Aileen Adjawie

Developed and executed integrated marketing campaigns that increased brand awareness and audience
engagement by aligning strategy with corporate goals.
Led social media strategy across multiple platforms, driving measurable growth in reach (+40%),
engagement (+25%), and conversions (+15%) through content creation, paid media, and community
management.
Managed the event participation in Auto Madness Qatar 2026 & Qatar Custom Show 2026 with high
visibility during the event proper.
Supervised the Bosch Power Tools Series of Roadshow, generated 20% in sales revenue and increase of
40% foothall in the showroom through paid media, content creation and on-site branding.
Partnered with creative teams to ensure consistent brand messaging across all digital and offline
materials.
Conducted market research and competitive analysis to identify new opportunities, improving campaign
targeting and ROI.
Planned and executed corporate events (roadshows, mall activations, exhibitions, trainings), boosting
brand visibility and generating qualified sales leads.
Managed end-to-end production of the company newsletter, increasing readership and strengthening
stakeholder communication through optimized content and email campaigns

Managed B2B corporate events, sponsored conferences, and exhibitions focused on lead generation and stakeholder engagement.
Coordinated with internal stakeholders, partners, and suppliers to ensure smooth event execution and operational delivery.
Supervised creative development and ensured adherence to brand guidelines across all communication materials and event assets.
Supported integrated communication campaigns and business promotion initiatives.

Led integrated marketing and event campaigns that increased event attendance by 30% and strengthened brand visibility.
Successfully executed the Global Sustainable Tourism Council (GSTC) Philippine National Forum with attendance exceeding the target and with working budget of Php 5M (QR 300, 000)
Oversaw the VIP arrangements, invitations, event registrations, and stakeholder communications for corporate engagements.
Managed conferences, sponsorships, and corporate partnerships while ensuring alignment with business objectives
Supervised the development of event branding materials, promotional assets, and communication collateral.
Collaborated with stakeholders, vendors, and internal teams to ensure successful event delivery and operational efficiency.
Managed event budgets, timelines, and supplier coordination to ensure smooth implementation.

Developed targeted marketing campaigns that increased customer acquisition by 20% and exceeded quarterly targets by 10%.
Conducted market research and identified key customer segments, increasing brand awareness by 30%
Managed and proofread company publications, ensuring accurate and consistent communication to over 300 clients.
Supported promotional events, travel exhibitions, and marketing activations to strengthen customer engagement and brand awareness.

Organized the Philippine Advertising Congress 2007 & 2009 exhibition of 300 booth spaces, doubling sponsorship revenue and delivering successful brand experiences with successful rate of 100%
Negotiated sponsor contracts and ensured sponsorship deliverables were met and communicated to all stakeholders
Supervised 11 junior team members and designated roles within the department

Developed and executed media plans and media buying strategies that increased brand visibility and awareness by 20%.
Managed creative development and design execution for ATL and BTL advertising campaigns, ensuring strong brand consistency across all platforms.
Generated post-campaign performance reports, conducted market analysis, and supported strategic media and marketing initiatives to improve campaign effectiveness.