Marketing Manager
Harley-Davidson
Total years of experience :11 years, 2 Months
• Design and manage the Harley-Davidson Africa Brand & Strategy to create long and medium term brand plans, to feed into the annual brand calendar.
• Build the Harley-Davidson Africa Commercial Plan with the H-D Africa Country Manager, carving out strategic focus areas, must-win battles and battle-ground territories.
• Lead and manage all through-the-line integrated marketing activity on the Harley-Davidson brand, while directing major executional activities performed by the marketing assistant.
• Manage and oversee all (14) regional dealer marketing teams and dealer brand activity, providing high-level leadership as well as operational skills development and upskilling.
• Oversee and Manage all Digital Activity (H-D web page, social media pages, dealer pages)
• Manage the H-D Marketing Assistant, building functional capabilities to develop her core marketing skill set and guiding her through all brand activities to build her brand management proficiency.
• Manage the H-D Customer Experience Manager, developing her strategic marketing understanding, stake-holder management and business alignment intelligence.
• Generate and Manage cross-functional strategic relationships with commercial partners to unlock insights-driven brand opportunities (Jack Daniels, Kellogg’s, Monster Energy, Spur Group).
• Manage the Harley-Davidson A&M budget from design of the budget, allocation, compliance to control.
• Lead business alignment processes, Preparing and presenting regular Brand Performance Reviews.
• Designed the Doritos Brand Strategy, working with global PepsiCo brand teams and local strategic partners to create the long and medium-term brand plans, and fed these into the Doritos Annual Operating Plan.
• Designed and managed the Doritos Digital Strategy, responsible for taking one of the leading brands in the local social media landscape to the next level by unlocking new platforms and techniques while implementing relevant, measureable metrics to the brand’s online activity.
• Designed and Managed Doritos Brand Portfolio Strategy, architecture, flavour and pack price strategy.
• Led all through-the-line integrated marketing activity on the Doritos brand, providing oversight to executional activities performed by the assistant brand manager.
• Managed the Doritos Assistant Brand Manager, developing executional capabilities to build her through-the-line marketing proficiency and general brand management skill set.
• Generated and Managed cross-functional relationships with commercial partners, (YUM, Burger King) on campaign activity and best-in-class cross category NPD projects.
• Managed the Doritos A&M budget, from design of the budget, allocation, compliance to control.
• Led business alignment processes, Preparing and presenting Regular Brand Performance Reviews.
• Managed the digital curatorship of all Snack Brands, leading brand activity in social, search and media.
• Drove new business development in digital ecommerce, partnering with retailers and channel owners to unlock pioneering commercial solutions.
• Coached all PepsiCo brand teams to social, search, and media proficiency.
• Designed the SA Beverages Brand Strategy, working with global beverage brand teams, local strategic partners, and national bottlers before building this into the Beverages Annual Plan.
• Led all beverages Brand Activity including the 2015/2016 Pepsi strategic repositioning project, as well as the third installment of the award-winning Dew Tour program for Mountain Dew.
• Designed and Managed the beverages Digital Strategy, used as a best online practice for all SA PEP brands.
• Managed the Beverages A&M budget, navigating a sliding split model with our bottling partner.
• Managed working relationships with both YUM and Burger King across various collaborative projects in order to strengthen Pepsi’s presence in local fast food.
• Managed the Beverages assistant, mentoring her in key areas of the business in order to build the knowledge base required to become an independent member of the beverages team.
• Supported the senior beverages team in building the 2015 annual and LT brand plans, and owned the implementation of these plans throughout the year.
• Delivered 5 Scale Marketing Campaigns, owning briefing, management of x-agency teams, execution, and business alignment activities.
• Managed both Pepsi and Mountain Dew online, creating engaging social media platforms from scratch.
• Led the award-winning 2014 Mountain Dew - Dew Tour Bootcamp 2.0, a locally-adapted global action sports program which won consecutive local and international awards.
• Delivered the SA Beverage Business’s first on-pack campaign, for brand Pepsi and for brand Mountain Dew.
• Delivered 3 Scale Marketing Campaigns including the 2013 AFCON football sponsorship campaign.
• Won the first consumer-voted award for Mountain Dew, the Student Village Makoya Award.
Bachelor of Commerce degree
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