Aisha Malik, SEO Specialist

Aisha Malik

SEO Specialist

DX Creativ

Location
Pakistan - Rawalpindi
Education
Master's degree, Computer And Communications Engineering
Experience
3 years, 3 Months

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Work Experience

Total years of experience :3 years, 3 Months

SEO Specialist at DX Creativ
  • Pakistan - Rawalpindi
  • My current job since March 2024

 Conducting keyword research and analysis
 On-page and off-page SEO optimization
 Monitoring website performance and making necessary improvements
 Generating SEO reports and providing insights for continuous improvement
 Staying up-to-date with industry trends and best practices
 Ensuring that the website is technically optimized for search engines, including factors such
as website speed, mobile-friendliness, crawlability, and indexability.
 Regularly monitoring website performance using tools like Google Analytics and Search
Console to track key metrics such as organic traffic, keyword rankings, and conversion rates.
 Staying up-to-date with changes in search engine algorithms and adjusting SEO strategies
accordingly to maintain or improve search rankings.
 Local SEO and Google My Business
 Fully aware with Google updates/Guidelines.
 Integrated basic graphic design tasks using Canva and proficiently managed social media
platforms, amplifying brand visibility.
 Proofread content.
 100% Client Satisfaction
 I've successfully conducted outreach campaigns to build valuable connections and
partnerships, further amplifying online presence and driving organic growth.
 Analyzing competitor websites and SEO strategies to identify opportunities and threats, and
adapting the website's SEO strategy accordingly.
 Working closely with other teams such as content creators, web developers, and marketing
specialists to ensure SEO best practices are integrated into all aspects of website
development and promotion.Content Creation

SEO Executive at ALL STAR TECHNOLOGIES
  • Pakistan - Rawalpindi
  • February 2021 to March 2024

Analyzed web analytics data to identify opportunities for improvement in user engagement.
•Optimized digital assets for search engine optimization (SEO) and for display and usability on internet
connected devices.
•Provided ongoing support and maintenance of existing websites including regular updates to ensure
optimal ranking in SERPs.
•Resolved product availability problems in collaboration with customer service staff.
•Ensured all SEO activities adhered to best practices as outlined by Google's Webmaster Guidelines.
•Identified search query trends, real-time search and market opportunities.
•Created content marketing plans and optimized content for maximum visibility in search engines.
•Managed tracking and reporting of search-related activities and provided analyses to marketing
executives.
•Optimized meta titles, descriptions, headings, alt tags, internal links and other on-page elements for
search engine optimization.
•Managed social media accounts and created content that was optimized for both users and search
engines.
•Managed the implementation of technical SEO changes across multiple websites.
•Implemented link building strategies such as directory submissions, article submission, blog
comments.
•Perform outreaching for OFF-PAGE

Education

Master's degree, Computer And Communications Engineering
  • at NUML
  • January 2021

Specialties & Skills

Marketing
Digital Marketing
Link Building
Content Strategy
Technical SEO
Local SEO
outreaching
Wordpress
content writing
OFF/ON page SEO
proofreading
Microsoft Office
Digital Marketing
keyword research
SEO Analytics

Languages

English
Expert
Urdu
Native Speaker

Training and Certifications

Employee of the Month (Certificate)