Marketing Officer - Events
Al Ain Club Investment Company
Total years of experience :18 years, 0 Months
Al Ain Club Investment Company manages the Commercial and Operational aspects for Hazza Bin Zayed Stadium in addition to covering Marketing, Sales, Leasing, Business Development and Communications and PR for Al Ain Club and its affiliates:
• Collaborating with the Marketing Manager to develop activation & event plans that align with the goals and strategies
• Manage requests for events and finalize the details and deals with agencies / companies prior to handover to the Operations Department for planning and implementation
• Establishing ongoing external relationships with service providers in the event and entertainment industry that are relevant to the Club and its requirements for activations
• Ensure delivery of activation initiatives in a timely fashion and within the set department budget
• Manage Marketing Strategy and deliver evidence of completed KPIs
• Manage purchase requisitions and / or service agreements for all service providers
• Coordinating with the Pro League Committee (PLC), Asian Football Confederation (AFC) & FIFA Football Associations for match day marketing coordination and implementation
• Promotion of the Stadium as an event venue during exhibitions in addition to B2B and B2C Meetings
Al Ain Club Investment Company is the representative for Hazza bin Zayed Stadium and the Mixed Use Development Project situated in Al Ain, UAE. The company manages the Operational and Commercial aspects for the Stadium as well as the Al Ain Club, covering Marketing, Sales, Leasing, Business Development and Communications and PR:
Assistance in monitoring print, digital and broadcast publications for any and all coverage referring to Al Ain Club, Hazza bin Zayed Stadium and the Development.
Proof-reading and editing Press Releases, Internal and External Communications and Public Relations
Pro-active and reactive media relations
Event day Media Operations and relation
Hosting and managing Press Conferences for the Stadium and the Development
Assistance in monitoring corporate identity, social media and website content
B2B and B2C Communications
Assisted the Stadium Operations Manager in all matters relating to Event day and Non-Event Days
Main point of contact for Pro League Committee and the Asian Football Federation
First or Second chair to all match planning meetings
Production and content generation for all internal documentation such as Briefing Documents, Checklists and Minutes of Meetings
Main point of contact and liaison with all event entertainment providers
Management of Accreditation database system, printing and distributing all Accreditation prior to Matches / Events
Liaison with all internal departments to ensure that requirements are provided and checked prior to Matches / Events (Sales, Ticketing, Marketing, Catering, Cleaning, MEP, Parking, Security
Responsible for managing Crown Prince Court requests for the Etihad Airways Abu Dhabi Grand Prix and all corporate / private events such as:
• Planning and implementing all set-up and décor to Royalty standards incorporating Protocol regulations to the logistic and operational requirements. Ensuring a health and safety approved venue for CPC and ADMM standards with on site management during the event for support.
Responsible for corporate and retail events as well as regional and international sporting events held at ADMM from conception to completion including such tasks as:
• Direct client contact ensuring client specifications are met whilst liaising with the sales team to ensure that an event is developed and delivered to ADMM health and safety procedures and specifications. Developing event profile through initial concept to actualization whilst handling supplier meetings and negotiations to ensure budgetary requirements and standards are maintained. Maintaining stringent cost control and accounts.
• Hands on event handling to ensure all issues as addressed immediately whilst maintaining comprehensive records to ensure client database is updated continually.
• Recognized within the events team for smooth running of over 400 individualized and bespoke events per year
Clients include: GCC Royal entities, National Bank of Abu Dhabi, Pirelli, and various Car Manufacturers
Events include: Gala Dinners, Charity and Community Events, Car and Product Launches, Cocktail Receptions, Exhibitions, Private and Corporate Track Events, Seminars and Conferences.
Key and Personal Accomplishments:
• Within two years; appointed as Acting Manager for the Events Team whilst the Event Manager was on maternity leave
• Within two and a half years; promoted from Events Associate to Events Executive
RidAiya Promotions is a family owned business that came to operation in 2006 and remains to operate within the Kingdom of Bahrain to this day. The company provides hostesses, promoters, event support and logistics for various event and hospitality functions:
• Responsible for Marketing and Sales functions to enable direct client contact in dealing with client’s specifications, budgetary requirements, through to event handling and overall account handling.
• Ensuring client event logistics and hospitality programs are in place and run smoothly throughout an event.
• Maintaining client hostessing and promotional displays for hospitality programs
Clients include: The Education Project Bahrain, Gulf Air Bahrain Grand Prix, Bahrain International Circuit, Car Manufacturers
Events include: Car and Product Launches, Exhibitions, Seminars, Forums, Hospitality Management, Promotional activities
Tasks, Roles and Responsibilities covered at Bahrain International Circuit mirrored the roles stated above for Abu Dhabi Motorsport Management.
Clients include: Arabian Union, Ministry of Health, Economic Development Board, DHL, Bahrain Mumtalakat Holding Company and American Women’s Association. Other clients include various Car Manufacturers and GCC Royal Entities.
6 IGCSE Certificates Full computer literacy in all Microsoft applications Completion of basic training on track and race timing systems used mainly for private race events. The results of these races were not for official publication but mainly used for reference purposes only