Aima Khalid

• Own end-to-end product strategy, road mapping, and delivery for three live fintech products: a Mobile Super App, an ERP
platform, and a centralized bookings system across MENA and Southeast Asia markets.
• Led cross-functional squads spanning engineering, design, legal, and marketing to ship compliant, user-centric features,
reducing project delivery timelines by 20% through structured agile practices.
• Defined OKRs, release plans, and acceptance criteria across concurrent product workstreams, ensuring alignment between
business objectives and delivery output.
• Collaborated with legal and compliance teams to ensure all product features met regional regulatory requirements across both
MENA and SEA markets.

• Supported senior PMs in roadmap planning, sprint coordination, and backlog grooming, improving delivery velocity by 15% across agile squads.

• Authored detailed Business Requirements Documents (BRDs) and user stories, translating high-level business objectives into
clear, actionable technical specifications.

• Conducted stakeholder alignment sessions and proactive risk assessments to surface and resolve delivery blockers before they
impacted timelines.

• Maintained real-time delivery dashboards enabling transparent, data-driven reporting across multiple concurrent product
workstreams.

• Designed and executed a UK market entry strategy, aligning legal, operational, and commercial workflows to support
international expansion objectives.
• Led a document automation initiative that reduced transaction turnaround times by 40%, demonstrating the direct impact of
process digitization on operational efficiency.
• Oversaw development of a centralized Expansion Issue Tracker in partnership with glbal IT and product teams, improving cross
border delivery visibility.
• Applied structured product thinking to internal tooling improvements, driving measurable stakeholder adoption and usability
gains across geographies.

• Developed full-funnel digital engagement strategies and content roadmaps across key social platforms, driving consistent
audience growth.
• Introduced structured A/B testing for creative assets and calls to action, building a data-backed feedback loop to inform
positioning and content decisions.
• Built user personas and mapped customer journeys to better inform go-to-market targeting and product-market fit alignment.

• Coordinated cross-border legal workflows across the US and Pakistan, ensuring compliance, enforceability, and on-time project
delivery.
• Partnered with HR and business stakeholders to resolve operational challenges and align outcomes with organisational goals.
• Managed project timelines, tracked deliverables, and mitigated risks across multiple concurrent legal initiatives.