Ahtram Pirzada

Promoted as Business Manager for Abu Dhabi Region and appointed as head of branch office

Responsible of achieving sales target assigned by the company by promoting Panasonic Security Systems, Alcatel-Lucent IP Telephony & Network Solutions and Low Current Systems including BMS.

Finding new technology products to provide “One Stop Shop Solution” to the real estate vertical & corporate enterprises and positioning in advance the growth of the company by promoting Al Futtaim’s brands such as Panasonic security and AV Solutions, HP Data Network Storage, Alcatel-Lucent enterprise solutions for voice and data, Nexan’s, Leviton, Systimax Passive solutions and Trend BMS.

Spearhead of estimation & designing prior submittals of techno-commercial proposals to the clients and program milestone for commercial/logistics and project execution/implementation of all accounts.

Preparing cost sheets prior final negotiations to the clients and review contracts as per guidelines of the company enabling to achieve target revenue based on P/L method.

Study & design various techniques and packages to explore business in the fields of Telecommunication, ICT, Intelligent Building Security and Low Current Systems for new real estate opportunities covering residential, commercial and hospitality sectors including oil & gas industries.

Have complete successfully more than 100 ADWEA/Transco Power and Water Substations/Pumps by providing intelligent security and telecommunications facilities.

To administer, implement and enforce all company rules, regulations and policies within the area’s jurisdiction.

Have strong market contacts with local builders/contractors and government agencies in UAE

Study & review project plans, drawings & specifications of the prospect assigned bid documents, RFP & RFI and make sure the proposed designed solution fit to the customer’s expectations.

Head of Real Estate/ELV Product Group

Responsible for all product offering to the Real Estate and Enterprises Solutions in U.A.E and all Al-Futtaim Real Estate Projects in GCC Region.
Sourcing new products as market demands.

Responsible for Designing, Consultation, Pre-Sales Support, Estimation and Submission of Investment Proposals as per Sales Requirements.

Designed, Designed, Project Execution & Implementation of all Passive & Active Systems including Structured Cabling Systems.

Certified Installer of Clipsal, Nexan’s & Avaya Cabling Systems.

Closed Coordination with Services & Implementation Division and Supporting all projects been implemented to fulfill Customers as required.

Study & review plans, drawings & specifications of the prospect assign bid documents, RFP & RFI. Responsible of Customer requirements such as Commercial & Technical Proposals.

Attending Pre-bid Conferences and conduct site survey.

Review carefully all workload activities accomplished by product team on weekly and monthly basis and provide training.

Conduct monthly or quarterly pre-sales training to enhance Sales Team for offering better solution technologies.

Participating actively on big road shows locally and abroad especially on Intelligent Building Management Systems and New Products Offering.

Responsible for the Sales Process from Initial Point of Contact (Lead Generation), Sales Presentations and submit proposals through contract negotiations and project execution. Meet/exceed minimum quarterly and annual sales target and objectives.

Spearhead Sales and Service Departments and supervise closely project implementation of all projects. Responsible of completing projects within given schedules by customers and delivery of products/services as required and meeting Quality Management.

Create incentives programs to boost Sales, Services and Project Implementation groups in order to maintain the Quality Management and Completion of Successful turnover projects within the required time schedules. Work closely with the operational & services teams and utilize relationship to ensure that product implementation schedules are met. Facilitate strategic partner’s resources to assist sales process.

Engage, equip and lead all sales channels (including distribution partners) with appropriate training, tools and strategy development for all Alcatel Network Equipments (Routers & Switches), IP PABX (for small, medium and large Enterprises), VOIP Equipments, Structured Cabling System and related Services Nationwide. Work with other vendors local and abroad and cater from abroad auxiliary products such as Intelligence Building Security Systems as System Integrator to provide Complete Solutions.

Supervise 8 Senior Account Managers with 4 Jr. Account Managers and Channel Distribution Nationwide. Provide Direct Marketing and Sales support to field/distribution sales organizations. Manage, help generate and qualify as well as process sales leads. Responsible of maintaining customers, prospects and competitors data based by assessing, devising and implementing new market promotions. Generate new business through outbound calls and follow up in coming sales leads. Focus on CTI and Call Center Market both for telecom and enterprise

Study and designed various techniques and packages to explore business in Telecommunication, IT, Security Building Systems and Electro-Mechanical Industry in the local market and act as a System Integrator of various products.

Spearheading all divisions including engineering, project implementation, sales & marketing and after sales services. Formulate new business strategies and techniques to be more competitive in the market.

Develop marketing, technical and service organizations that ensure this market position and maintain desirability of dealing with our company instead of other competitors.

To penetrated government and private sectors with our Telecommunication Products such as Structured Cabling System (Voice & Data), PABX, VOIP, Local Area Network, IT Equipments (Hubs, Routers, DSL), Security Building Systems like Fire Alarm System (Gamewell), CCTV System (Ademco), Building Automation System (Echelon), Paging, Access Control System (Passpoint) and Electrical/Mechanical Equipments such as Panel board, Switches, Power Systems, Generators, Commercial Lighting Fixtures, Pole-line hardware and accessories, Air Conditioning Systems and other Products and to maintain a profitable operation as required by the company.

Create Project Management Programs and Spearhead the Implementation of all projects

Responsible to create potent project implementation force in order to achieved target desired by the company.

To check and evaluate all engineering works specially design, estimate, pricing/logistics and supervised all kind of Implementation Jobs/ Contracts taken by the company and make sure all jobs/contracts must finished within the time duration given and agreed by clients and maintaining quality of works.

Developing various programs on Sales and Marketing and provides training in accordance with company standard.

To create business strategies and studies various techniques to explore more business for the company and maintained a profitable operation with minimum ROI of 40% per year.

Responsible reporting directly to the President and submit monthly sales reports, sales analysis and sales target. Provide sales assessment and recommendation on monthly basis.

To penetrate government and private sectors with carried telecom products such as Hitachi PABX/KTS, Structured Cabling System, Network Products, VOIP Devices, Security Systems like Fire Alarm System (Simplex), Paging, CCTV (PELCO), Building Automation, Access Control System and other Electrical/Mechanical products including Construction Materials and Chemicals. Responsible by participating all government and private Bid’s both local and international.

Act as System Integrator of Lucent Technology and promote Voice and Data Products.

Responsible to create a potent sales force to assure the integrity of group and attain sales target. To dealt principals abroad and introduced the best technology in the local market as an exclusive distributor and supervised importation division.

Develop and create project management programs and spearhead the engineering and implementation divisions of all projects including service division. Initiate strategy for speedy work accomplishment and conduct quality check of the installed and on going projects as per standard and design specification.

To responsible by participating all government and private Bid’s both local and international and also supervised local and international exhibits promoting products.

Study and designs benefit packages for sales executives and engineers to boost performance. To Plans, formulate, and prepares strategies of the company

Train and supervise the sales associates in accordance with company standard.

To administer, implement and enforce all company rules, regulations and policies within the area’s jurisdiction.

Supervise sales and company activities and organize an effective sales force pertinent to the attainment of sales target or goal.

Close monitoring and periodic assessment of the sales and marketing group and present the findings and recommendations to the President.
Study the needs of clients and recommends to the President ways that will boost client satisfaction and provides technical information regarding the product and company services.

Monitor and observe the competitions’ profile and activities and design ways of keeping the company competitive and ahead in the market.

To organize effective sales force in order to maintain standard profit as desired by the company.

Conduct weekly meetings with sales and marketing divisions to monitor sales activities and discuss various techniques to achieved sales target

Programming, Installation, Testing and Commissioning of all PABX Project.

Designing and Installation of Structured Cabling System.

Provide Training to Associate Engineers and Technicians on PABX and Structured Cabling.

Doing Ocular Inspection, take-off material based on available floor plans and submitted breakdown material to logistic division for pricing and formal quotations.

Quarterly basis provide technical training to sales division