessment to manage and evolve the solution portfolio - trends, new technologies, competition, etc.
• R&D for leveraging new technologies, creating IP, productized solutions. Create and deliver PoCs.
• Own/Manage/Enhance Corporate website. Provide strategic guidance on web features and user experience to help drive customer acquisition, customer retention, and conversion.
• Manage Client relationships, assist in project delivery and grow key accounts
• Managing Social Media Analytics, Reporting for client projects - provide insights, define reports templates/frameworks, define monitoring/analysis processes and guidelines
• Work with internal & external agencies to produce tactics including: online video, pre-roll/post-roll ads, display/banner ads, social ads, emails, e-newsletters, landing pages, micro-sites, online sweepstakes, marketing apps, print collateral etc.
• Collaborate with cross-functional teams from Sales, Delivery, Marketing, Finance, Legal and HR
• Measurement, Analysis and Reporting for the projects. Assess the impact and ROI of solutions deployed
• New Blog Creation, Daily Blog Submission, Blog Site SEO, Internet Reputation Management, Social Media Contest Management, Social Networking with Social Media Websites (like Myspace, Pinterest, Flickr, Facebook, Slideshare, Suqidoo, Scribd etc), Viral Video Marketing including Yahoo, Vimeo, Metacafe and YouTube video Optimization, Blogspot and WordPress, Submission to Free Press Release Distribution sites, Article Creation & Submission, Video Optimization, Social Bookmaking (Submission of Website URL, Submission of Blog URLs, Submission of Press Release Urls, Submission of Video urls.
• PPC campaign for Google Adwords, Facebook, Microsoft adCenter, Yahoo! Search Marketing campaigns, AOL and Miva. Google Adsense Management, Classified postings, Banner Advertisement, Link Popularity (Organic Linking), Affiliate Marketing, Content Page/Landing Page Creation, Yahoo Sponsored listing, Yahoo and Google Map Optimization, Wikipedia, banner ad placement, Local business directory submission in Yahoo, Yellow Pages etc.
• Social Media Analysis and Reporting with Sales Force Radian 2, Visible, SM2, SAS Social Media Analytics and Google Analytics
• Spearheading team of System Engineers and System/Network Administrators
• Reviewing I.T. infrastructure projects of Group’s companies, identifying risks involved and suggesting mitigation techniques
• Directing effective development of IT strategy, master plan, infrastructure, security and support systems ensuring fidelity to technology platforms and business requirements.
Research in IT Related Bioinformatics. Worked as Webmaster of DIC. Development of Databases including Riceinfo and Spiceinfo-Complete information on Rice/Spices Cultivation in Kerala. Design, Update and maintain CMS/Portals/Web sites/Posters/Brochures/Newsletters of University. Major Role in Maintenance of data/web/database servers. The duties and responsibilities are:
• Domain Management
• Assigning resources for the end user problems and new implementations
• Support and maintain end user requirements include troubleshooting, account maintenance and training
• Install new software releases, system upgrades, resolve issues related to IT
• Configuring the Exchange Server 2003
• Support of Windows 7/Vista/Xp/2000/ME
• Support, monitor, test and troubleshoot all hardware and software problems
• Troubleshooting Active Directory replication problems
• Implementation of Active Directory services with DNS, DHCP
• Backup Management, Reporting and Recovery
• Supporting for Users and troubleshooting of Windows, Printers and other Computer Peripherals
• Managing the User Computers & Server Computers by Remote Desktop
• Backup Domain Controller, & User and Group Management
• Configuring the Microsoft Office Outlook 2007 and 2010
• IIS Administration and Troubleshooting
• Virus Protection and Eradication
• Maintaining and troubleshooting of Client PC’s and Servers (Data/E-Mail/Web)
• Networking/Trouble Shooting with TCP/IP, LAN, WAN
• Installation of OS (Win/Linux), MS Office/Open Office, Antivirus, Network Printers
Worked with Medicinal plants database of Govt. of Kerala - Design, Update and maintain CMS/Portals/Web sites/Posters/Brochures/Newsletters of Medicinal plants and related topics. Network/Desktop management
MBA - IT
Syllabus includes Fundamentals of Information Technology, 'C' Programming, Software Skills, Visual Basic 6.0, Basic Java, Data Base Management System, Software Engineering and Business Process, Database Technology, Web Programming and Data Structures and Algorithms
Detailed study and lab on hand for CPU, Processor, Motherboard, Ram, Graphics Cards, Ethernet cards, Monitor etc, Laptop & Server service, Computer networking, Router, Switches etc.
