Digital Marketing Executive
TBWA/ Zeenah
Total years of experience :15 years, 11 Months
Digital Media Planning and Buying:
• Prepares Digital Media Placement cost estimates.
• Implements digital ad placements in Google, Facebook, Twitter, LinkedIn, Snapchat and Yahoo Gemini.
• Creates monthly stats report for monitoring progress.
• Coordinating with suppliers and creative agency to ensure all requirements for creative media buys and client needs are met.
• Establish relationship and negotiated competitive ad rates with different digital media vendors.
• Currently handling the following brands: LandMark (Centrepoint, Max Fashion, Home Centre), Oman Ministry of Tourism, Oman Arab Bank, Omantel, Oman Avenues Mall, Mitsubishi, Dodge, Jeep, Chrysler, Fiat and Alfa Romeo.
Website's Search Engine Optimization
• Conducts website SEO Audit.
• Create SEO Strategies based on audit results.
• Monitors website's SE position and optimize for better performance as needed.
Digital Strategies:
• Work with Client's Marketing Team to discuss company's over-goal and how it will be translated into campaign and generate results. Defining Metrics and key verifiable success indicators.
• Defining audiences based on Social Media fan based, website visitors and how to establish re-engagements.
• Conducts Research competitor's activities, campaigns, keywords and create an action plan on how to position the brand and standout in the competition.
As a Community Manager:
* Develops and implement tactical plans — including inspired and moderated solutions — that build and nurture online communities
* Engaging with community groups
* Engaging with advocates within the community to foster dialogue
* Working with clients on developing on-brand messaging that best represents their voice and tone online and incentivizing user-generated content creation and sharing
* Establishing community insights metrics and reporting/recommending strategies that achieve marketing goals
Industry : Automotive, Retail, Tourism, Banking, FMCG and Telecommunication.
Tools I commonly use: Google Data Studio, Google Analytics, Adwords Reporting Tool, Google Trend, Keyword and Display Planner, Facebook Analytics, Facebook Pixel, Facebook Ad Manager and Social Bakers
Software I use: Adobe Suites and Microsoft Office Suite
• Developing, managing and designing layouts of communication such as presentations, newsletters, event support materials, flyers and brochures.
• Leading ongoing management of digital touch points including omanphone.net, social networking landing pages and mobile.
• Owning and maintaining site analytics, metrics and campaign reporting.
• Indepth knowledge of SEO.
• Application of white hat SEO tactics to our client websites. Identify website weaknesses or things that affect their search engine rankings.
• Monitor search engine ranking performance through Google Analytics, Google Trends.
• Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic.
• Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives
• Create the necessary technical architecture
• Ensure that all websites and internet properties have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience
• Keyword Research - Create and boost keyword inventory to provide direction and look deeply into content development. Make tactics and strategies to widen keyword relevance and search term matches.
• Optimize and update onsite components that having bearing on or are connected to SEO success.
• Communicate certain SEO requirements to business stakeholders.
• Link building - Internal and external. Optimize affectivity of onsite links. Research, identify and establish partnerships for link building.
• Research emerging technologies opportunities to enlarge viral "buzz" (Video, image optimization, press releases)
• Chase and analyze site performance, user behaviour and conversion. Use web anayltics data to further refine projects.
• Examine competitor websites. Perform competitive analysis and monitor competitive landscape.
• Social Media Optimization and lead generation from different platform.
• Analyze and create PPC marketing campaigns.
• Organizing
• Recruitment
• PR
• meeting with the account management team to discuss the client's requirements;
• gaining an understanding of the target audience and business that the advert is aimed at;
• working closely with the copywriter to generate creative ideas and concepts to fulfil the client's brief;
• meeting with the creative director before presenting ideas to clients;
• pitching ideas to clients;
• Execute advertising and marketing materials to promote products on websites, flash banners, email campaign and social media.
• Meeting with clients to establish expectations and requirements.
• Advising clients on what is technically possible and producing websites like the range and scope of works, time scales and costs.
• Creating design ideas using computer-based design packages (adobe)
• Authoring files into a single program
• Producing finished design work and presenting fina designs to clients.
Clients: Maserati, Ferrari, Lambhorgini, Dodge, and Jeep.
Note: Lamar Mediaworks is an Ad Agency, under Shanfari Group of Companies
• Responsible for the design, layout and coding of a website.
• Involved with the technical and graphical aspects of a website
• Involved with the maintenance and update of an existing site.
• Responsible for the design, layout and UI of Social Media Site
• Involved with the technical and graphical aspects of a client's website
• Responsible for the design, layout and coding of a website.
• Involved with the technical and graphical aspects of a website
• Involved with the maintenance and update of an existing site.
• Responsible for the design, layout and coding of a website.
• Involved with the technical and graphical aspects of a website
• Involved with the maintenance and update of an existing site.
• Responsible for the design, layout and coding of a Motorhelmets.
• Involved with the technical and graphical aspects of a website.
• Involved with the maintenance and update of an existing site.
This gave me solid understanding of the various mobile marketing technologies and examined the media’s rapid evolution and fundamental shift in how we access information today. Focusing on practical skills, industry leading case studies and the unique benefits that mobile presents as a channel. this allow me to appreciate the benefits and opportunities of mobile and how it fits into the Marketing mix.
completed several units. Awardee - Digital Manipulation
with focus on Marketing and Business Management
