E-commerce Intern
Oscar de la Renta
مجموع سنوات الخبرة :5 years, 9 أشهر
● Managed inventory with punctual merchandising updates of new arrivals, increasing team’s productivity by 50%
● Ensured end-to-end ownership of resolving customer queries and concerns, optimizing customer satisfaction to 85%
● Identified errors in website copy and creative assets daily to ensure uniformity in brand messaging and image
● Analyzed competitor sales and marketing activities to advise brand on future ad campaigns and promotion strategies
● Developed a robust international distribution strategy for new fragrance line by analyzing competitor trends and business acquisitions, and identified key regional and global retail partners (Sephora, Ulta Beauty, Harrods)
● Illustrated a competitive landscape through competitor audits, reports, and presentations after evaluating competing business strategies and marketing models
● Helped company determine market position in the luxury beauty industry, and supplied transformative recommendations to increase future beauty product line and width
● Conducted primary & market research to identify potential target markets and demand factors for fragrance line
● Planned and managed public relations and marketing events in collaboration with cross-functional teams
Key Achievements:
1. Winner of the 2021 Spotlight Award for ‘Excellent Work in A Project/Task’ (Performance Marketing): Boosted open rates & click through rates (CTR) of emailers from 5-10% (2019) to 35-50% (2021) (Top-performing: 61.51% open rate), and CTRs of push notifications from 1-1.5% (2019) to 3.5-5% (2021)
2. Winner of the 2020 Limelight Award for ‘Excellence at Work’ (Social Media Marketing): Strategized and executed NNNOW’s Golden Ticket marketing campaign that generated organic traffic, and boosted total number of unique visits and conversion rate (CVR) of website’s main landing page from 2.2% to 5.6%
● Generated a highly effective customer-oriented digital content infrastructure for Tommy Hilfiger, Calvin Klein, Arrow & Aéropostale that led to an increase of 36% in targeted consumer engagement
● Managed and led large-scale digital marketing campaigns for B2C sales leads generation, and sales & business strategies in collaboration with the Creative, Sales, and Digital Marketing teams
● Excelled in SEO keyword research and efforts by training and guiding the Content team of 6 on keyword rankings, resulting in a 65% improvement in website visibility on Google search results
● Measured key performance indicators (KPIs) through Google Analytics, identified inefficiencies, and quickly resolved problems to reduce bounce rates and yield significant cost savings
● Reviewed, edited, and improved content contributions (via usability and evaluative testing) with a focus on consistent brand marketing communications to unify sales, marketing, and content objectives
Key Achievements:
1. Winner of the 2018 and 2019 Limelight Awards for ‘Excellence at Work’ (Brand Management): Orchestrated the successful launch of the website revamp project that resulted in a 21.2% increase in traffic and boosted CTR of main landing page from 10% (June 2017) to 19.27% (Nov 2019)
● Developed relevant beauty content stories and directed design projects that implemented personalized marketing
● Enhanced site structure and usability through A/B testing and multivariate testing, achieving an average 30% increase in lead generation rate quarter over quarter
● Boosted content marketing efficiency by analyzing competitor promotional strategies and advising brand on successful sales activities across all digital marketing platforms for business development
● Conceptualized and executed successful marketing campaigns (e.g. Sephora’s #MadeUpAndProud) through strategic influencer partnerships to boost returning visits to 42%, and enhance repurchase ratio and customer loyalty
● Launched The Estée Lauder Companies Inc., L’Oréal Groupe, and Kering sub-brands on all digital platforms
● Boosted brand awareness by writing and editing brand’s blog, increasing traffic and sales by 10%
● Authored beauty content and curated stories relevant to market trends for monthly print issues
● Managed and satisfied public relations expectations of beauty brands through successful features
● Utilized Adobe Creative Suite to assist with mood boards, illustrations, and graphic design of creative assets
● Assisted with sourcing and organizing samples, and styling for all photoshoots
● Relevant Coursework: Global Marketing & Fashion Brand Management, International Culture & Business, Production Management & Supply Chain, Politics & World Trade Today ● Participated in business seminars at Institut Français de la Mode (IFM, Paris), Polytechnic University (PolyU, Hong Kong), and CENTRO (Mexico City) to provide strategy-focused business solutions to operational dilemmas (marketing, supply chain disruptions, etc.) for sustainable fashion and luxury goods companies ● Award: Dean’s List 2022, 2023
● Relevant Coursework: Introduction to Advertising, Communication Concepts & Processes; Creative Advertising & Media Planning; Fashion Journalism; Film, Fashion & Image; Organizational Leadership